SHO Me The Differentiation!

by Edward Niedermeyer

Published: April 20th, 2011

Ford fans, rejoice! The Blue Oval Brand has been promising to do more to differentiate its “all go, no SHO” 365 HP Taurus SHO since the fall of 2009 (shortly after it debuted). After all, why drop nearly $40 large on a Ford if nobody realizes that it’s the high-po Ecoboosted version? Sure enough, Ford has updated the regular Taurus for the 2013 model-year, and its gone and visually differentiated the SHO while it was at it. But though the SHO now looks different from the standard car, can you actually tell which is which? (Hint: it’s the Kia-looking one) It’s one thing to simply differentiate the SHO… but does a mesh grille and some black trim justify the SHO’s high price or represent its potent power? Q-ships are cool, but they don’t have a great sales record.

#3WTP #Design #Enthusiasm #SHO #Stealth

Edward Niedermeyer

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2 of 37 comments

Ajla on Apr 20, 2011

Sporting up the exterior is all well and good, but could Ford maybe also fix the lame exhaust and get rid of some sound insulation material? And throw some slicer wheels on it!

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Armadamaster on Apr 26, 2011

Following their redesign schedule for the D3 sedans since 2005, shouldn't 2013 be time for a total redesign?

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