#Industry

Bob Lutz has worked as an executive for General Motors, Chrysler, Ford, and BMW at various points in his storied life. Saying he’s a man who is well-versed in the automotive industry would be a colossal understatement. And that expertise has led him to the assertion that a certain manufacturer is a cult led by a false god.

That, Audi has abandoned its wildly successful career in endurance racing for something far less popular, Ford takes a financial body blow, and Volkswagen Group continues to suffer with Porsche as its sugar daddy… after the break!

U.S. car buyers wandered onto dealer lots in healthy numbers in September, but only because automakers heaped a record pile of cash on the hoods.

So lofty was the snow-capped peak of incentives required to move vehicles last month, it easily exceeded the previous record set in late 2008, when car buyers lived in boxes and sold old shoes on Craigslist to afford the downpayment.

Mini has revealed what form its new hybrid will take.

That, the e-tron name lives on in Audi’s first dedicated electric SUV, Unifor squares off with Ford, and hype man Elon Musk reschedules his alleged big announcement … after the break!

Ford was supposed to start rolling out their 2017 Super Duty trucks much earlier than they eventually did. The holdup, attributed to a parts issue, is over, but Ford isn’t out of the woods yet.

Rodney Janes, UAW chair for the affected Louisville truck plant, told The Wall Street Journal it would be “impossible to build all the lost units” that were held up during this summer’s parts snafu.

It’s increasingly looking like 2015 will be a high-water mark for U.S. auto sales, with September sales stats showing a cool-down in the new car market.

Faced with a long-predicted slump — the duration of which is still anyone’s guess — and growing competition over remaining market share, automakers have boosted incentive spending to its highest level since the depths of the recession.

Earlier this year, Ford Motor Company claimed 100 miles of electric range was just fine, then turned on a dime and said no, no, that’s not right at all.

The about-face on EV range came from CEO Mark Fields, who couldn’t have helped but notice the insane demand for Tesla’s Model 3 after it launched at the end of March. Now, the automaker wants to get serious about electrics with a two-car Model E line, Autocar reports.

The dialogue from Tesla wasn’t all rainbows and puppies this week.

In oddly coordinated diatribes, CEO Elon Musk and his vice-president of business development took off the soft driving gloves and laid into their competition and the country’s regulators. The message? Put up, pay up, or shut up.

Nissan is closing in on its goal of owning 10 percent of the North American market, but it opened itself up to plenty of risk along the way.

The surging automaker beat rival Honda in sales during the first half of this year, but only because of boosted incentives and increased fleet sales, Bloomberg reports. Big volume doesn’t always mean big profits.

Business is about to get much more expensive for automakers with thirsty fleets.

The penalties leveled by the National Highway Traffic Safety Administration against automakers who miss their annual corporate average fuel economy (CAFE) standards are about to go up in August. Way up.

Jaguar’s design chief just broke the hearts of that tiny, tiny group of enthusiasts who were holding out for a new Jaguar wagon.

Ian Callum threw an ice cold pot of tea onto speculation that the British automaker would offer a wagon version of one of its new sedans, telling a group of auto journos in London that they were done with estate cars, Automotive News Europe has reported.

The reason for this has a lot to do with why Callum and the journalists were in the same room. The event concerned the 2017 Jaguar F-Pace, the automaker’s first crossover SUV.

The Napleton Automotive Group of Illinois tread a well-worn path to its lawyers yesterday, this time filing a suit against Volkswagen for damaging its business model.

Three Volkswagen dealerships owned by Napelton filed the suit, which seeks class-action status, alleging the automaker’s diesel emissions scandal amounts to “criminal racketeering,” Automotive News has reported.

Light vehicle sales haven’t peaked in the U.S., but the way they’re being sold is putting automakers in some financial peril.

That warning was delivered by Thomas King, vice-president of the Power Information Network, ahead of this weekend’s National Automobile Dealers Association, Wards Auto reports.

Speaking at the J.D. Power Automotive Summit, King said retail sales of cars and light trucks will rise this year and next, even after a very healthy 2015. Last year saw 14.2 million units reach customers, with volume projected to hit 14.7 million in 2017.

Despite moving more vehicles and rising MRSPs, automakers risk forgoing the financial benefits due to incentives and a growing trend towards leasing.

As FCA holds their first annual general shareholders meeting in Amsterdam (after 114 such meetings in Turin), Pirelli has been sold to the Chinese. Pininfarina negotiates its sale to Mahindra. The Italian automotive industry as a whole is in a sad state. The reasons for this are many, but the process of “de-Italianization” of the country’s auto industry continues. In the end, all there could be left is a memory and many homeless ghosts.

Renault Logan

Among the first to come to Brazil when the market was opened up again in the 1990s – after a hiatus of almost 50 years when this country closed itself off to the world – Renault has seemingly reached a limit in Brazil. Its market participation has hovered around 6 percent for years. Now, hungry for more, the French company is showing its new plans that will deeply affect their operations in Latin America at large and shake up their manufacturing base in South America, most especially Mercosur (namely Brazil and Argentina).

“That’s not going to happen…Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars. Or you have to drop the price and continue to transact at the prices where you were historically. I think the logical conclusion is that it’s better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes.”

That quote was from Cadillac boss John De Nysschen in response to questions about cutting the prices of Cadillac models, which some dealers complained has risen too quickly. How quickly that’s changed.