#SUVSales

Curious fact: America’s two best-selling premium brands and one of the two fastest-growing premium brands are the three premium brands which rely the least upon SUVs and crossovers in the U.S. market.

We correctly believe that much of the growth in the luxury vehicle sector over the coming half-decade will be in the CUV category, but there’s no denying that the major players established productive, popular, profit-generating passenger car lineups many years ago.

• Most new crossovers introduced in 2014 were “premium”

• Majority of Jaguar-Land Rover, Acura, Lincoln sales come from utilities

• Porsche and Cadillac generate half their U.S. volume with utilities

SUVs and crossovers are assisting these brands – BMW, Mercedes-Benz, and Audi – in finding new avenues for growth, but their car divisions are large volume tools.

The same can’t be said for many of the mid-tier and low-volume luxury brands. Cars accomplish very little for Acura and Jaguar-Land Rover, generate only half of Cadillac’s volume, and produce only 45% of Lincoln sales.

U.S. sales of SUVs and crossovers grew at twice the rate of the overall industry in 2014 and at nearly three times the rate of the market for all passenger cars, pickup trucks, and vans.

There’s no hiding the fact that many of these SUVs and crossovers are nothing more than cars on stilts. (And some have all but forgotten their stilts.) But consumers have drawn a line between vehicles like the Audi A3 and Audi Q3; between the Ford Escape and Ford Focus; between the Honda Fit and the upcoming Honda HR-V.

• Ten top sellers account four out of every ten utility vehicle sales

• Most all-new utility nameplates come from premium brands

Sales on the car side of the ledger expanded hardly at all in 2014; sales on the utility vehicle side jumped 12%.

American Honda grabbed its third consecutive best-selling SUV crown with the increasingly popular CR-V in calendar year 2014. The CR-V’s lead over the next-best-selling Ford Escape grew to 28,807 units (about one month of sales for the CR-V) in 2014 from 7911 units in calendar year 2013.

• CR-V leads SUVs & crossovers in seven of the last eight years

• Seven of the ten best sellers post record U.S. sales

• Explorer is America’s best-selling three-row vehicle

The CR-V was alone on top, but it was not alone in its ability to achieve record-high U.S. sales volume. Along with the CR-V, the Ford Escape, Toyota RAV4, Chevrolet Equinox, Nissan Rogue, Jeep Wrangler, and Subaru Forester all sold more often in 2014 than in any prior year.

Passenger car sales in the United States are up just 1% as the overall industry has grown more than 5% through the first eleven months of 2014. America’s two best-selling premium brands, however, are enjoying more encouraging passenger car numbers in 2014. Quickly decreasing fuel prices are not, as of yet, slowing car volume at BMW in the least.

In each of the last three months, the Cherokee has been the best-selling model at America’s fastest-growing volume brand. Jeep sales are up 44% in the United States through the first eleven months of 2014, an improvement of 191,895 units.

Excluding the Cherokee, which wasn’t on sale until the fourth-quarter of 2013, Jeep sales are still up 10% in 2014 and 15% in November. Those Cherokee-less increases still far outpace the auto industry as a whole, which is up a little more than 5% this year; a little less than 5% in November.

Yet even before Jeep once again broadens its lineup with the subcompact Renegade, the Cherokee helped power the brand to new heights. The Jeep brand last topped the 500,000 mark in calendar year 1999. Jeep sold 629,074 utility vehicles during the first eleven months of 2014.

If ever there was a month to highlight the popularity of America’s best-selling SUVs and crossovers, November 2014 is it. The Honda CR-V, the top-ranked utility vehicle in each of the last three months, didn’t just outsell all SUV and crossover nameplates, it outsold all passenger car nameplates, as well.

CR-V sales improved by 8869 units as the four cars which sold more often one year ago – Camry, Accord, Civic, Altima – all registered fewer sales this November than last, combining for 8359 fewer total sales. During a month in which passenger car sales held steady, utility vehicle sales jumped 9.5%.

The CR-V was by no means the only popular utility vehicle to post major gains in November 2014. All of the ten top sellers shown here (indeed, all 14 top-selling SUVs and crossovers) reported increased volume, year-over-year. The second-ranked Ford Escape was up 22%. Jeep’s Cherokee, still new at this time a year ago, was up 67% in November 2014. Nissan Rogue volume jumped 44%.

The esteemable Jack Baruth backed one up toward an odd-looking statue back in March. Sales then boomed in April and May.

Post hoc ergo propter hoc.

In truth, Jack was no fan of the Chevrolet Captiva Sport he rented earlier this year, saying, “It won’t strike the desirability chord in anyone’s heart,” and, “This is a car to avoid at all costs.”

Fleet buyers, including most especially the rental car companies in the United States, did not avoid the Captiva Sport. They flocked to the reclothed Saturn Vue in large numbers.

In October 2014, for the first time since March 2012 and just the sixth time in the last five years, the Honda CR-V was American Honda’s best-selling model.

Finishing the month ahead of the Accord and Civic, given their longstanding status as two of America’s best-selling cars, is no easy feat. Only a handful of new vehicles typically do so every month, including the Ford F-Series, Chevrolet Silverado, Toyota Camry, and Ram P/U. (The Civic also trails the Toyota Corolla and Nissan Altima this year.) Yet in October, the CR-V outsold the Accord by 2129 units and the Civic by 15,103.

Compared with 2011, when the CR-V managed this feat on three occasions, circumstances have changed dramatically. Or rather, the numbers have dramatically improved.

General Motors has sold 189,354 copies of its big Lambda-platform crossovers in the United States this year. Combined sales of the Buick Enclave, Chevrolet Traverse, and GMC Acadia have risen by a scant 137 units through the first nine months of 2014.

GM’s six full-size, body-on-frame, pickup-based SUVs, on the other hand, have collectively increased their U.S. volume by 22%, a gain of 32,652 sales, to 183,080 units in total.

These nine nameplates have generated 17% of GM’s 2.2 million year-to-date sales.

You’ve closely tracked the Porsche Cayenne’s success by scanning parking lots outside fancy restaurants. You understand that the Cayenne’s omnipresence in Orange County translates directly to the mere presence of a 918 Spyder in Porsche’s lineup, which is important to you, the owner of a Buick Verano Turbo, just like every other TTAC reader.

As a result, you know that the Macan is simply the next rung on Porsche’s ladder. Oh, it’s the lesser of the two SUVs; smaller in size and price and probably status, too. But this is the vehicle which moves Porsche from niche luxury player closer to the mainstream premium arena. Three sports cars won’t do it, not even with the addition of an SUV and a massive four-door hatchback.

GM’s market share in the full-size, truck-based SUV segment grew to 82.9% in August 2014 as the company’s four candidates grabbed the four top spots in the category. Not unpredictably, Ford Expedition sales declined as we approach the arrival of a revamped 2015 Expedition with EcoBoost V6 power, further enabling GM’s quest for world domination.

Or American domination. Domination in a specific vehicle category. In a category which, while expanding in comparison to the recent past, simply doesn’t amount to what it once did.

That’s not to say GM’s four full-size Chevy and GMC SUVs form a low-volume quartet. The Suburban, Tahoe, Yukon, and Yukon XL were responsible for 8.1% of the volume generated by America’s largest seller of new vehicles in August.

During a month in which the Toyota Camry took a rare break from leading America’s passenger car sales results, the Toyota RAV4 soared to the top of the SUV/crossover leaderboard.

RAV4 sales hit record levels in July 2014, when 26,779 were sold, enough to make the RAV4 America’s second-ranked utility vehicle.

That record was smashed one month later, however, as Toyota reported 35,614 RAV4 sales in August 2014, enough to finish the month 1535 sales ahead of the Honda CR-V, which declined 2%, and 6618 sales ahead of the Ford Escape.

BMW USA reported their first X4 sales in July 2014, 262 in all.

Former and even current BMW fans are apt to be disgusted by the notion of a less practical, more costly X3, particularly if those fans are in the large group of onlookers who also believe the X4 is the less stylish option, as well.

Yet while the X6 hasn’t become a high-volume product for BMW, it hasn’t had a negative impact on its X5 donor vehicle. Likewise, it’s unlikely that the X4 will eat into the X3’s volume, at least not to the extent that lost X3 sales won’t be made up by the additional X4s.

Of the 26,409 BMWs sold in the United States in July 2014, 23% were X models (not including xDrive variants of BMW passenger cars.)

On a percentage scale, through the first seven months of 2014, the only auto brand improving its year-over-year U.S. sales tally more proficiently than Jeep is Maserati. In other words, Jeep is the fastest-growing volume auto brand in America in 2014.

Based on pure volume gains, no auto brand, certainly not Maserati, has improved on its seven-month 2013 sales total as successfully as Jeep has, with 120,708 extra sales over the last seven months.

U.S. sales of General Motors passenger cars slid 3.8% in July 2014. This 3348-unit loss was created in large part by the Chevrolet Cruze’s 4521-unit decline and the Impala’s 3279-unit slide, decreases which were not completely offset by smaller gains from the Malibu, Sonic, Camaro, Corvette, and Buick’s LaCrosse.

Despite a 5.5% boost in July volume from the GMC Sierra, GM pickup truck sales slid 1.6% as Silverado volume remained level and the company lost 1907 pickup sales from nameplates which are either defunct or have not yet returned.

Yet overall GM sales grew at pace with the market’s fast 9% clip in July. How?

Commercial vans, that’s how.

Yes, really.

But only in part.