#Genesis

As I’m sure many of you who’ve read my work here know, I’m not a full-time automotive journalist. I work in a sales career – my nights and weekends, when not occupied with my kids and their activities, are spent in my dungeon of a basement office, mashing out car reviews and other stuff. I literally take vacation from my day gig to go on the occasional new car launch for TTAC and other places. So, I don’t get to write about every car I drive – and occasionally, it takes me a while to publish on a car I’d driven months ago. Witness reviews publishing in June that have snow in the background (Ed. note: You’re not the only one. Ahem).

I’m mentioning this as it’s been about three months since I drove the 2021 Genesis GV80. It’s been a busy summer, to be certain, but I’ve had time. But every time I open a new Word doc and title it “2021 Genesis GV80 Review.docx,” I sit staring at a blinking cursor for what seems like hours before I pack it in and resolve to write another day.

My struggle comes from my complete lack of complaint about the GV80 – and my total concern that I come off to you, the Best & Brightest, as a Genesis shill. If a midsized premium SUV/wagon/crossover thing is what you need, I can think of no other vehicle that is better. If you have the means, I highly recommend picking one up.

Genesis presented its vision a sustainable future on Thursday and settled upon total electrification, just like every other automaker. Hyundai’s luxury component plans to become a “100-percent zero-emission vehicle brand by 2030” but foresees the need to wait until 2025 to transition its fleet entirely over to battery and hydrogen power.

Does it mean anything? If the automotive industry’s prior promises of automated driving and EV sales are anything to go by, probably not. However, electrification has gotten a major kick in the pants over the last few years as governments have ramped up regulator pressures and the sector has been flooded with money to help the cause. So there’s certainly a chance, just like when you play the lottery.

Having distinguished itself from the rest of the Hyundai Motor Group, Genesis has been furnishing desirable luxury vehicles that are a little easier on your pocketbook than what’s on offer from Germany. But it’s still inextricably linked to its corporate family, which recently introduced the Hyundai Ioniq 5 and Kia EV6 to make sure everyone knows they’re not snubbing electrification. Not wanting to be left out, Genesis has revealed something riding on the E-GMP platform as well.

Unfortunately, it’s kind of hideous.

While it’s not scheduled to make any public appearances until the United Kingdom’s Goodwood Festival of Speed kicks off in July, Genesis is dropping photos of the G70 Shooting Brake like it’s just days away from hitting the market.

Not our market, of course. The manufacturer shrewdly decided to leave the wagon in Europe, angering thousands of North American drivers who beg for vehicles like this with no intention of ever buying one. But it sure looks nice, with Genesis managing to stretch the bold design of the G70 sedan while adding a substantial amount of cargo capacity.

Genesis teased the rather handsome G70 Shooting Brake (wagon) this morning, highlighting the brand’s ability to design sophisticated automobiles that don’t need to compete directly with the cost of your home. Unfortunately, just about every automaker on the planet has decided that wagons have no business in America. This includes Genesis. The manufacturer made it clear that the liftback G70 was designed specifically for Europeans.

While the body style used to be the king of the road, it was supplanted by the minivan in the late 1980s. By 1996, the last American full-size wagons (Buick Roadmaster and Chevrolet Caprice Classic) were discontinued. The region had lost its taste for them and the industry has been operating under the assumption that the feeling has gone unchanged for thirty years. Aren’t we due for a resurgence?

Golf legend Tiger Woods was involved in a nasty one-car accident yesterday. He survived, but he suffered serious injuries, and his golf career might be in jeopardy.

Not long after my social feeds lit up with the news, I came across a tweet in which it was clear that he was driving a Genesis GV80. One that bore the logo of a recent golf tourney on its door. Woods had apparently been loaned the car by Genesis.

Hyundai Motor Company has trademarked an electric version of every Genesis model in their lineup, according to GVforums.com.

If you feel like you’ve had your fill of news relating to electric cars, you’re not alone. Sadly, that’s just about all the industry is willing to let out of the bag right now. Whether you’re trying to pump staffers for information using sweet talk or waggling a crowbar in front of their face, they don’t have much else to discuss ahead of the holidays.

But that doesn’t mean there can’t be good news. Hyundai Motor Group, one of the few manufacturers that (mostly) hasn’t left us clenching our teeth when announcing decisions, has announced it’s building an all-new, electric platform that won’t have a laughably pathetic rang e. Unveiled in Seoul, South Korea, on Wednesday, the Electric-Global Modular Platform (E-GMP) promises sports-car levels of acceleration, outstanding flexibility, and production models boasting ranges in excess of 300 miles.

Genesis shared the first official images of the GV70 on Thursday. The model slides in just below the GV80 and serves as the crossover alternative to the G70 sedan, incorporating the now-familiar quartet of LED headlights and crested grille.

The interior has been similarly inspired by its siblings, providing a look that’s synonymous with the Genesis brand but fairly unique within the industry. An ovoid steering wheel influences the rest of the cabin, resulting rounded edges replacing anything that designers might have previously penned at a 90-degree angle. The end result is an interesting and elegant space for drivers to plant themselves.

It’s often difficult to keep track of who is heading which automotive conglomerate. Topps never issued a trading card line devoted to industry professionals and there’s no show we’re aware of that catalogs the corporate history of car manufacturing focused entirely on management. Whenever someone is named in a car documentary, it’s only because they were incredibly important to the program or instrumental in seeing the company through a difficult period. That, or they happened to be one of those people’s damned children.

Nepotism is a problem in most industries but the automotive sector seems to be among the worst offenders. While some amount falls within the acceptable parameters rooted in the familial ties of yesteryear, when these businesses were much smaller entities, plenty of placements seem designed to keep wealthy offspring occupied through adulthood. It’s probably a sweet gig if you can get it but the phenomenon itself makes it difficult to determine which blood-related hires are placeholder people and who’s the genuine article.

For example, Hyundai Motor Group has just appointed Eui-Sun Chung (49) as its new chairman. He will be succeeding his father, Mong-Koo Chung (81), and comes from the automaker’s founding family. But there’s plenty of evidence to suggest Chung may actually be the ideal man for the job.

Genesis has predictably brought the G70 onboard with the rest of its lineup’s familial styling. Fortunately, the look the company has gone for has successfully merged disparate concepts by being both spectacular and incredibly tasteful. While your author would have argued that prior Genesis models had aped German exteriors so effectively that they might actually be beating Deutschland at its own game, the new designs only serve extend its advantage. It seems as though everything Hyundai Motor Group touches these days can’t help but have a stunning exterior and it’s true from the sub-$25,000 Kia K5 right on up to the $72,000 Genesis G90.

Quad lamps (front and rear) are now the hallmark of Genesis Motor and have finally been affixed to the G70, giving it a more refined and luxury-focused appearance. It’s also quite unique across the industry and helps distinguish the Korean brand from other nameplates at a distance. While many (including your author) enjoyed the sporting musculature on the current model, 2022 will be a more opulent affair better suited to the frugal fanciness the Genesis has become synonymous with.

Genesis sure is getting a lot of headlines lately. That wasn’t always the case.

Yesterday, we told you of spy photos showing a compact hatchback/crossover vehicle that’s destined to become the fledgling premium brand’s new electric vehicle. What name it will bear, and what type of performance and range it can offer, is unknown, but Genesis will most definitely benefit from Hyundai’s new e-GMP dedicated EV architecture and its fast-charging 800-volt electrical system.

Then another electric Genesis appeared, this one looking quite familiar.

Genesis, Hyundai’s luxury arm, is the new kid on the block. And it’s already fitting in well, if not embarrassing the established players.

Consider a flagship luxury car that’s priced below most of the competition while performing on par and offering the requisite comfort and convenience features. The new kid might just be showing up the regulars.

As it slowly fleshes out its lineup, fledgling premium brand Genesis can’t be without an electric vehicle. It’s 2020, after all. Thankfully, living under the Hyundai Motor Group umbrella means having access to a number of goodies — among them, Hyundai’s new modular electric architecture, which will underpin the fully-electric Ioniq brand.

As spy photos show, a small Genesis EV is already undergoing testing.

Already in the unenviable position of having gone its entire life without the presence of a utility vehicle, the now-adolescent Genesis brand has one last hurdle to clear before it can join the rest of its peers.

That hurdle is a delay caused by the spring coronavirus shutdown — meaning that the long-awaited GV80 SUV and its revamped sedan platform mate, the G80, won’t make it to market this summer, as initially planned.