What's Wrong With This Picture: Mazda's Model S Edition

Edward Niedermeyer
by Edward Niedermeyer

Mazda’s new Takeri concept, set to debut at the Tokyo Auto Show, likely signals the future look of the struggling Mazda6 sedan, as the brand reinvents itself as the “Japanese Afla-Romeo.” And a good look it is too, managing the all-important tension between expressiveness and subtlety that Mazda has often missed in its designs. But more than an Alfa, this concept reminds me of another brand’s most prominent design, namely Tesla’s Model S. And though that comparison purely stylistic (and possibly a bit of a stretch), Takeri does represent Mazda’s latest step towards an increasing emphasis on green technology. The company’s press release notes that the Takeri Concept

features the i-stop idling stop system and Mazda’s first regenerative braking system. The regenerative braking system efficiently converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle’s electric equipment, thereby reducing load on the engine and saving fuel. Thanks to these electric devices, the Mazda TAKERI achieves excellent fuel economy.

The regenerative braking system represents Step Two of Mazda’s Building Block Strategy. After renewing existing technologies, such as engines and bodies, Step One of the Building Block Strategy is idling stop technology (i-stop), Step Two is regenerative braking technology, and Step Three is electric drive technology (hybrid, etc.).

Edward Niedermeyer
Edward Niedermeyer

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  • GarbageMotorsCo. GarbageMotorsCo. on Nov 01, 2011

    That looks really, really, really good

  • Dragonphire Dragonphire on Nov 01, 2011

    I absolutely love this. I am a Mazda fan (not a fanboy). This look for the 6 and the 3. Now keep the driving dynamics and bring the fuel efficiency up to futures standards of about 36mg highway combine that with more standard features and a 10 percent lower price and boom...instant success.

  • Redapple2 Do Hybrids and be done with it.
  • Redapple2 Panamera = road porn.
  • Akear What an absurd strategy. They are basically giving up after all these years. When a company drinks the EV hemlock failure is just around the corner.
  • Graham The answer to a question that shouldn't have been asked LOL
  • Bill Wade I live in AZ. I don't think you'd find very many LEOs that would pay the slightest attention to kids on e-bikes.