BMW's X4 Era Begins

Timothy Cain
by Timothy Cain

BMW USA reported their first X4 sales in July 2014, 262 in all.

Former and even current BMW fans are apt to be disgusted by the notion of a less practical, more costly X3, particularly if those fans are in the large group of onlookers who also believe the X4 is the less stylish option, as well.

Yet while the X6 hasn’t become a high-volume product for BMW, it hasn’t had a negative impact on its X5 donor vehicle. Likewise, it’s unlikely that the X4 will eat into the X3’s volume, at least not to the extent that lost X3 sales won’t be made up by the additional X4s.

Of the 26,409 BMWs sold in the United States in July 2014, 23% were X models (not including xDrive variants of BMW passenger cars.)

Sales of the X1 plunged 54% to 1003 units, the X1’s lowest monthly U.S. sales total since its first month on the market in August 2012. BMW USA averaged just over 2200 monthly X1 sales in 2013, but that average has fallen below 1800 units in 2014; below 1100 units over the last four months. Year-to-date, X1 sales are down 13%.

X3 sales are up 43% this year but slid 25%, a loss of 534 units, in July 2014. With 23,367 sales so far this year, the X3 leads the Mercedes-Benz GLK by 859 units and the Audi Q5 by 250 units. Acura has sold 25,881 copies of the RDX so far this year. It’s a hugely competitive sector.

Second quarter X6 volume slid 19%, but July sales shot up 216% to 669 units, 11% of BMW’s X model sales. July marked the third-highest-volume X6 sales month in the last two years. Annually, X6 sales peaked at 6749 units in the United States in 2012 but fell 18% in 2013, the model’s sixth year on the market. Contrast the X6’s 669 July sales with 384 6-Series sales, 544 7-Series sales, and 638 2-Series (and leftover 1-Series) sales to gain greater perspective on the X6’s relative popularity.

Even with a bit of help from the X4, BMW’s five SAVs declined 13% in July, although the three higher-end models – X4, X5, and X6 – combined for a 25% improvement. Through the end of July, these five models are up 11%.

Lexus generated a 23% improvement between the surging GX, LX, and preium-leading RX in July. With 11,861 sales, they produced 43% of Lexus’s U.S. sales total during a month in which Lexus outsold all other premium brands. Acura’s three crossovers, including seven ZDX sales, were up 3% to 9822 units, 79% of Acura’s July sales.

Mercedes-Benz sold 9038 Gs, GLs, GLKs, and MLs in July, a 9% improvement. These four vehicles accounted for 33% of the non-Sprinter Benzes sold in America last month. Cadillac’s new Escalade powered a 26% gain from the brand’s three high-riding products, the regular wheelbase Escalade, Escalade ESV, and SRX. 8493 were sold in total, 56% of all Cadillac sales.

Audi’s 5001 Q5 and Q7 sales represented a 1% increase, and 34% of the brand’s total July sales. Land Rover’s 4643 sales (up 15%) produced 80% of Jaguar-Land Rover’s volume. Aided by 1534 MKC sales, Lincoln’s four utilities were up 48%, or 1485 units, to 4557, 58% of Lincoln’s total volume.

Infiniti’s four SUVs and crossovers were down 5% last month to 3783 sales, 44% of Infiniti’s total volume. Porsche sold 2498 Cayennes and Macans, a 60% year-over-year increase. They accounted for 58% of all Porsche sales. Volvo sold 2112 XC60s and XC90s, a 17% decline. The XC60 and XC90 were responsible for 43% of Volvo’s July volume.

Timothy Cain
Timothy Cain

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  • Turboprius Turboprius on Aug 18, 2014

    Besides the i and M models, and the motorbikes, BMW is such a boring company. All of their interiors look the same, all of their exteriors look the same, they're overpriced, expensive to maintain, not very reliable, and don't have any redeeming characteristics. Besides, all of the used ones around here are auction cars from Florida or the northeast (big buying no-no). If I wanted a nice sedan with Premium fuel and coming from a luxury brand, I'd probably get the new TLX. That thing is pretty.

  • Voyager Voyager on Aug 20, 2014

    "From the prestigious-hideous-pointless cars series BMW brings you"....

  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.