By on April 28, 2016

2013 Ford C-MAX Energi Plug-In Hybrid, Exterior, Charging Plug, Picture Courtesy of Alex L. Dykes

It seems Ford didn’t want to stay home from the EV dance.

Just 10 days after Ford Motor Company electrification guru Kevin Layden said that 100 miles of range is just plenty, thank you very much, CEO Mark Fields is now saying something very different.

According to Automotive News, Fields was asked about his competitors’ plans for 200-plus mile electric vehicles during a conference call related to his company’s boffo first-quarter earnings, and replied that such a vehicle was in development.

Tesla and General Motors are currently the biggest players in the game. Chevrolet plans to have its 200-plus mile Bolt in production this fall, with Tesla following a year later with its Model 3. Despite what Layden said, Ford clearly wants to be a competitor.

In response to the 200-mile EV question, Fields replied, “Clearly that’s something we’re developing for,” adding that he wants Ford to be “among the leaders or in a leadership position” when it came to battery-powered vehicles.

Last year, Fields funneled $4.5 billion towards vehicle electrification, including the development of a hybrid F-150 (due by decade’s end).

The automaker is currently attempting to trademark the “Model E” name. Unless the company is trying to resurrect the Edsel, this model would have to be a fully electric vehicle.

Automotive News states that the Model E will go into production at a newly built Mexico assembly plant in 2019, one year after Tesla’s baby EV (but likely not before all 400,000 preorders are delivered).

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35 Comments on “Hold Up, Ford Wants a 200-Mile EV After All...”

  • avatar

    200 miles should be the minimum.

    People can debate me all they want:

    Ford needs an EV version of the Fusion since it’s a spacious 4-door, and they’d need the same in an SUV the size of an Edge.

    Same goes for GM:
    An EV malibu and Equinox.

    Same goes for Chrysler.
    An EV Charger (Charger lol)
    An EV Cherokee or Grand Cherokee and a minivan.

    • 0 avatar

      EV is coming, yep.

      But I think it should be a pure EV, not a bastardized ICE vehicle.

      The beauty of EV, you can tell CAFE to go and screw itself. I think CAFE is screwing up cars and trucks nowadays. Tesla might go after Ford by actually building a small truck… The very kind that CAFE killed off…

      The best way to avoid the horrors of CAFE and the EPA is to build an EV. All of the waste testing ICE engines to make sure it passes emissions… A waste of money. Just build a pure EV and forget about the EPA (other than interior emissions from plastics). Ford ought to get going on this, its behind Tesla and even GM.

      • 0 avatar

        Pure EV will still get hit with gas taxes.

        The real problem is Republican and Democrat political THIEVES.

        We need to make America great again.

        • 0 avatar

          This will be good: Explain how exactly it is that a vehicle that uses no gas whatsoever will be hit by a tax on gas?

          And then, please explain how rescinding a nonexistent gas tax on electric vehicles will make America great again.

        • 0 avatar

          Of course they should still pay for the highways they travel on. Either tolls or vehicle registration fees should be increased to take care of that, especially since fuel-efficent vehicles of the same weight still affect roads just as much as a gas guzzler, but pay less for the same stretch of road.

          Ironically if this moves to vehicle registration, tolls, or what not, this will further reduce the cost of gasoline. :)

    • 0 avatar
      Piston Slap Yo Mama

      BTSR I distinctly remember you years ago lampooning the Volt as the Obama car and referring to GM as gov’t motors. You also used to state ad nauseum that EV’s were somehow worse for the environment, yada yada the liberal agenda blah blah blah, rare earth minerals zzzzzz. All very entertaining.
      Now you’re the expert on electric cars. And we should listen to you because … ?

  • avatar

    Four years ago, 80 miles was the limit. Next year, it’ll be 200 miles. You can see the trend here – in a decade battery technology will have advanced sufficiently for electric vehicles to be mainstream.

  • avatar

    That hybrid F-150 excites me.

    I think it will be rear wheel drive with electric motors driving the front wheels.

    This way, you get AWD with good efficiency and more reliablity. No more 4×4 transfer case failures!

    Toyota is already doing it with the RAV4 now. For the RAV4 it’s front wheel drive with electric motors driving the rear wheels.

    Take a look underneath trucks nowadays… Tons of wasted space underneath, especially underneath the bed. Plenty of space for a battery there…

  • avatar
    SCE to AUX

    “Clearly that’s something we’re developing for…”

    No, that wasn’t clear. And it still isn’t clear what you’re doing.

    Backpedaling and obfuscation are always accompanied by the word ‘clearly’.

    • 0 avatar

      consider that the original quote from last week was talking about a particular vehicle. the way I read it, he was talking specifically about the Focus.

      but we live in the internet age where being “First” is far more important than being “correct,” so here we are.

  • avatar

    Quite the polarity reversal…

    They’ll build a 150-mile range EV, but an auxiliary battery (which takes up half of the cargo space) will be an option to get the 200 miles.

    I keed, I keed – go for it, Ford!

  • avatar

    It’s not like Ford is behind in the alt fuel race. Aside from Toyota, Ford has the broadest lineup of any automaker withe the Focus Electric, Fusion Hybrid and Energi, C-Max Hybrid and Energi, and the Lincoln MKZ Hybrid. I am sure that their next generation platforms will fully support Hybrid and EV tech.

    • 0 avatar

      They’ve been doing plug-in and hybrid tech well, but they are behind on the EV game. Their only full EV is a Focus with a drivetrain designed and built by Magna International. Others are definitely ahead. The good news is that Ford can leverage their work on hybrids to catch up.

    • 0 avatar

      At least they aren’t sinking their alternative fuel R&D funding into freaking hydrogen fuel cell technology like Toyota is…

      • 0 avatar

        That’s true. I think it’s fair to say that GM, of all the major manufacturers, has the lead in EV development.

      • 0 avatar
        Dave W

        ARgghhhh. Hydrogen fuel cell technology. My pet peeve of the EV world. Leave aside the significant development issues of just producing/storing/distributing the hydrogen itself and you see it’s the ultimate in “Hey, look over there!” obfuscation.

        Prime example, when GM announced that they were going to stop building EVs to focus on Hydrogen fuel cell vehicles. The problem is the only difference between a battery EV and HFC is how the car carries its electrons.

    • 0 avatar

      Ninety per cent of knowing how to build an EV is knowing how to build a V and Ford is as good at that as GM.

      None of the major manufacturers are significantly behind at this point, although GM may have some mindshare over Ford – but not over Tesla.

  • avatar

    Hyundai has announced 200-mile range too. I think they’re aiming for 2018.

  • avatar

    I have to think that at today’s level of battery technology, an 200 mile EV has to be a dedicated design. I wouldn’t think there would be enough space in a car that is currently powered by an internal combustion engine.

  • avatar
    Brett Woods

    Imagine wasting money trying to trademark the letter ‘E’. “You can’t use the letter ‘E’ that’s a Ford trademark. Also we are getting the number ‘1.5’ and maybe some others. And don’t think you can call a car the “Model L” Ho Ho Ho. Ford’s got a whole team of lawyers after that letter too. Happy Noel to you all.

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