QOTD: What New Vehicle Would You Picture Yourself In?

Jason R. Sakurai
by Jason R. Sakurai

Jan, Toyota’s innocuous ad spokesperson, poses our question of the day (QOTD) to picture yourself in a new Toyota. We’re asking, what new vehicle of any make would you picture yourself in? Assuming, of course, dealers still exist.

We cover dozens of brands from around the world and many hundreds of vehicles. Which would you consider buying? Are you in the market now, or will you be at any time this year?

There is no shortage of trucks and SUVs given their popularity and utility. There are also fewer subcompacts and sedans, and as we’ve noted, powertrain options have narrowed. Unless you’ve not been in the market for a new car in some time, this shouldn’t come as a surprise. Reducing the number of variations makes it easier and more profitable to manufacture any vehicle. Compare that to Coca-Cola thinning out the number of brands and flavors they offer, and you begin to see it’s not only automakers who have reduced your choices.

Some versions disappear almost overnight. Honda dropped the Civic Coupe last year, without fanfare or much advance warning. With Coupe sales diving from 16 to six percent, and the Hatchback growing 24 percent, it was evident which model would be sticking around. U.S. automakers have largely abandoned sedans, while overseas they’ve said ‘not so fast’, and just renamed theirs as gran coupes.

Our QOTD is based on what you like as much as it is what you can afford. Kelley Blue Book reported that the average price for a vehicle in 2020 was $37,876, up $975 from 2019. In January 2021, KBB said the average was $40,857, more than five percent higher than last year. We see which way this is going, and we definitely feel the pain too. At this rate, when car lots are full of electric vehicles, what do you think the last cars or trucks with internal combustion engines will cost?

[Images: Toyota, Lexus, Mini, Honda]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Dantes_inferno Dantes_inferno on Apr 05, 2021

    >QOTD: What New Vehicle Would You Picture Yourself in? A: Jan. Next question?

  • Stuki Stuki on Apr 05, 2021

    GR Yaris in Europe. Honda Passport or 440i 'vert for sensible cars in the US. For a big, capital C Commitment; in money and time and fiddling and maintenance and everything else: An Earth Cruiser. The Alpina B7 is probably the "best" car in the US, though..... As long as someone else maintains it, at least. And I suppose the Roma is the most gorgeous and glorious, even if it is short a Honda's worth of cylinders. But in both cases, considering how good even less exotic cars are by now: Man, you must either care an awful lot, or absolutely not at all.

  • The Oracle Going to see a lot of corporations migrating out of Delaware as the state of incorporation. Musk sets trends, he doesn’t follow them.
  • Foo Eh. Net present value is in the red, once you add in rapidly rising insurance, late by months basic repairs-and-no availability, battery replacement, future hazmat recycling fees, and even faster depreciation. Wait until litigants win for "too heavy" in accidents... The math is brutal but if you value virtue signalling, some will pay anything.
  • Lynchenstein @EBFlex - All ICEs are zero-emission until you start them up. Except my mom's old 95 Accord, that used to emit oil onto the ground quite a lot.
  • Charles The UAW makes me the opposite of patriotic
  • El scotto Wranglers are like good work boots, you can't make them any better. Rugged four wheel drive vehicles which ironically make great urban vehicles. Wagoneers were like handbags desired by affluent women. They've gone out of vogue. I can a Belgian company selling Jeep and Ram Trucks to a Chinese company.