Rare Rides: Discovering the Honda Crossroad of 1993

Corey Lewis
by Corey Lewis
rare rides discovering the honda crossroad of 1993

Throughout the 1980s, and into the middle of the nineties, Honda reassured themselves that the sports utility vehicle craze was just a fad. The company spent years refusing to develop their own SUVs of any caliber, and instead turned to other companies (eventually) to fill gaps in the model lineup.

Honda did rebadging work to various extents, and then sold the borrowed SUVs around the world. Today’s Rare Ride is one such offering, though it’s more obscure then all of its stablemates down at Honda Rebadge Corral. Let’s check out a Honda Crossroad, from 1993.

Honda first entered the hot SUV market in 1993 with two offerings, supplemented by an additional sibling in 1994. For ’93 the company’s global SUV was a lightly reworked Isuzu Rodeo, sold as the Passport. For the Japanese domestic market and a few special customers in New Zealand, the Land Rover Discovery started a new life as the Crossroad. In 1994, Honda started borrowing the Isuzu Trooper for markets outside North America, and selected a prestigious American-type name: Horizon. North American customers received a Honda-tized Trooper with the Acura SLX, but sales didn’t start until 1996.

Model lesson over, back to Crossroad.

The Crossroad had a difficult birth. Though market research showed the SUV market was so hot at the time, Honda couldn’t easily rebadge a Land Rover and sell it to North America as a less prestigious marque. But the Discovery was ripe for the picking: Honda’s overseas operations and Rover were very familiar with one another via a long-standing cooperative agreement. Rover needed Honda’s engineering assistance in making reliable cars. North American customers reaped the benefits of the partnership via ruined Acura Legends called the Sterling 827. “Japan will buy the Discovery,” they thought.

On sale in October of 1993 as a ’94 model, Honda slipped the Crossroad into its vast domestic dealership network. Changes were minimal, and included some badges, and different wheel designs in some cases. All Crossroads had the 3.9-liter Rover V8 (though they wore the Discovery’s TDI grille), and were the first and only commercial Honda passenger cars with eight cylinders. Japanese road tax on 3.9 liters displacement was substantial. But even discounting the taxation issue, all was not well.

The H badge on the front didn’t stop the Crossroad from having British levels of reliability. Imagine the pleasure Japanese Honda mechanics felt when a Crossroad pulled into the service bay next to an Aerodeck. Early on in the Crossroad’s life, Honda received troubling news: Rover lost its independence via a sale to BMW.

Honda wasn’t pleased, and BMW’s chairman made a quick flight over to Japan to try and keep the deal afloat. Whatever he said worked, and the partnership stayed intact. The Crossroad remained on sale at Japanese Honda dealerships through 1998, which coincided with the conclusion of the Discovery I’s production. By then the much more palatable and conventional CR-V was available, and Honda’s SUV offering woes began to subside.

Today’s Rare Ride is located in Greenville, which is in South Carolina. Other photos show the owner is one of the growing number of JDM vehicle importers. In clean condition, the asking price is $9,995.

[Images: seller]

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2 of 34 comments
  • 28-Cars-Later 28-Cars-Later on Jun 27, 2019

    This ride is awesome.

  • Tstag Tstag on Jun 28, 2019

    The Rover V8 was of course the Buick V8 which in fairness to Rover they improved and improved of decades. In fact Rover did such a good job with the engine that GM tried to buy the right back to it again. GM had managed to create a lightweight V8 at a time when there wasn’t much call for one, only later did they realise it’s true value, it’s a fascinating story in its own right. As for Land Rovers I love personally think that the problem with the current crop is that they are far too complex. They are the most complex cars you can buy. Think about the door handles on a Velar alone. They need to step back and simplify their designs, it’s not an assembly problem. Same goes for Jaguar, why put rotating air vents in a car? Having said all of the above I would buy one, why? Because it is complex and they are different. Vive la difference I say!

  • Cprescott I blow on a pinwheel....
  • Jkross22 Looks good in and out, but pricing is nonsensical. Anyone spending in the low to upper 40s and wanting something like this would be better off in a Stelvio and anyone wanting a small, fun SUV would be better off in a Q3, X1 or even X3. All hover around that price.Dodge is getting high off its own supply.
  • Parkave231 If I were employed at Grand River, I'd be very worried right now...
  • ScarecrowRepair I can grok everything but 20 TV monitors. What earthly purpose do they serve? If the entire skin were screens, it could change like a chameleon. But they are just square blobs scattered all over. The rear ones can send messages to tailgators. The others?At least the two fake NOS bottles are car related. If it had cattle horns up front, at least that would relate to historical car bling.Makes me wonder how many other mods are just as useless, and how well any of them are done.
  • SPPPP Over USB, since I swapped out the battery pack for something a little more modern. Those early Tyco batteries just didn't last, and my range anxiety was unbearable. I could barely get from the picnic table to the swing set.