By on July 24, 2020


Already in the unenviable position of having gone its entire life without the presence of a utility vehicle, the now-adolescent Genesis brand has one last hurdle to clear before it can join the rest of its peers.

That hurdle is a delay caused by the spring coronavirus shutdown — meaning that the long-awaited GV80 SUV and its revamped sedan platform mate, the G80, won’t make it to market this summer, as initially planned.

Genesis made the admission Thursday, claiming that even best-laid plans fall apart in the face of pandemics.

“Unfortunately, due to COVID-19 related delays in the U.S, we need to adjust our communication of the timing for their highly-anticipated arrival in the US Market to the fall of 2020,” Genesis said in a release.


A long time coming, the midsize GV80 was revealed earlier this year with two turbocharged powerplants and an interior that aims to impress. That, plus a fairly slinky body and a price meant to undercut rivals, are ingredients Genesis hopes lures buyers away from pricier German vehicles.

Both GV80 and next-generation G80 arrive as 2021 models, with Hyundai’s glitz division claiming 14,500 reservations in hand for the duo.

Soon to be joined by a smaller GV70 utility, the GV80 is crucial product. With only three passenger cars currently in its stable, Genesis’ market presence remains ghostly. Last year was the brand’s best to date; however, with only 21,233 units sold in the U.S., the marque’s market share in that country amounted to 0.12 percent.

Crossovers and SUV spell volume, but the anticipated sales surge will have to wait a little while longer.

[Image: Genesis Motors]

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7 Comments on “Pandemic Spells a Late Entry for Genesis’ First SUV...”

  • avatar

    Nice looking crossover and with the twin-turbo 3.5-liter V6 @ 375hp a real competitor in the upscale CUV category. I like :)

    • 0 avatar

      I agree, they did a great job of carrying the Genesis styling to a Crossover. That being said, the grill is out of control. We will look back on this time in automative history like we do at the rear fins on cars in the 50’s…WTF were we thinking!

  • avatar

    Probably a great SUV but not sure how many BMW X7 and Audi Q7 people will jump on this. May be some Infiniti and Lincoln customers?

    • 0 avatar

      Doesn’t compete with the X7, but rather the X5, GLE, Q7 and Aviator.

      Considering that there have been a # Q7 owners who traded in their Audi for the top trim Telluride or Palisade, the GV80 should be able to get a greater # of conquests.

  • avatar

    The pre-orders here have been running at more than a 2:1 ratio in favor of the GV80.

    But in Korea, it’s been the opposite with the G80 doing twice the volume of the GV80, selling nearly 18k in the past 2 months.

  • avatar
    CKNSLS Sierra SLT

    I would like to see some towing numbers. Eventually-I will be looking for a replacement for my Silverado. The horsepower numbers on the 3.5 turbo are higher than the 5.3 in my 2018 Silverado. Would like something a tad smaller.


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