By on August 19, 2021

Having distinguished itself from the rest of the Hyundai Motor Group, Genesis has been furnishing desirable luxury vehicles that are a little easier on your pocketbook than what’s on offer from Germany. But it’s still inextricably linked to its corporate family, which recently introduced the Hyundai Ioniq 5 and Kia EV6 to make sure everyone knows they’re not snubbing electrification. Not wanting to be left out, Genesis has revealed something riding on the E-GMP platform as well.

Unfortunately, it’s kind of hideous.

While the Ioniq 5 is an extremely handsome vehicle and the EV6 is more than passable for a mainstream electric, the upcoming Genesis GV60 looks as though someone at the company tried to execute the brand’s design language in the most chintzy way imaginable. We’ve been hearing other outlets describe it as “funky.” But that only works if they’re using the term in the same manner one might reference the smell of feet.

Hyundai’s designs have been very good lately — Jo Borras even wrote an article exploring why this week. I would argue that success extends to Genesis, which has managed to adopt thematic elements across its lineup that adhere to the fundamentals of good car design while also being fairly unique in the industry. But very little of this applies to the GV60.

Marketed as a crossover, the model is effectively an all-electric hatchback aping what it can from the GV70 minus the upscale swagger. For starters, Genesis opted to present the vehicle in yellow rather than the dark and neutral hues Genesis typically uses to show off its wares. Yellow is a fine color for a vehicle but it doesn’t exude class and seems at odds with the Genesis brand. The same goes for the plastic cladding found around the wheel arches and the creaseless, bubble molding that defines the vehicle’s exterior.

It just doesn’t look like a premium item that’s been painstakingly crafted with a sense of purpose. But the bad news ends with the exterior, as the GV60’s cabin is probably a cut above its E-GMP brethren. Whereas the Ioniq 5 offers a clean, minimalist cockpit and the EV6 takes a more future-chic approach (bottom of the page for comparison), GV60 is delivering a gentle middle ground with some upscale flair.

That’s not to suggest it’s better. The Genesis’ interior does lack some of the distinct personality offered by the electrics coming from Hyundai and Kia. But the resulting space bridges the gap between traditional and modern in a way that’s going to be more pleasing to some.

It’s just difficult to say whether or not that has resulted in a better automobile overall until it’s been driven, however. Genesis has kept a lid on the mechanical specifications. But it should be the same as the Ioniq 5 and EV6 with some unique packaging options. That means various motor and battery configurations with the bottom end being a single, rear-wheel unit cranking 167 horsepower. While the top-end GV60 could use the same dual-motor setup that has the EV6 pushing 576 hp, something about the Genesis’ design makes us think the company will prioritize efficiency as it waits to see how Kia’s performance EV fares.

It’s definitely not the South Korean electric at the top of my list. Though Hyundai Motor Group is probably wise to launch a bunch of compliance-friendly electrics with varied personalities. If one model fails to resonate with consumers and gives the Tesla Model Y serious competition, the company has two alternatives flanking it. There’s a good chance that there’s something you like about one of them, theoretically multiplying the chance of a sale by three.

Pricing is an absolute mystery at the moment but we would expect the GV60 to start somewhere above $45,000 when it arrives in the United States in 2022. Mechanical details should be provided between now and then.

Hyundai Ioniq 5

Hyundai Ioniq 5

[Images: Hyundai Motor Group]

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20 Comments on “Extremely ‘Funky’ Genesis GV60 Revealed...”

  • avatar

    no uglier than the juke, HRV, etc. i do like the bisected lights asa styling theme. why hasnt anyone else done that? it could be like cadillac fins

  • avatar

    I like it. Actually, I’d be quite happy to be seen in any of the three. And they’re definitely going to be given a serious look the day I trade my Bolt.

  • avatar

    Ditch the cliched and cheap-ass looking grey wheel-opening and rocker cladding and suddenly this looks classy and ‘spensive. Seriously, that grey/black plastic crap on every S/CUV is as ugly as all the cladding on 1990s Pontiacs.

  • avatar
    SCE to AUX

    Minus the garish yellow color, I like it a lot.

    “But it’s still inextricably linked to its corporate family” – Sure, just like every other luxury brand in the world. Which is all the more reason to accept or reject the luxury version due to that link. For me, I’d trust a Genesis over any Audi.

  • avatar

    Not ugly, just a bit boring. Looks like a safe variation on the crossover theme.

  • avatar

    KIA interior looks the best. Genesis version gives off a MB vibe in terms of the silver steering wheel buttons and the surfboard screen.

  • avatar

    I actually like it as well – provided it’s no bigger than it actually seems to be in the photos.

    Case in point: saw my first GV80 or whatever that SUV is in person the other day. I will say it definitively had presence, but not one I particularly liked. It was kind of ostentatious, and also an overall hard design. You didn’t quite know where to look at it; it came off as discombobulated. Maybe it was the silver color that didn’t work, or the bizarre shiny door sides. Very different direction compared to the Germans. It will be interesting to see where it lands.

    • 0 avatar

      You should see it with the blinkers on. You have the double light by the headlight, the turn signals on the front fenders, then the wrap around taillights. Half the side of the car is blinking. It’s crazy.

  • avatar

    It’s a horrible nightmare. Ugly shape, terrible color, and that boxy screen enclosure that’s identical to the Kia and Hyundai versions of this. Does not say luxury at all. This is supposed to compete with what other luxury brand EV model?

  • avatar
    Art Vandelay

    What the $#!+ is this thing?

  • avatar

    I think it’s pretty ugly. The zigzag chrome trim weirdness behind the rear doors looks cheesy and seems at odds with the otherwise curvy shape. The yellow is not helping. I’m not sold on Genesis’ split headlight/taillight motif. I just screams ‘80s concept car to me. Maybe the younger folks dig that though.

  • avatar

    Even with the unnecessarily garish grilles, I have a lot of respect for the Genesis brand. In fact, I’m seriously pondering a G80 right now. But I can’t get behind this at all. Hyundai and Kia designers have done much better with the E-GMP platform.

  • avatar

    I agree that something went wrong here. It looks like a Porsche Macan ate a Hyundai Kona and shat out this EV6 knock off. But living in Europe, I don’t have to think too much about Genesis so that’s good.

  • avatar

    I happen to think the Genesis G80 and GV70 are stunning designs. I think this is stunning too. STUNNINGLY BAD.

  • avatar

    “Hyundai’s designs have been very good lately” is an extremely bold take. If you think overwrought monstrosities like the Elantra and Palisade look “very good” you might need stronger glasses.

    As for this, it’d be a fine and inoffensive Hyundai but trying to call it a luxury vehicle is odd. It’d be a lot better and would fit in to the lineup more cohesively without the Tesla bobtail.

  • avatar

    Looks like a shortened Porsche Panamera to me which is good as it looks better than the Porsche.

  • avatar

    Never liked the design, but introducing it via a CGI in that awful neon yellow makes it even worse than it is (looks better in black in real life photos).

    The GV60 is Genesis’ subcompact model, so it’s smaller than the EV6 and Ioniq 5.

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