#BMW

Yes, we’re talking #brands, because brand value is a point of pride for all companies, not just automakers. In the latest ranking of brand value, it seems Toyota needn’t worry about losing its lofty perch among automakers.

For the fourth year, the Japanese automaker beat out all other car companies in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking published by market research company Kantar Millward Brown. Valued at $28.66 billion, Toyota sits in the 30th spot, one notch above Walmart. That’s two spots lower than last year’s rankings, something Toyota can blame on increase costs and a weak yen.

The ranking also contains good news for Ford and troubling news for BMW.

BMW confirmed the crap out of the M8’s existence this weekend, going so far as to provide its own spy shots of a test prototype wearing camouflaged wraps. Being developed alongside the standard 8 Series, the automaker says the M8 will be unveiled in a driving presentation during the Nürburgring 24-hour race.

The brand also stated that development is ongoing for the GTE racer that will herald the return of the company’s Motorsport division to Le Mans. “The BMW M8 GTE development programme for our Le Mans comeback is in full swing,” said BMW Motorsport Director Jens Marquardt. “Developing a new racing car is always exciting, and in the case of the BMW M8 GTE the anticipation is that much greater still. We can’t reveal any pictures yet, but I can promise you that the BMW M8 GTE will look spectacular. We are planning an initial roll-out for the first half of this year and are looking at giving the car its race debut in the Daytona 24 Hours in late January 2018.”

“The Germans are bad, very bad. Look at the millions of cars that they sell in the U.S.
Terrible. We’re going to stop that.” – President Donald Trump

Through the first four months of 2017, Germany-based automakers and their respective subsidiary brands have sold 413,000 new vehicles in the United States.

At a minimum, 28 percent of those vehicles were built in the United States at assembly plants in Alabama, Tennessee, and South Carolina. According to Automotive News, BMW, Mercedes-Benz, and Volkswagen combined to produce 281,519 vehicles, the bulk of which were destined for export.

But to avoid even a faint whiff of statistical manipulation, TTAC has compiled the complete U.S. sales and production picture for each of these manufacturers. We present them to you with no limited commentary.

If your 7 Series has friends and club patrons pretending not to know you, BMW has the answer: its upcoming, resurrected 8 Series. Once again, BMW has decided to carve out some space at the top of its model range, this time to rebuff efforts by Mercedes-Benz to lure buyers in the six-figure luxury market.

It’s big, it’s long, it’s expensive, and it’s…a concept. While buyers can expect some deviations between the BMW Concept 8 Series premiering at the Concorso d’Eleganza Villa d’Este and the final production model, this vehicle seems pretty fleshed out. Also, unlike such styling efforts as the Buick Avista, this vehicle will actually see production.

Last week’s ABC News investigation into unrecalled BMW models bursting into flames after being parked raised a number of questions, but didn’t provide viewers with many answers.

While the automaker, like others, has seen its fair share of fire-related safety recalls in recent years, the models involved in the apparent rash of spontaneous fires appear quite diverse — both in model type and age. Any fire can have a number of causes, leading many to see the report as sensationalism, especially after the National Highway Traffic Safety Administration said it couldn’t find a recall-worthy issue behind the blazes.

After taking time to examine ABC‘s findings, BMW decided to speak out.

While BMW definitely isn’t alone in this regard, the company’s safety recalls often contain an ear-piquing phrase: “Risk of fire.”The German luxury automaker has had no shortage of fire-related recalls in past years, but a ABC News investigation points to dozens of recent fires that destroyed vehicles not under recall. The models involved reportedly span the gamut of the brand’s product lineup, but the fires share a common trait. Each blaze broke out after the vehicle had been shut off — in one case, after the vehicle had sat dormant for three or four days.

It once sat at the pinnacle of BMW’s model podium, but cutting-edge technology, German opulence and a choice of eight or twelve cylinders couldn’t keep the 8 Series in production. It was only rival Mercedes-Benz’s decision to push the S-Class into the luxury stratosphere that compelled the Munich automaker to consider climbing the luxury ladder again.

Now, a year after the automaker trademarked a slew of 8 Series model names and insider sources assured us of its return, BMW has officially confirmed it. The 8 Series will reappear next year.

A little piece of resurrected BMW history has again faded to black, leaving the automotive landscape missing yet another traditional two-door coupe. BMW confirmed to Road & Track the 6 Series coupe ended production in February, apparently unbeknownst to everyone, ending a model that harkened back to the glorious 633CSi and 635CSi of the 1980s.

Fear not, 6 Series fans — the four-door Gran Coupe and Convertible live on, though likely not for long. The boys from Bavaria are readying a potential successor to the 6 Series in the form of a new 8 Series lineup, the first of which could appear in late 2018. A grand tourer-style coupe and convertible positioned above the 7 Series (but below Rolls-Royce) is BMW’s plan to counter an ultra-luxury offensive from rival Mercedes-Benz.

BMW doesn’t want to spread its models too thin. Understandable. BMW isn’t a charity — if it was, there’d be a 440i coupe in my driveway with a trunk full of 18-year-old Glenfiddich for which I paid not a cent. Unfortunately, as we’ve seen with the 6 Series Coupe, staying competitive and profitable sometimes means leading a doomed animal behind the barn. And these days the animal is never one with four doors or a voluminous cargo hold.

The tears fall like rain from motoring purists. Dread fills their hearts. More killing is on the way.

If you’re in Manhattan on a Wednesday night, you need to head to Arthur’s in the village and catch the 10 p.m. set by soul singer Allyson Williams. She has one of the all-time great voices, expressive and touching, and she has a rotating group of crack musicians backing her up.

A few years ago, I sprawled out in Arthur’s in the middle of a post-auto-show drinking binge when Allyson decided to cover Chaka Khan’s “Through The Fire.” For a chance to be with you, the song says, I’d gladly risk it all. At the time, I took it as a personal rebuke from the Fates for having abandoned the woman I loved. Although I’ve returned to the scene many times since then, I’ve never heard her sing the tune again. Maybe I imagined it. Hard to say.

If you really love someone, you’ll endure a lot to be with them. And that’s the problem facing Eddie, although in his case it’s not a matter of going “through the fire.” Rather, it’s a question of shipping across the pond.

The BMW M5, generation E39 from 1999-2003, continues to stand as one of my top five favorite cars of all time.

Yours too.

But the BMW of today is not the BMW that designed the 394-horsepower M5 nearly two decades ago. BMW now produces nearly half of its sales from utility vehicles and sells only a handful of sports cars each month. Setting aside classic sedan styling, the BMW of today will sell you ungainly X4s and X6s, plus bulbous hatchback versions of the 5 Series and 3 Series. Moreover, BMW’s core models — the 3 Series/4 Series — are distinctly less popular in the United States than they were a decade ago, when the market was smaller and the 3 Series lineup wasn’t as broad.

BMW is incentivizing its products heavily in early 2017 just to keep sales roughly where they were a year ago, a year in which BMW’s U.S. volume fell 9 percent compared with the 2015 peak.

Something’s not quite right. So do you, lover of the 1999 M5 and the BMW 2002 tii and the BMW 507 and the BMW Z8, still want a BMW?

BMW isn’t known for revolutionary design changes, so it likely won’t be hard to pick the upcoming 3 Series and X3 crossover out of a crowd of domestic and Japanese competitors. Nor will the models’ powerplants see a complete overhaul.

One somewhat surprising claim, given recent events, is that both next-generation models will retain a diesel option in the United States — and a new one, at that.

As vehicle sales growth gradually cools off, BMW has found itself continuing to lose ground to its competitors — but it wasn’t always this way. The company spent years as the luxury brand par excellence before seeing the likes of Jaguar, Tesla, and historic rival Mercedes-Benz begin syphoning off its consumer base.

It looked to be in denial for some time, but it is now evident that Bayerische Motoren Werke has become painfully aware of its own shortcomings. The company has even begun holding employee rallies to address its problems and potentially scare the crap out of workers. Since January, the German automaker has taken its marketing team, factory managers, 14,000 engineers, and a portion of its general workforce through day-long events that illustrate just how far it has fallen.

To industry watchers, the manual transmission’s future seems as rosy as that of the Steve Miller Band, circa 1983.

Automakers on both sides of the Atlantic and Pacific have pried the stick shift out of an ever-increasing number of vehicles, and some manufacturers have chosen to drop the technology altogether. With market share reaching never-before-seen lows, the three-pedal lifestyle seems headed towards an unavoidable (and imminent) grave.

Blame technology. Blame laziness. Blame yourself.

Over in Munich, the sentiment seems quite similar. BMW has long occupied the ranks of true driver’s cars, but its leaders make no bones about the brand’s eventual abandonment of the row-your-own transmission, even in relatively stick-happy Europe. Lately, even dual-clutch transmissions appear to be in Bimmer’s bad books. And as for an American solution to its manual transmission problem, well, forget that.

It’s looking like some sites just might not be feasible. Still, BMW, in partnership with the National Park Foundation, National Park Service and Department of Energy, has hatched a plan to lure electric vehicles out of their safe urban confines and into the wilderness.

It’s starting in New Jersey, about 12 miles west of New York City. (Hey, you have to begin somewhere.)

While the first EV charging station installed by the group can be found, fittingly, at Thomas Edison’s Glenmont laboratory in Llewellyn Park, NJ, plans are afoot to add up to 100 stations in or near national parks in the near future.

Call them frenemies. BMW and Toyota are working together on a high-profile sports car project that will result in a long-awaited Supra successor and a replacement for the Z4. Two heads are better than one.

“The concept works, the platform can deliver and now we have two proud sets of engineers — one group German, one group Japanese — who are each fighting and arguing for the car they want,” BMW sales boss Ian Robertson said last year.

The fighting and arguing extends beyond the R&D facilities in Munich and Toyota City.

On a mission to exalt its 3 Series in a certified pre-owned commercial, BMW sought to make fun of a typically bland midsize sedan. 2001 Chevrolet Malibu? 2006 Kia Optima? 2017 Subaru Legacy?

No. BMW chose the most basic, beige, new Toyota Camry to make a point on behalf of a bright red pre-owned 3 Series.

Hardly the work of a BFF.