#Genesis

At Hyundai’s technical center near Ann Arbor last week, the company’s CEO John Krafcik told reporters that the Korean automaker will introduce new versions of its Sonata and Genesis sedans to the U.S. market in the first half of 2014. The company will also launch a hydrogen fuel cell powered version of its Tucson crossover, sold in Europe as the ix3d, and it is expected to be unveiled at the Los Angeles auto show this week. The 2015 Sonata will likely be introduced at the New York auto show next April.

Hyundai may really, honestly launch its own luxury brand. In a way, at least, perhaps

For years, Hyundai has been going back and forth over on question: Luxury brand or not? Imitate Infiniti? Do it like Lexus? A la Acura? This conundrum produced millions of Google hits, but otherwise led to nothing. Hyundai may finally cave in and do it. Hyundai’s U.S. sales chief Dave Zuchowski told Automotive News [sub] that such a move could be in the offing. Why? Customers are well ahead of Hyundai and already created a new brand called “Genesis.”

Said Zuchowski:

Dan writes:

Hi Sajeev and Steve,

I’m a longtime TTAC reader and I was hoping you guys could give me a bit of advice about an upcoming car purchase. I recently graduated college, and with no debt to pay off and a fairly good income I’m looking to get myself a second car. My current car is a 2000 Mercury Grand Marquis in incredible shape with around 130k miles on it, It currently has some minor powertrain and suspension mods as well. I have no plan on getting rid of this car, as it has quite a bit of useful life left in it and is extremely practical. I’d like to keep it as a winter car/possible project car, and the residual value of it (~3kish) is low enough that it doesn’t make sense to trade in. However, having wanted a sports car since I started driving, I’d like to go ahead and get one now that I’m in a position to do so.

My (possibly strange) requirements are as follows:
1. It must be fun and engaging to drive
2. It must be blue
3. It should be a convertible, preferably a 2 seater (I’m open to a fixed roof car as well, but would prefer a convertible)
4. Must be either a manual transmission or a dual clutch
5. I would prefer that it be a rear wheel drive vehicle
6. Fuel economy is a non-issue so long as it gets above 20 mpg highway
7. I don’t mind some maintainance, but I would like something thats fairly reliable and not TOO expensive to maintain (I don’t expect panther-like reliability but, for example, $1500 spark plug changes on a Boxster would be a bit much)

I can spend a max of $30-32k on it, but ideally I’d like to keep it ~$25k. I’ve looked at a new Miata, Mustang GT (Convertible is rather pricey), and the Genesis coupe (it’s not a convertible but I liked the looks and interior enough that I’d consider it). I’ve also given some thought to the following (newer, low mileage) used cars: Honda S2000 , Mazda Miata, Porsche boxster(mentioned above), BMW Z4, and a co-worker of mine also mentioned that I might consider a C5 corvette as well. I think they’re all great cars, and each has its own strong/weak points. The S2000 and the Miata are probably the most serious contenders, but I’m trying to keep my eyes open. I’m torn as to what I should get, and I’m also wondering if there’s any cars that I missed that are worth looking at.

Please let me know what you guys think, I’d love to hear back from you on this.

Sajeev answers:

The Japanese are always worried about what the North Koreans have up their sleeve, but if the writing on the wall were legible, they would be more concerned about what’s going on in the south. If the 2009 Hyundai Genesis was a shot across the bow of Lexus and Infiniti, then the Genesis 5.0 R-spec may be a torpedo hit below the water, and speaking of which, even the Germans should take notice. Of course, we heard this before with the likes of the VW Phaeton, however that model tanked, so is the top-line Genesis biting off more than it can chew? Lets find out.

The last time we posted a photo of the forthcoming Genesis Coupe facelift, we soon found that Hyundai Motor America staff were quietly informing other blogs that it was a photoshopped fake. I inserted a warning into the post, cursed myself for having been had, and moved on. So, how do I know these pictures are real? Probably because they come from the URL blog.hyundai.com (the leaked (non-press) shots are from Gencoupe.com, and don’t look as though they could possibly be faked). It turns out that Hyundai is showing off the new coupe to either drift fans or ice skating aficionados (Google Translate is hilariously unhelpful with Korean) this Saturday at something called the Chonnam National Yeongam F1 Speed ​​Festival. Hyundai will “officially” show the car to the American market a week later at the LA Auto Show… at the earliest. More likely, Hyundai will continue to pretend that this car doesn’t exist until January, at the Detroit show. And they’d have gotten away with it too, if it weren’t for those meddling internets!

[H/T: Our man in Korea, Walter Foreman]

With Hyundai’s Genesis being handily outsold by the updated Mustang and Camaro, we’ve been expecting Hyundai to update its rear-drive sports coupe… and here is the first official fake image of the new look to fool us into thinking it was official. As expected, the new GenCoupe sports the new family front end, and a more sculpted hood. With more power from its updated V6 engine, expect the new-look Genesis to take the fight back to the Detroit muscle cars… especially when it’s joined in the Hyundai stable by a more performance-oriented Turbocharged version of the Hyundai Veloster.

Back in April, I saw this car at Hyundai’s America Technical Center, but it was still heavily camouflaged and cameras were verboten. And unlike Hyundai’s other big 2012 Model-Year news, the wildly-improved “Grandeur” Azera replacement, we hadn’t seen photos of the updated GenCoupe leak out of Korea. Until now. Our man in Seoul, Walter Foreman, sent us these pics showing an updated Genesis Coupe sporting its own take the familiar familial fascia. Look for an official reveal at the LA Auto Show.

S.M. writes:

Dear Steve and that other Dude,

As you well know, I am a little hooked on old-school American iron, preferably of the V8, high performance wannabe-GT cum Land Yacht variety. Problem is, they are letting me down in terms of basic transportation to work. Not that my Cougar and Mark VIII are complete turds, that guy with that Piston Slap column would have my ass if it came to that. But the occasional part needs replacement, and every recent modification (defective hi-flow fuel pumps, limited slip differentials assembled rather poorly) left me stranded and car-less for many days…and, well, you see my point.

I have a working budget of anywhere from 20-40k for a vehicle that’s new or lightly used. The ideal vehicle should be well proportioned with good visibility (no buffalo butts, I didn’t go to Industrial Design school for that crap), be RWD and not be a stereotypical European money pit that’s nearly impossible to repair in my garage. The ability to tune/tweak would be a plus and being more practical than my two coupes wouldn’t hurt, either. Not that I want another tuner car that’ll leave me stranded for one reason or another. Oh, and a stick would be nice.

Help!

PS: I am not interested in Panther Love. I wish you people would stop pushing these damn things on your readers. The only ones I’d consider are the “fat panthers” from the mid-90s with all the good stuff inside. I am not interested in taking a new, reliable “skinny” one and making it fat with parts from the junkyard. Been there, done that and already won the Fox Body trophies.

Launching a new car division is tough. A monumental task, you might say. And it has to be executed just right. I’ll give you an example, look at Lexus. When Lexus was launched in the United States, it was a hit. It didn’t take much to separate American drivers from their Cadillacs, Lincolns and Buicks. Now compare this to the European launch. Lexus never really took off. Why? Well, a good reason would be that when Lexus starting exporting to Europe, Germany was making luxury cars to a high standard already, so Lexus was nothing special. Hyundai knows this.

In the midst of a nearly 3,000 word InsideLine treatise on the forthcoming Equus and Hyundai’s upmarket intentions in general, Hyundai’s USA boss John Krafcik reveals that the car pictured above very nearly became the Hyundai Genesis. No, really.

There was a lot of internal debate on design direction for Genesis. We used a European design house as an early consultant, and its proposals informed the core design elements of the first approved exterior model, which got as far as the tooling stage. In our industry, when you’ve built tools to stamp the exterior sheet metal, you’ve committed millions of dollars, and so you’re pretty much committed at that stage to bring that design to market. But in the end, we weren’t happy with the design. So we made the right decision (albeit a difficult and expensive one) to redo the exterior with a cleaner, more athletic and more enduring design, homegrown from our own design studio.

I got one word for you Krafcik: ballsy.

The Genesis Coupe has all the right bits: sleek styling, relatively compact size, DOHC engines, rear-wheel-drive, $22,750 starting price. Yet the Hyundai’s sales are a fraction of those for the Chevrolet Camaro and Ford Mustang. Why aren’t enthusiasts more enthused?

When CEO Chung Mong-Koo told his employees to make Hyundai’s quality world class, their competitors all had a collective laugh. Well, we all know how that ended, so when Chung told his employee to increase sales, the competition should probably heed his words as a warning. The Korea Times reports that Chung Mong-Koo wants the Hyundai-Kia group to increase sales by 17% in 2010, from 4.63 million (2009) to 5.4 million. “Our teamwork helped turn a crisis into an opportunity when the global auto industry was at its darkest,” said Chung Mong-Koo. “Based on our achievements last year, let’s work together to make 2010 a year of writing a new history.” Analysts like Sohn Myung-woo of Woori Investment & Securities sees the goal as achievable, saying “Hyundai will continue its sales momentum in the U.S. and emerging markets such as China and India.” But besides expanding volume, Hyundai wants to use its momentum to continually improve its brand image in mature markets like the US. To that end, it’s paying more attention to how it markets its Genesis luxury semi-sub-brand.