Pandemic Spells a Late Entry for Genesis' First SUV

Steph Willems
by Steph Willems
pandemic spells a late entry for genesis first suv

Already in the unenviable position of having gone its entire life without the presence of a utility vehicle, the now-adolescent Genesis brand has one last hurdle to clear before it can join the rest of its peers.

That hurdle is a delay caused by the spring coronavirus shutdown — meaning that the long-awaited GV80 SUV and its revamped sedan platform mate, the G80, won’t make it to market this summer, as initially planned.

Genesis made the admission Thursday, claiming that even best-laid plans fall apart in the face of pandemics.

“Unfortunately, due to COVID-19 related delays in the U.S, we need to adjust our communication of the timing for their highly-anticipated arrival in the US Market to the fall of 2020,” Genesis said in a release.

A long time coming, the midsize GV80 was revealed earlier this year with two turbocharged powerplants and an interior that aims to impress. That, plus a fairly slinky body and a price meant to undercut rivals, are ingredients Genesis hopes lures buyers away from pricier German vehicles.

Both GV80 and next-generation G80 arrive as 2021 models, with Hyundai’s glitz division claiming 14,500 reservations in hand for the duo.

Soon to be joined by a smaller GV70 utility, the GV80 is crucial product. With only three passenger cars currently in its stable, Genesis’ market presence remains ghostly. Last year was the brand’s best to date; however, with only 21,233 units sold in the U.S., the marque’s market share in that country amounted to 0.12 percent.

Crossovers and SUV spell volume, but the anticipated sales surge will have to wait a little while longer.

[Image: Genesis Motors]

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  • Bd2 Bd2 on Jul 24, 2020

    The pre-orders here have been running at more than a 2:1 ratio in favor of the GV80. But in Korea, it's been the opposite with the G80 doing twice the volume of the GV80, selling nearly 18k in the past 2 months.

  • CKNSLS Sierra SLT CKNSLS Sierra SLT on Jul 24, 2020

    I would like to see some towing numbers. Eventually-I will be looking for a replacement for my Silverado. The horsepower numbers on the 3.5 turbo are higher than the 5.3 in my 2018 Silverado. Would like something a tad smaller. So.................

  • Schurkey Decades later, I'm still peeved that Honda failed to recall and repair the seat belts in my '80 Civic. Well-known issue with the retractors failing to retract.Honda cut a deal with the NHTSA at that time, to put a "lifetime warranty" on FUTURE seat belts, in return for not having to deal with the existing problems.Dirtbags all around. Customers screwed, corporation and Government moves on.
  • Bullnuke An acquaintance of mine 50+ years ago who was attending MIT (until General Hershey's folks sent him his "Greetings" letter) converted an Austin Mini from its staid 4 cylinder to an electric motored fuel cell vehicle. It was done as a project during his progression toward a Master Degree in Electrical Engineering. He told me it worked pretty well but wasn't something to use as a daily driver given the technology and availability of suitable components of the time. Fueling LH2 and LOX was somewhat problematic. Upon completion he removed his fuel cell and equipment and, for another project, reinstalled the 4 banger but reassembled it without mechanical fasteners using an experimental epoxy adhesive instead which, he said, worked much better and was a daily driver...for awhile. He went on to be an enlisted Reactor Operator on a submarine for a few years.
  • Ajla $100k is walking around money but this is almost certainly the last Dodge V8 vehicle and it's likely to be the most powerful factory-installed and warrantied pushrod engine ever. So there is some historical applicability to things even if you have an otherwise low opinion of the Challenger.And, like I said up thread, if you still hate it will be gone soon anyway.
  • Carlson Fan GM completely blew the marketing of the Volt. The commercials were terrible. You'd swear they told the advertising company to come up with an ad that would make sure no one went out and shopped a Volt after seeing it!...........LOL My buddy asked why I bought a car that only goes 40 miles on a charge? That pretty much sums up how confusing and uninformative the advertising was.
  • HunterS This thing has had more farewell tours than Cher.