What's Wrong With This Picture: Mazda's Mr Minagi Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture mazda s mr minagi edition

Having abandoned its unloved Nagare design language, Mazda has offered only two hints at its new stylistic direction so far, the Shinari concept and a design study on a forthcoming iteration of the Mazda3. And though both hint at how Mazda will express its “Japanese Alfa Romeo” ambitions, neither is obviously a near-production design. But with these just-released renderings of the Mingai Concept, Mazda is bringing its new design language ever closer to reality, as we’re looking at a future CX-5 compact crossover aimed directly at Hyundai’s hot Tucson (ix35 in Europe). It’s a sleek, Shinari-influenced design that proves that the brand’s cleaner, classier design direction can impart any segment with an upscale vibe. In fact, with mild alterations to the grille, this could almost be the rumored Italian-built Alfa compact CUV. For a brand that wins as many accolades for its fun-to-drive performance as it does ridicule for its “deranged Pokemon” styling, this is clearly a good direction to be headed in.

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  • Zackman Zackman on Jan 18, 2011

    I think I like it except for the Conestoga wheels. What's up with making everything look like something out of Suprefly? The old Monte Carlos were bad enough, now the OEMs think they have to put wagon wheels on everything. Who thinks that is cool? The car itself - I'll wait to see one in person. Photos can be very deceiving. Grin be gone! Finally.

  • Jkross22 Jkross22 on Jan 18, 2011

    I guess I'm the intended audience, as I think this looks terrific! That's trouble for Mazda, as I drive a manual transmission wagon. Not too many of us one eyed cats out there.

    • See 1 previous
    • L'avventura L'avventura on Jan 18, 2011

      "Yeah, what’s wrong with this picture is that it should be lowered 5 inches and be the next Mazda3" Mazda has shown what this 'Shinari' design would look like as the Mazda 3. And it looks pretty good. This design language translates pretty well into different automotive form factors. http://www.thetruthaboutcars.com/2010/09/mazda-rethinks-the-3/

  • Dave M. On one hand Honda tends to make a strong, competitive product that should give you years of excellent service. On the other hand it's built on the bones of a GM product, who has a tendency to underbake their products until right before cancellation. NUMMI worked out well for GM; I wonder if this will work out well for Honda....
  • RICHARD @mebgardner I have no issues with the way the car is configured. No offensive nannies.
  • RICHARD @el_scotto above
  • RICHARD @SPPP. It's the perfect use case. Most of my wife's driving is short trips around town. The car will get better MPG in that environment than interstate cruising.
  • RICHARD The longest interstate trip I have been on so far is about 45 minutes. We live in Tennessee so that included significant elevation changes and travel at 75 mph. Next weekend, we will take a 3-hour trip for a wedding. I would not hesitate to drive long distances in this car. It is much more comfortable, quiet, composed than my wife's previous Ford Fusion Titanium while matching that car's performance. We drove from TN to Santa Fe, NM in the Fusion earlier this summer and that car became uncomfortable and tiring after about 3 hours behind the wheel.