#BMW
Rare Rides: The 2008 Rolls-Royce Phantom Hyperion by Pininfarina, Only One Made
We’ve featured exactly two Rolls-Royce creations previously at Rare Rides. The first was the completely bespoke mega-buck Sweptail in 2017, and more recently the Silver Spectre, a shooting brake based upon the Wraith coupe.
Today’s Rare Ride falls somewhere between those two on the cost spectrum. It’s a one-off creation from famed design house Pininfarina.
BMW IDriving Machines Tout Connectivity
BMW has announced that the upcoming iX and i4 electric vehicles will be equipped with iDrive 8, their latest interactive buddy to keep you busy while you motor about.
2022 BMW M5 CS – Quickest and Most Powerful Ever?
BMW has proclaimed the 2022 M5 CS Sedan, with 627 horsepower and 553 lb-ft of torque, to be the quickest and most powerful BMW production vehicle ever produced, with a claimed 0-60 time of 2.9 seconds and a top speed of 190 MPH. It will arrive in the U.S. in the second half of 2021.
Adventures in Marketing: BMW Says "OK Boomer" to Its Own Flagship Vehicles
BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.
Marketing departments always know what they’re doing, right?
2020 BMW X5 M Competition Review - Ridiculousness
Ridiculousness is a word – I checked. And it describes the vehicle I am about to tell y’all about perfectly.
Ya see, the BMW X5 M Competition is a perfectly fine luxury crossover that BMW decided needed a bit more spice. Never mind that the X5 has generally been one of the sportier of the lot (sporty being a relative term when applied to these types of vehicles, of course).
Mini Sales Shrinking, BMW Slumps As Well
BMW of North America today reported falling BMW and Mini U.S. fourth quarter and full-year 2020 sales.
BMW Presented Golden Button Award by YouTube
BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award.
Rare Rides: The Incredibly Rare 1981 BMW 735i Touring
Today’s Rare Ride is one of just a handful of custom-built 7 Series wagons, created by a coachbuilder who wanted flagship BMW luxury with additional cargo carrying capabilities.
Come along as we check out this large BMW wagon.
BMW Taps Amazon Cloud Computing for Data Lair [Updated]
On Tuesday, BMW announced it would be partnering with Amazon Web Services (AWS) to develop a cloud-based IT solution allowing it to integrate data and analytics into literally every aspect of the business “from vehicle development to after-sales services.” The automaker said data will now be shifted around liberally between business units and operations in over a hundred countries to help create a more fluid and responsive way of doing business. BMW to hire and train up to 5,000 software engineers in the latest Amazon tech to “empower” its workforce to manage the data.
Though some of that will be handled independently by artificial intelligence. Along with the physical construction of the necessary data hub, the company plans on certifying roughly 2,000 in machine learning and data analysis. If that sounds a bit technical and vague, just imagine BMW building Skynet from the Terminator films and actually getting some decent work out of it before it decided to exterminate humanity.
Rare Rides: A 1968 Glas 1304, One Last Glas Before BMW
This isn’t the first time Rare Rides has featured a car from long-deceased automaker Glas. That honor goes to this luxurious 2600 V8 coupe from 1967. But while the 2600 was the most expensive car Glas made, today’s 1304 is one of the least expensive.
Let’s check out a compact wagon built just as Glas was being consumed by BMW.
Rare Rides: A Very Limited Edition 2002 Range Rover G4 Challenge (Part II)
In Part I of this very orange Rare Ride, we covered the love child of Rover, BMW, and (eventually) Ford which was the L322 Range Rover. Today we’ll talk about just what makes this one so special, aside from the glaringly orange paint.
Rare Rides: A Very Limited Edition 2002 Range Rover G4 Challenge (Part I)
Today’s subject is the first time a Range Rover appears in the series. We’ve come as close as a Discovery badged as the Honda Cro$$road previously, but today’s truck is much more special.
It’s a 1 of 20 G4 Challenge.
BMW Considers Joint Mobility Venture With Daimler
Despite every manufacturer on the planet eager to inject mobility services into the business, the array of programs that encompasses has yet to establish itself as a reliable source of revenue. Frankly, the whole thing seems like a gigantic money pit for the industry made worse by how loosely the term is defined. Customer data acquisition, vehicle connectivity, electrification, subscription programs, over-the-air updates, and autonomous driving all fall under the umbrella of “mobility” that’s costing automakers a bundle with the promise of being profitable later.
This week, BMW CEO Oliver Zipse acknowledged the premium his company has had to pay to maintain such programs and that it’s considering a joint venture with Daimler AG to help mitigate cost. This would presumably expand the German-based Free Now car-sharing program they already share — though BMW was cagey on the details.
BMW 4 Series Convertible Puts On Brave New Face for 2021
BMW has applied its new corporate grille to the 4-Series and nixed the retractable hardtop from the convertible in exchange for a ragtop that helps the model dump unnecessary weight. While the softer sunshine rig sounds relatively impressive, this will likely be a lateral move for most fans. The brand’s elongated Hitler mustache grille hasn’t gone over with everybody and a soft top certainly seems less premium. But BMW thinks it can win customers over on practicality and substance.
For starters, the new system offers a smidgen more headroom (just 0.2 inches) and has improved thermal insulation and sound dampening to keep it on par with the outgoing hardtop. It also takes up less space when stowed and only takes 18 seconds to do so at speeds at or below 31 mph.
Check Out the Grille on THAT: 2021 BMW M3 and M4 Arrive on Scene
The 2021 BMW M3 and M4 are here, and hard to miss, thanks to a gaping maw of a grille.
Divisive looks aside – and I have a feeling the discussion about these Bimmers will make political debates seem tame – the cars promise plenty of power.
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