What's Wrong With This Picture: Mazda's New Look Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture mazda s new look edition

When Mazda’s next-generation Mazda5 debuts later this year, it will mark the high-water point for the brand’s Nagare design language. Named for a 2006 concept that first showed off the dramatically flowing (some might say overwrought) look, Nagare has not been a stunning success, and Mazda announced several months ago that the Mazda5 would be the last car to use the design language. At that time, Mazda said it intended to reposition itself as “The Japanese Alfa-Romeo,” but lines like that could mean literally anything. Today, with the debut of the Mazda Shinari Concept, it’s clear that Mazda’s new look is headed in a far more conservative direction. In fact, to our eye, the sleek four-door looks quite a bit like the meeting point between the Tesla Model S and the Fisker Karma. In any case, it fits the “Japanese Alfa-Romeo” billing quite well. Plus, it doesn’t look like a deranged Pokemon. Now that’s progress!

Join the conversation
3 of 33 comments
  • Eh_political Eh_political on Aug 30, 2010

    It's.......awful. One of Bangle's Z Roadsters slipped under the fence and impregnated a current gen Mazda 3. They may have fixed the objectionable grille, but everything else is a mess, from proportion to utilization of space. While this may be acceptable in a styling/design exercise, it's hard to imagine that the details will transfer to various platforms Mazda relies on for volume. Current gen 3 just got a whole lot more appealing. gslippy: If Mazda shoehorned a V16 under the hood, it would be a transversely mounted fwd, displacing 1.8 litres.

    • SCE to AUX SCE to AUX on Aug 31, 2010

      +1. Or a torqueless rotary who's oil and emissions problems 'have been fixed'. Again.

  • Zackman Zackman on Aug 31, 2010

    It's nice in theory, improbable in reality. But concept cars are just that - concepts. Hopefully, future Mazdas will incorporate some of those design cues in a reasonable fashion.

  • Zang You just proved me right lol. dont worry, outside ttac people dont value your opinion either.
  • Fred Mean while, 2 people dies last night because of DUI Just saying EDIT: Just saw that id a woman whose Tesla crashed into a pole, but she was driving.
  • MaintenanceCosts If you are going to buy anything Hellcat or 392 equipped, you better have a garage with steel doors, high-security locks, and some reinforcement for the walls. These things are catnip for thieves, including some with markedly higher levels of skill than Kia Boyz.
  • Fie on Fiasler "Pedestrian" is often a euphemism for "homeless," especially in blue cities.
  • Oberkanone Too slow! Need a Trackhawk.