#BMW

BMW is dusting off one of its older logos for select vehicles and a bevy of vintage colors to celebrate the M Division’s 50th anniversary. Those with a functional memory will recall that the brand streamlined its corporate iconography in 2020, making its already basic logo flatter and less colorful than ever before. It was a monumental achievement focused on helping the image come across better electronic screens that have been in existence since 1927, began supplanting printed office memos in the 1980s, and have evolved to support the kind of graphical clarity that now rivals your own eyes. The automaker also claimed the bare-bones logo stood for “openness and clarity” and would be used primarily for marketing and official communications — rather than occupying valuable hood real estate.

The new celebratory emblem — used during the 1970s and 80s on the occasional BMW Motorsport product — will be permitted to adorn the sheet metal, however. You simply have to purchase an M vehicle, ask for it to be adorned with the retro iconography, and then pay some extra money.

BMW has become a bit of a wild card. From confusing naming conventions to controversial styling decisions, the Bavarian automaker has become no stranger to various forms of ridicule lately, particularly from the enthusiast set. With a rich performance history on and off of the track, the company has amassed a fervent fanbase that’s somehow both stuck in the past and impatient for the future.

They cite classics like the E30 M3 and E39 M5 with rose-tinted nostalgia and wonder why BMW can’t capture lightning in a bottle again – while also adding the performance, technology, safety, and comfort that they’ve come to expect, of course. And never mind the fact that the BMW Group reported record-breaking sales numbers in the first quarter of this year while largely ignoring the peanut gallery.

While I often criticize manufacturers, I try to remain sympathetic to their collective plight. Despite being multinational corporations that typically lack accountability, they’re still businesses that need to turn a profit to maintain their existence and are constantly coping with fluid regulatory rules or social pressures. That’s one reason why green initiatives are often more about optics and money than achieving any tangible environmental goals.

But not adhering to cultural dogmas can have real ramifications, as BMW and Daimler recently found out. The companies are being sued in their native Germany for allegedly failing to meet carbon reduction targets and not setting an official date to abolish the internal combustion engine.

With supply chain hiccups crippling the automotive industry’s ability to conduct business as normal, resulting in rolling production stalls and skyrocketing vehicle prices, manufacturers looked to be in serious trouble throughout the pandemic. But we learned that wasn’t to be the case by the summer. Automakers were posting “surprise profits” because people still needed cars. We also found out there’s been a growing appetite for expensive (see: highly profitable) models and the industry saved itself a bundle by not needing to pay for office space or line workers, as COVID restrictions kept everyone at home.

Having considered the above, most automakers are seriously considering how they can further leverage this new modality. German manufacturers have even said they’re not that interested in going back to the normal way of doing things — instead electing to intentionally limit volumes and focus on high-end models that will yield the greatest return on investment. But it’s not quite the curveball it seems, as some companies were already ditching the volume approach.

Once again, the #savethemanuals crowd weeps. And with good reason — the BMW 2-Series, which I remember being quite wonderful to drive the last time I piloted one (it’s been a few years) — will be going automatic only.

That’s not the only change. It’s longer, lower, wider, and the styling is refreshed.

Today’s Rare Ride is a one-off bespoke build of an already very limited-run car. A 2000 7-Series BMW was not enough for one Mr. Lagerfeld, so he sat down with BMW Individual to work his car into something very special.

The result was intense Germanic luxury with a heavy helping of Regency Elite. Let’s go.

The problem with being in the sales business is the need to constantly outdo your rivals. Automakers know this better than just about anyone, which is why you see gimmicky features installed into vehicles that probably would have been just as good without them. But one never knows what’s going to catch on with consumers and you’ll never catch the big one if you don’t go fishing, so you’ll see patents filed on just about everything.

BMW has reportedly done just that with its new virtual mirror technology system that merges camera-based mirrors with olde-tyme projection technologies. The purpose appears to be something that replicates the experience of traditional side mirrors (which work fine) while adding some modern features that can only be accomplished using the newer stuff.

The 2022 BMW 2 Series coupes are on their way. Dynamic testing, drivetrain, and suspension tuning on the two-door compact are nearing conclusion. Production begins in the late summer of 2021.

The Mini Convertible will continue for the foreseeable future, with a new model to come in 2025.

“There is great demand for the latest, freshly updated model,” Bernd Körber, Head of the Mini brand said. “The vehicle’s future success is convincing.”

Zesty yellow is the new, exclusive color for 2022 Mini convertibles. However, there’s no indication that yellow ragtops are fueling that demand.

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021.

Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 exhibitors runs through May 14, bringing together galleries worldwide, and audiences who can’t travel.

BMW’s 2021 M3 and M4 Competition cars, both endowed with xDrive all-wheel-drive, will arrive in August. Four hundred and seventy-nine lb-ft of torque is on tap.

Mercedes-Benz had an enviable first-quarter and managed to find itself back on top of U.S. luxury sales, icing out its chief rival BMW after two years of living in its shadow. Mercedes reportedly sold 78,256 vehicles within the first three months of 2021, thanks largely to its crossover vehicles.

It’s a year-over-year increase of 16 percent and helps to explain why the brand is relegating the CLS to a single trim while expanding its options for heavy hitters like the GLC Class. But Mercedes’ recent success may have more to do with the way the luxury segment is rebounding as a whole. As pedestrian models are finding themselves coming out of the pandemic with fewer customers, especially of the subprime variety, high-end luxury brands are enjoying clearer skies.

Alpina is to BMW enthusiasts much like AMG is to Mercedes devotees, both eliciting great excitement and emotion. The former has announced the arrival of the 2022 BMW Alpina B8 Gran Coupe in late spring.

We’ve featured exactly two Rolls-Royce creations previously at Rare Rides. The first was the completely bespoke mega-buck Sweptail in 2017, and more recently the Silver Spectre, a shooting brake based upon the Wraith coupe.

Today’s Rare Ride falls somewhere between those two on the cost spectrum. It’s a one-off creation from famed design house Pininfarina.

BMW has announced that the upcoming iX and i4 electric vehicles will be equipped with iDrive 8, their latest interactive buddy to keep you busy while you motor about.