Rare Rides: The Rolls-Royce Sweptail, a Bespoke Ultra-Luxury Coupe

Corey Lewis
by Corey Lewis
rare rides the rolls royce sweptail a bespoke ultra luxury coupe

Sweeping fender flares sculpted by hand, luggage trunks affixed to the rear by the help, and huge headlamps housed in metal spheres. These details come to mind when considering the old era of coachbuilding. Grand vehicles reflected personal touches and design cues requested by the customer, which the coachbuilder was all too happy to include in the vehicle in exchange for large sums of money.

This tradition is alive and well today at Rolls-Royce, which recently debuted a one-off bespoke coupe for an unnamed customer of taste and subtlety in design.

I present to you the Sweptail.

This grand coupe looks very different to the current production coupe on offer from Rolls-Royce, known as the Wraith, or as Dawn in cabriolet format. Rolls-Royce published a long and breathless press release on the Sweptail, which one may read if one has chosen to enjoy such verbal finery in one’s life.

When putting this article together, I noticed something interesting. Although Sweptail is the name for this coupe, I’m not certain this was always the case. Almost all images downloaded from the Rolls-Royce media site contained “Rolls-Royce Torpedo” in their titles.

Another interesting item of note from the linked press release is the reference to the House of Rolls-Royce. The company has applied the “House of” moniker to their design and bespoke vehicles department. Though those particular words are normally applied to high-end clothing designers, the branding must be effective for cars as well. Media outlets are generally reporting Rolls-Royce received $12,000,000 for this two-seat giant.

The customer’s desire was to blend the design cues of golden era Rolls-Royce vehicles with those of classic and modern yachts. I’ll leave you to determine whether this implementation accomplishes the goal.

Two digits make up the permanent number plate embedded in the back of the vehicle. With just a two-digit, permanent plate, you won’t likely see this vehicle driving around North America.



As with any Rolls-Royce or yacht-based item, there is much impressive decking made from rare and valuable wood. The center chevron pattern is particularly appealing.

Though this vehicle is huge in proportion, the interior is suitable for only two persons of immense wealth. A rear seat is notably absent from the vehicle, but remaining passengers are entertained by the lighted hat shelf and wood sculpture area.

The tapered rear does allow for extensive use of wood and aluminum, and the Art Deco design cues really work from this angle. Kudos are due here, as it’s beautiful.

Up front, it’s all business. The Sweptail features the largest Rolls-Royce grill ever. Carved from a single block of aluminum, the grille is polished by hand to shine like all the coins you’ve spent.

What say you? For around $12,000,000, the House of Rolls-Royce will build you your very own bespoke luxury vehicle. Like it or not, this is really the ultimate expression of a Rare Ride.

[Photos via Rolls-Royce]

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  • TonyJZX TonyJZX on Jun 17, 2017

    I'm in two minds about this. I am reminded that over a decade ago they made the €1 million euro Bugatti Veyron and that was supposed to be the nadir of billionaries rides. How things snowballed. In some ways you could say this was a symptom of wealth inequality but really, isnt this just an advertising exercise for RR? They hand build one car and the put out breathless PR and they get their name out... do they even have a buyer? Who cares. There's many many people who wouldnt blink at a $12 mil car or even worse so of course there's no shortage of loyal RR buyers. As far as aesthetics goes... again, who cares. This is a tool. This thing will live out its days at Goodwood, aircon garages and exhibits.

  • JohnTaurus JohnTaurus on Jun 23, 2017

    I like it. Not $12m like it, but I do like it.

  • NJRide Now more than ever, the US needs a brand selling cheaper cars. I know the old adage that a "good used car" is the best affordable transportation, but there has to be someone willing to challenge the $45k average gas crossover or $60k electric one that has priced out many working and middle class people from the market. So I think Mitsu actually may be onto something. Call me crazy but I think if they came up with a decent sedan in the Civic space but maybe for $19-20k as opposed to $25 they might get some traction there's still some people who prefer a sedan.However, I just compared a Trailblazer on Edmunds to an Outlander Sport. Virtually same size, the Trailblazer has heated seats, keyless ignition and satellite radio and better fuel economy for almost same price as the Mitsu. Plus a fresher body and a normal dealer network. This has always been the challenge off brands have had. Mitsu probably would have to come in $2-3k less than the Chevy unless they can finance more readily to the subprime crowd.
  • MaintenanceCosts At least on the US West Coast, Waze is perfectly happy to send cut-through drivers down residential streets or to disregard peak-hour turn or travel restrictions. I hope if it's going to be standard equipment the company starts taking a more responsible approach.
  • MaintenanceCosts I'm more curious about the effect (if any) on battery lifetime than range. Drawing current faster creates more heat and if that heat is not promptly drawn away it could affect life of the cells.I agree this sort of thing can make sense as a one-time option but is consumer-hostile as a subscription.
  • Ajla "The upgrade is permanent" 🤔Journos really should be calling out the automakers like Mercedes that are attempting to make this sort of thing subscription only because it obviously doesn't need to be."with a one-time price tag of $1,195"This also shows the poor consumer "value" of Mercedes wanting $1200 per year for a 60hp jump on the EQE350.
  • Dukeisduke Will the next owner have to pay up, too, like with Tesla? What's the starting price of the Polestar 2? I saw a clean used one listed locally the other day, and it was under $50k. I wasn't sure if that was a deal or not.
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