Pandemic Spells a Late Entry for Genesis' First SUV

Steph Willems
by Steph Willems

Already in the unenviable position of having gone its entire life without the presence of a utility vehicle, the now-adolescent Genesis brand has one last hurdle to clear before it can join the rest of its peers.

That hurdle is a delay caused by the spring coronavirus shutdown — meaning that the long-awaited GV80 SUV and its revamped sedan platform mate, the G80, won’t make it to market this summer, as initially planned.

Genesis made the admission Thursday, claiming that even best-laid plans fall apart in the face of pandemics.

“Unfortunately, due to COVID-19 related delays in the U.S, we need to adjust our communication of the timing for their highly-anticipated arrival in the US Market to the fall of 2020,” Genesis said in a release.

A long time coming, the midsize GV80 was revealed earlier this year with two turbocharged powerplants and an interior that aims to impress. That, plus a fairly slinky body and a price meant to undercut rivals, are ingredients Genesis hopes lures buyers away from pricier German vehicles.

Both GV80 and next-generation G80 arrive as 2021 models, with Hyundai’s glitz division claiming 14,500 reservations in hand for the duo.

Soon to be joined by a smaller GV70 utility, the GV80 is crucial product. With only three passenger cars currently in its stable, Genesis’ market presence remains ghostly. Last year was the brand’s best to date; however, with only 21,233 units sold in the U.S., the marque’s market share in that country amounted to 0.12 percent.

Crossovers and SUV spell volume, but the anticipated sales surge will have to wait a little while longer.

[Image: Genesis Motors]

Steph Willems
Steph Willems

More by Steph Willems

Join the conversation
2 of 7 comments
  • Bd2 Bd2 on Jul 24, 2020

    The pre-orders here have been running at more than a 2:1 ratio in favor of the GV80. But in Korea, it's been the opposite with the G80 doing twice the volume of the GV80, selling nearly 18k in the past 2 months.

  • CKNSLS Sierra SLT CKNSLS Sierra SLT on Jul 24, 2020

    I would like to see some towing numbers. Eventually-I will be looking for a replacement for my Silverado. The horsepower numbers on the 3.5 turbo are higher than the 5.3 in my 2018 Silverado. Would like something a tad smaller. So.................

  • SaulTigh When I was young in the late 80's one of my friends had the "cool dad." You know the guy, first to buy a Betamax and a C-band satellite dish. Couple of stand up arcade games in the den. Bought my friend an Atari 2600 as soon as they came out. He had two of these crap heaps. One that only ran half the time and one for parts in the yard. My middle school brain though he was the most awesome dad ever, buying us pizza and letting us watch R rated movies recorded on free HBO weekend. At the time I though he was much better than my boring father.Now with adult hindsight, I now know he was "dad who should have taken better care of his family" and not had so many toys.
  • Dave Has to be Indy 500. Many more leaders and front passes than NASCAR, and Monaco is unwatchable with the inability to pass on that circuit.
  • Jeff How did the discussion get from an article about a 56 billion dollar pay package for Elon Musk to a proposal to charge a per mile tax on EVs in California or paying increase registration on vehicles to make up for lost gas tax revenue? I thought such a discussion would better fit Matt's Gas Wars series.
  • Master Baiter Both people who bought ID.4s will be interested in this post.
  • Urlik Not a single memorable thing happened in the big three races this weekend IMHO.