#3WTP

It started as a flippant Twitter comment, in which GM Global Marketing Officer Joel Ewanick agreed to champion a return for the “El Camino” if 100,000 potential buyers raised their hands for it. Smelling an opportunity for some publicity, Jalopnik quickly picked up on the “challenge” and urged readers to leave a comment in support of the trucklet. At first Ewanick tried to hedge, saying he needed 100k deposits, rather than blog comments, to approve an El Camino for the US market. But now the former Hyundai marketer has taken Jalopnik’s challenge to Chevy’s Facebook page, giving a surprising amount of credibility for a “challenge” that began with a throwaway tweet. What makes Chevy’s endorsement of the “El Camino Challenge” even more surprising: the total lack of apparent enthusiasm.

We’ve seen the next-generation of front–drive Mercedes hatchbacks in both heavily-camo’d and concept forms, but now thanks to automobilemagazine.fr [via Auto Motor und Sport], we have what appears to be the first look at a production version of the Mercedes A-Class. From some angles it looks fantastic… while from others, it reminds a little too much of a Subaru Impreza. Either way, Americans won’t have to sweat the details when it comes to this bodystyle, as we will be receiving this chassis only in Coupe, Sedan and CUV format. Still, this vehicle will be of major importance to the Benz brand in nearly every other market around the world. Plus, it’s the first time Daimler has entered into direct competition with Audi’s A3 in the Compact class. And all told, Mercedes seems to have done a fairly effective job at transmitting its rear-drive-oriented design language into the front-drive hatch segment.

Mazda’s CX-7 and CX-9 are masterpieces of scaled design, distinguishable largely by proportion or badging rather than any real differences in design cues. And, by the looks of this camo’d test mule, Mazda’s forthcoming CX-5 will be yet another CX… just, you know, smaller. But don’t be fooled: the production CX-5 should be one of the first applications of Mazda’s Kodo design language first shown on the Shinari concept. In fact, the Minagi concep t has already previewed the CX-5’s use of the new “Japanese Alfa Romeo” aesthetic, but as this hypnotic video proves, the language can go a lot of different directions. At least it will definitely be different… and not in the Cheshire Cat-meets-Pokemon way, either.

Of all the barriers standing in the way of commercial success for electric cars, the “image issue” is perhaps one of the least understood. Most EV firms have embraced the distinctively Western “green consumption” trend, in which a kind of environmental asceticism drives consumer values of downsizing and ultimately self-denial. But making a conscious choice to not use gasoline and accepting whatever the market happens to offer is not a phenomenon that automakers can expect to sustain itself. If they ever want to achieve mass acceptance, EVs need an image context that goes beyond graywater recycling, “freeganism” and other highly conscious but ultimately self-denying lifestyle choices.

Racing is one obvious way to broaden EV appeal, as it highlights the positive performance aspects of EV drivetrains, but sadly no major OEM will commit to an EV racing series. Besides, racing hardly builds on the existing (if limited) green appeal of EVs. Enter the EV as disaster response vehicle. The NYT has a fantastic story about the use of EVs in rescue efforts after the Japanese quake/tsunami, when gas was largely unavailable. The story proves that EVs, far from being mere lifestyle accessories, can be hugely useful in the right circumstances. And because so many green lifestyle choices stem from a perspective of apocalyptic expectation, this story both broadens and builds on the EV’s existing appeal. Most importantly of all, pictures like the one above will do more to banish the limp-wristed, “anti-luxury” image that curses EVs than just about anything else. Just as SUV buyers would swell with pride seeing an ad image of their Explorer in off-road conditions they would never visit themselves, the image of EVs running first-responder missions in a quake-torn Japan could be of lasting significance.

Electric car makers like to make a big fuss about how their clean-green automobiles are going to “change the industry.” Sometimes those instincts lead to hubris and overreach (ahem, Tesla), while other times the changes make you long for the relative simplicity of the new car dealer fandango we all go through to buy “regular cars.” In the case of Think, the business innovations (namely the innovation of relying on accumulating local tax credits to get the price to seem as low as possible) are enough to make the world of dealer markups and delivery charges seem downright quaint and homey. And that’s not the way to change this business…

The Detroit Free Press reports, almost giddily, that GM will almost certainly replace Toyota as the world’s largest automaker by volume this year, as tsunami-related production problems will continue to plague the Japanese automaker. The graph above, by IHS Global Insight [via AutoObserver], shows that the impacts of the tsunami will continue to be felt well into next year, and that Japanese production will likely fall permanently by around 15%. Toyota’s full-year production could be cut by around 20%, possibly bumping the automaker to the third position in the global volume race, after GM and VW.

Recently, our man in Brazil has been confessing his love for Citroen’s “anti-retro” DS series, sparking a debate over what qualifies as “retro” and what qualifies as “anti-retro.” Here, to help draw the distinction are two separate interpretations of an iconic vehicle. On the left is Geely’s EnglonSC7-RV concept, which gives a tackily Chinese take on the classic British taxi. On the right is VW’s Up! London Taxi concept, which takes the same inspiration and packages it in a far more sleek, modern style. As a result, the Englon looks like a doughy, anglophile PT Cruiser, while the VW looks sharp, crisp and yet classic. When it comes to interpreting modern classics, its seems that capturing the spirit of a car is more important than faithfully recreating its cues.

What lies beneath the vaguely Alfa-Romeo-like styling of the FAW Besturn B30? Here’s a hint: it’s the car that China refuses to let die. Still don’t know? Well, believe it or not, there’s a Mk. II Jetta under that sharply-creased sheetmetal, as China’s car industry seeks new ways to keep flogging the same 30-year-old German iron. Because, if it ain’t broke…

Especially since the Legacy/Outback started ballooning and the Forester got a dealer-demanded homogenization, the Impreza has been my personal favorite Subaru (my significant other owns an ’08 wagon). It may not win any fuel economy contests in its size class, but the weight of its AWD system and grunty 2.5 liter engine make it a solid baby grand tourer compared to its front-drive competitors. But with gas prices now climbing steadily towards “freak-out” levels and competitors lounging on the 40MPG beach, a consistent 26 MPG no longer cuts the mustard. And so the new Impreza will lose its 2.5 liter engine in favor of a 2.0 unit which, along with some weight loss and a CVT will power the new Impreza to a 27/36 MPG EPA rating (25/33 with the manual transmission). Far be it from us to complain about less weight and more fuel economy, but it feels like the Impreza may be giving up some of its niche appeal in search of mainstream acceptance… not that there’s anything wrong with that.