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By
Sajeev Mehta on June 14, 2016

In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art. —Josef Albers, Interaction of Color
This is my favorite quote from the most intriguing textbook during my year at the College for Creative Studies. As an administrator of the Brown Car Appreciation Society, I’ve embraced this quote at every poorly chosen “brown” car that’s too close to yellow, red, gray, and green for most eyeballs.
So, when an Australian market research firm’s anti-smoking initiative found Pantone 448 C — a “drab dark brown” called Opaque Couché — the most off-putting color to cigarette smokers, it was no surprise the news eventually trickled down to my corner of the Interweb. Read More >
By
Sajeev Mehta on June 7, 2016

Jeremy writes:
I’d love to know your thoughts on the proliferation of plastic cladding on pretty much every CUV/SUV on sale today. I’ve noticed that pretty much everyone does it now – Toyota, Mazda, Ford, Jeep, BMW, Mercedes, Land Rover, the list goes on.
Read More >
By
Sajeev Mehta on June 1, 2016

Joe writes:
Can you explain black plastic on cars? I saw an Audi Q7 with black plastic all over the bottom, but then a Q5 doesn’t have it. Sometimes the plastic isn’t black but color coded like an Eddie Bauer Ford or something else.
Read More >
By
Sajeev Mehta on April 7, 2016

TTAC commentator Windy writes:
Sajeev,
I just started the once-every-few-years process of shopping for a new car. When I ordered my Mini 12 years ago, I was able to pick from a vast selection of colors and options. Since then, automakers have dwindled down and constrained their available colors. I’ve played the configurator game with many marques, and the choices in color were frankly dismal for most cars.
Read More >
By
Sajeev Mehta on April 5, 2016

Jeff writes:
Sajeev:
I have a question that I don’t believe you have answered before in your talking about design features, and that is the weird obsession car makers have with exhaust outlets.
Read More >
By
Sajeev Mehta on January 20, 2016

One of my CCS Design professors had a saying: it’s all about Proportion, Proportion, Proportion. Just typing that makes me cringe. Perhaps it’s a popular phrase for car design wonks, or a riff from the restaurant business.
However, the theory is valid: Imagine if the Pontiac Aztek was proportioned a la Range Rover Evoque. It’s a fair notion. If that were the case, the Aztek may not have been bound for every “Top 100 Ugliest Cars” list since 2000.
Proving the theory is this 1988 Jaguar XJS. It’s a beautiful grand touring coupe because the proportions are right. Read More >
By
Sajeev Mehta on January 1, 2016

Today, TTAC’s editors present their annual round-ups for 2015. Sajeev brings you his winners and losers in the highly subjective field of design. Read More >
By
Sajeev Mehta on December 11, 2015

Lowell writes:
Sajeev,
I thought you might know: What’s up with so many recent cars incorporating an oversized, black plastic, gaping maw in place of what’s been normal-sized grilles on cars? Lexus comes to mind first, with a visage that any Predator could love. But also, Hyundai Veloster, the revamped Yaris, various Audis, and so forth.
Is this related to some Euro pedestrian law, compliance with which mandates some high percentage of very breakable plastic up front? Darned hard to explain otherwise. At least for me. So I thought I’d ask.
Read More >
By
Sajeev Mehta on September 23, 2015

Seth writes:
Hey Sajeev,
I’ve always had an aversion to dashboards where the main gauges are in the center of the car (Mini, Yaris, etc.). I can see why an automaker would do it if they sell internationally. Once, back when I used to listen to the Autoblog podcast, one of the hosts said that having the gauges in the center made them faster and easier to read. No way! That just can’t be so. I think I stopped listening to the podcast right then and there.
Would you care to comment?
Read More >
By
Brendan McAleer on August 5, 2015

Sajeev’s hot take on the Lego F40? Unclean! Abomination! We don’t need no studs in our Italian stallions. The blocky limitations of Lego have bricked Pininfarina’s flow, making a supermodel’s curves about as sexy as Samus Aran in her NES bikini.
I just finished putting together this thing and I disagree entirely. Judged as an accurate representation of the breed? Who cares? Here, the medium is the message. Read More >
By
Sajeev Mehta on August 5, 2015

I suspect there’s more than a handful of Transportation Design students finding employment in the toy business and I know my fellow design classmates at CCS collected diecast model cars. They’re inspirational, personally helping me render light/shadow reflections on the vellum.
Visits to (Pasteiner’s) Auto Zone happened regularly, sometimes with the same higher regard than local religious institutions. So spare me, oh mighty autoblogosphere, from the manufactured excitement of Lego’s F40 kit.
I reckon it’s a designer’s 8-bit nightmare. Read More >
By
Sajeev Mehta on May 28, 2015

Bob writes:
Hi Sajeev. I’m annoyed by styling that makes the trim height look wrong. Most cars today look like the front is sagging or the rear is too high. The stylists even slant side creases and trim strips down toward the front (Man, I hate that. – SM) to create this look even though a close look at the rocker panel shows that the car is level.
Why are they doing it? Does the public really like it?
Sajeev answers:
The delicate balance of physical + visual trim height adjustment is standard practice, proving itself over decades for both aerodynamic and stylistic enhancement. The problem? Jumping the shark. Read More >
By
Sajeev Mehta on April 9, 2015

While designing top-dollar luxury cars was a rare success during my year at CCS, it’s gotta be tough to get these into production. Consider competition from lower-rung manufacturers, namely those parent companies owning the likes of Rolls Royce. How much shared engineering is forced upon them? What financial (beancounting) and legal (pedestrian safety, carbon emission) design constraints are forced upon the uber-luxury Transportation Designer?
Design directives get muddy in any vehicle, yet weak design is intolerable at a $354,000 price tag. Read More >
By
Sajeev Mehta on February 12, 2015

This just happened. (photo courtesy: Ram)
Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.
It cannot get any worse than what’s being introduced in Chicago this week.
Read More >
By
Sajeev Mehta on January 30, 2015

A Fashionable Savior for the Budget Minded?
Rio is full of beauty: beaches, gorgeous people on said beaches, delicious caipirinhas served beachside and…wait for it…a healthy alternative to DLO FAIL.
Yes, a way out from the infestation of black plastic cheater panels: triangles of FAIL that plague Car Design from the cheapest subcompact to the most flagship-iest Cadillac. Read More >
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