#Korea

General Motors began taking pre-orders in South Korea last week for the all-electric Bolt. In under two hours, the entirety of the first shipment was spoken for. By the end of that day, March 17, more than 2,000 additional orders had been placed, proving — once again — that GM is killing it in Asia and Koreans are tech-obsessed.

Incredibly, most of those customers hadn’t even laid eyes on the vehicle. The Bolt doesn’t make its official Korean debut until March 30th, when it will appear at the 2017 Seoul Motor Show.

Hyundai Motor Group has placed its supervisory employees’ wages into stasis in an effort to minimize costs and better cope with the financial hardship it expects to face in 2017.

Roughly 35,000 staff managers are affected by the wage freeze — the majority being employees at Hyundai and Kia Motors.

Volkswagen’s Korean sales slump just became a sales cliff leading to the Challenger Deep.

The embattled automaker suspended sales of most of its models in the Asian country ahead of a environmental review that could lead to a sales ban, Reuters reports.

There’s a good chance that the former managing director of Audi Volkswagen Korea will soon find himself pleading for a sip of Coke during the 11th hour of a grueling interrogation process.

Park Dong-hoon, now CEO of Renault Samsung Motors, was recently identified as a suspect in South Korea’s investigation into the Volkswagen emissions-cheating scandal, according to Wards Auto. That means a date with the “VIP Suite.”

Like two brothers who really, really, really can’t get along (I can’t stress enough how much they don’t get along) no matter how hard they supposedly try, the Koreas have a hot/cold relationship, to put it mildly.

One moment, the brothers are manufacturing trinkets together in Kaesong Industrial Region, a special administrative region in the DPRK. The next, the North is threatening to bomb everyone and the South shuts off the water and electricity service (literally) to its brother’s apartment.

But what if the Koreas unified; became whole again? Mike Rutherford of AutoExpress thinks it would be a car-building paradise, with Hyundai, Kia, Samsung, and SsangYong best poised to take advantage of low-cost Northern labor and cheap, cheap land.

There are a lot of unhappy union executives in South Korea today after General Motors announced it won’t green light Chevrolet Impala production in the surging Asian market.

The model will continue to be imported from GM’s Hamtramck assembly plant, despite the popularity it has shown since going on sale in September of last year.

The union representing the bulk of GM Korea’s 17,000 workers isn’t taking the news lying down, saying the move threatens the existence of the company itself. Ko Nam-seok, leader of the GM Korea branch of the Korean Metal Workers Union, is expected to pan the decision in a meeting with GM CEO Mary Barra later this month.

Americans might finally start to see a few of these so-called “Jeeps” roaming around their hometown.

That, Mark Fields can pick up everyone’s tab, eight (speeds) isn’t enough at General Motors, the Phaeton ends its long farewell, and GM Korea wants out of its slump … after the break!

It’s easy to see why some automakers resist putting premium features in mass market models. All you need to do is look at that luxury showroom to the right. In the quest to differentiate, say, the Ford Fusion from its Lincoln counterpart, or the Toyota Avalon from the Lexus ES, and so forth, manufacturers limit the options and luxuries available on the more pedestrian models.

On the surface, the Optima SXL’s mission could be confused with that of competitors from other non-luxury marques — Accord Touring and Fusion Titanium to name two — but Kia takes its top-trim game a couple steps further. You see, Kia is in a different position as the Optima has no luxury branded sistership and Kia has nothing to lose by creating an Optima trim that could arguably compete with the Acura TLX and Lincoln MKZ.

However, the Optima SXL’s existence does give rise to a very important question: Can a gussied-up family sedan be a value alternative to a near-luxury option, such as the TLX or MKZ? Or is this a case of “making a silk purse out of a sow’s ear?”

Let’s find out.

Kia on Monday released teaser images of its Prius-fighting hybrid, dubbed Niro, and said the car would go on sale late next year — maybe when gas prices aren’t $2 a gallon.

According to the automaker, the Niro’s hybrid powertrain and lightweight construction could help the car achieve up to 60 miles per gallon when it goes on sale. A plug-in variant will go on sale after a conventional hybrid arrives in 2016.

The car is positioned to fight directly against the next-generation Toyota Prius, which will go on sale later this year. It isn’t immediately clear whether the car is pronounced “NEE-ro” (like the Roman emperor) or “NY-ro” (rhymes with Cairo) because one of those would be an interesting choice.

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

Kia gained a well-deserved reputation in the ’90s for cheap and nasty transportation, but lately they are the greatest social climber since Cinderella. “2016 Kia” and “1996 Kia” are totally different from one another. Even “2006 Kia” seems like a distant memory.

Unusual for a car company, Kia doesn’t shy away from its troubled beginnings in America, which can be seen both in its marketing toward the press and in its product portfolio.

The 2016 Sorento is a perfect example. While the model we were lent for a week is a solid contender to the Ford Edge, Toyota Highlander and even the Acura MDX, Kia also sells a model priced at $24,900, just above the Toyota RAV4, Honda CR-V and Ford Escape.

Does this make the Sorento conflicted? Or is the Korean born, German designed and American built crossover the “just right” CUV?

Hyundai’s compact model, the Elantra, will arrive with the brand’s newly adopted trapezoidal grille, new engines and a number of enhancements to improve perceived quality.

The automaker, who looked at the Dodge Dart and said, “Yeah, that looks good but needs more grille,” revealed the sixth-generation Elantra on Wednesday in South Korea.

2016 Hyundai Sonata Hybrid Limited

2.0-liter, DOHC I-4, CVVT, hybrid (Gas engine: 154 horsepower @ 6,000 rpm; 140 lb-ft @ 5,000 rpm, Electric motor: 51 horsepower @ 1,770-2,000; 151 lb-ft @ 0-1,770 rpm)

6-speed automatic

Lithium polymer battery

40 city/44 highway/42 combined (Hybrid SE, EPA Rating, MPG)
39 city/43 highway/41 combined (Hybrid Limited, EPA Rating, MPG)

40.8 mpg (Observed, MPG)

Tested Options: Limited trim, Ultimate Package

Base Price:
$26,825*
As Tested:
$35,425*

* Prices include $825 destination charge.

Hyundai hit the styling ball out of the park with the last generation Sonata. The 2009 model was as dramatic and exciting as the previous models were drab and boring. Although the 2009 didn’t alter Hyundai’s value proposition, nor did it really break any new ground in the family car segment, the sexy curves were responsible for nearly doubling the Sonata’s sales from a middling 120,000 a year to well over 200,000. The design is widely credited for putting Hyundai firmly in the top 5 for midsized sedans and #8 on the car sales chart in general.

With the new seventh generation Sonata, Hyundai is working to prove that they are more than a one-hit wonder. The 2015 model launched their latest school of design and a new turbocharged “Eco” model that uses a 1.6L engine and a 7-speed dual clutch transmission to net 32 combined MPGs. Just one thing was missing in 2015: a hybrid model to compete with the big hitters from Ford, Honda and Toyota.

That’s where the 2016 Sonata Hybrid and the 2016 Sonata Plug-In come in.

Buyers in South Korea have flocked to order the Chevrolet Impala by requesting more than 3,000 of the full-size sedans, which is two to three times higher than expected, BusinessKorea is reporting.

The higher-than-expected draw in South Korea is part of a larger trend; according to the BBC, just around 6,000 cars were imported in 2000. In 2014, more than 196,000 cars were imported into the country, although many of those were European luxury models.

GM Korea forecasted 4,000 to 5,000 Impala models would be sold by the end of 2015, but Korean buyers are ordering 200 cars per day, which would exhaust their supply within one month.

Reuters is reporting that Buick will import most of its new models to North America from China and Europe by 2016. Only the mid-size that will eventually replace the LaCrosse and the large Enclave crossover will be built in America, both in Michigan.

Other Buick models, including the coming Cascada convertible and the small crossover Envision would come from Europe and China respectively. Production of the Verano would shift from Michigan to China, the next-generation Regal would come from Germany instead of Canada, and the Encore would continue to be assembled in Korea, but would eventually shift to China, Reuters reported from an unidentified source.