Record Sales Position Toyota's RAV4 Atop All SUVs In August

Timothy Cain
by Timothy Cain

During a month in which the Toyota Camry took a rare break from leading America’s passenger car sales results, the Toyota RAV4 soared to the top of the SUV/crossover leaderboard.

RAV4 sales hit record levels in July 2014, when 26,779 were sold, enough to make the RAV4 America’s second-ranked utility vehicle.

That record was smashed one month later, however, as Toyota reported 35,614 RAV4 sales in August 2014, enough to finish the month 1535 sales ahead of the Honda CR-V, which declined 2%, and 6618 sales ahead of the Ford Escape.

Through the first eight months of 2014, the RAV4 trails the CR-V by nearly 38,000 units; the Escape by more than 29,000. The fourth-ranked Chevrolet Equinox (which ranked fifth in August, as sales fell 15%) is 11,806 sales back of the RAV4, having led the RAV4 by more than 25,000 units at this stage a year ago.

Toyota’s 35,614-unit RAV4 sales performance in August equals a 52% improvement, year-over-year. This follows gains in May, June, and July, as well as improvements in January, February, and March, and in the final nine months of 2013.

Annually, RAV4 sales have increased in each of the last two years, rising to a record-high 218,249 units in 2013, the same year Chevrolet Equinox volume climbed to record levels, the same year Ford reported record-high sales of the Escape, and the same year the best-selling CR-V reached its highest U.S. yearly sales total ever, as well. The CR-V, Escape, and RAV4 are also all on pace for record-setting sales results in calendar year 2014.

The RAV4, of course, isn’t the only representative of Toyota’s utility vehicle strength. Toyota sold 57,623 SUVs and crossovers in August 2014 (plus 2793 Venzas) and 14,316 Lexus LX570s, GX460s, and RXs. The RX is consistently America’s top-selling premium brand utility vehicle. Over the last eight months the RX has sold 58% more often than the Acura MDX, 81% more often than the Cadillac SRX, and 140% more often than the Mercedes-Benz M-Class.

The still-fresh Toyota Highlander, sales of which fell 12% in August but are up 11% so far this year, is America’s second-best-selling three-row utility vehicle, and third-best-selling three-row vehicle overall, behind the Ford Explorer and Chrysler Town & Country. (Nissan has sold more Rogues, but the Rogue does not come equipped as standard with three-row seating. In fact, it’s only available on two of the Rogue’s three trim levels.)

The Toyota 4Runner is also returning to old form with sales rising 46% in 2014. Toyota USA has sold more 4Runners in the last eight months than in the full calendar years between 2008 and 2012, and before September is half way over, they’ll have sold more than in all of 2013, too.

But August was the RAV4’s month to shine, particularly as Camry sales, not unexpectedly, slid ever-so-slightly and as the Honda Accord stole the passenger car limelight.

The last time a Toyota was America’s best-selling utility vehicle was March 2010, when sales of the RAV4 surged 117% to 25,781, 6599 units clear of the second-ranked Ford Escape.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
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  • Petezeiss Petezeiss on Sep 09, 2014

    How do you not love vehicles like this RAV4, the CR-V and all their cross-shopped competitors? Tall, roomy, fuel efficient and most importantly supremely ergonomically friendly. They're the New Balance cross trainers of the vehicle world.

    • See 6 previous
    • Davefromcalgary Davefromcalgary on Sep 10, 2014

      @Chan Thanks for the reply. Makes a lot of sense. I get by with 2WD and snows, and I travel a lot outside the city, but I rarely venture across the Rockies in winter, so I've always done fine. Crossing the range regularly, I may have opted for a Forester. Even an XV.

  • Maxwell_2 Maxwell_2 on Sep 14, 2014

    Unattractive, cheap looks inside, noisy and it sells, I dont get it.

  • 1995 SC On the plus side, I found a sedan I want to buy
  • Teddyc73 As I asked earlier under another article, when did "segment" or "class" become "space"? Does using that term make one feel more sophisticated? If GM's products in other segments...I mean "space" is more profitable then sedans then why shouldn't they discontinue it.
  • Robert Absolutely!!! I hate SUV's , I like the better gas milage and better ride and better handling!! Can't take a SUV 55mph into a highway exit ramp! I can in my Malibu and there's more than enough room for 5 and trunk is plenty big enough for me!
  • Teddyc73 Since when did automakers or car companies become "OEM". Probably about the same time "segment" or "class" became "space". I wish there were more sedans. I would like an American sedan. However, as others have stated, if they don't sell in large enough quantities to be profitable the automakers...I mean, "OEMs" aren't going to build them. It's simple business.
  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
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