By on March 5, 2020

genesis motors

Lexus has the spindle grille, BMW has kidneys, and Genesis now has twin horizontal streaks as its signature styling cue. Front and back and even on the sides, illuminated parallel lines are the next-generation G80 sedan’s defining design flourish.

Revealed late Wednesday on Instagram (a coronavirus-free but still virulent venue), the upcoming midsize sedan looks to its larger siblings for inspiration.

Donning the oversized five-sided grille of the G90 sedan and GV80 crossover, the second-generation G80 will be easy to spot at night. Like its GV80 platform mate, the new sedan adopts twin LED light bars bisecting the headlamp array, continuing rearward onto the front fenders. Tail lamps adopt a similar motif.

Viewed from the side, the G80’s fastback profile calls to mind the Audi A7, while flowing lines and a taut rear end top off an elegant and reasonably athletic-looking package. Inside, ash wood trim abounds, and the dash comes topped with a 14.5-inch touchscreen.

As Genesis still plans on a traditional reveal in the near future, details remain scarce. It’s assumed the model will carry the same 2.5- and 3.5-liter turbocharged engines as its GV80 cousin. Resident design critic Corey feels the model’s 20-inch wheels look dated and inappropriate for the vehicle, and I’m inclined to agree. Perhaps there’ll be a more elegant pattern on offer.

The pending debut of the new G80 comes as the fledgling Genesis brand prepares to grow both its volume and status with a long-awaited midsize crossover, and there’s a smaller one on the way, too. With its once-confused dealer strategy now ironed out, Genesis is on the march. U.S. volume, while still low by mainstream standards, rose to new heights in 2019 following the introduction of the compact G70 sedan. Sales over the first two months of 2020 are up 8.5 percent, and this summer’s release of the 2021 GV80 will only help the trend.

The 2021 G80 arrives later this year.

[Images: Genesis Motors]

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22 Comments on “2021 Genesis G80: Going Streakin’...”


  • avatar
    ajla

    Looks okay, but the standard turbo-4 is disappointing and costs the G80 a USP. Hyundai sells a boatload of standard V6 CUVs so I see no reason they couldn’t make it work on their lower volume premium car.

    The 375hp V6T is fine for a mid-level offering, but I do think Genesis needs a 420+hp prestige powertrain for the *80 and *90 models. Whether it be an EV, PHEV, or ICE. Even low volume makes like Volvo and Jaguar pull that off.

    • 0 avatar
      sportyaccordy

      The class benchmarks- E-Class and 5 series- can go as high as $75K with turbo 4 bangers. The only way to get an E-Class with a V8 is to pay at least $108K for an E63 AMG. These are not the Quad 4s out of your uncle’s Achieva SCX- these engines are fine for this class and their intended market. Same with the V6TTs.

      And I’m not sure why you’re citing Volvo as a success story; their 2.0Ts are overworked and suboptimal for this segment, which is not the case for MB/BMW. I’d wager Hyundai worked hard to make sure the refinement of these new engines was up to par.

      • 0 avatar
        ajla

        The base 3.8L was also fine for the segment and offered something you couldn’t get at Mercedes or BMW.
        The Genesis brand doesn’t have the reputation to go toe-to-toe with the Germans so I think it needs USPs.

        I literally own a car using the current H/K V6TT and it’s fine up to ~$50K but it is not a high-tier option and it isn’t as good as what BMW offers.

        If Genesis want to be the value play forever then they are on a good path, but if they want to be more then they need to start reaching a bit.

        • 0 avatar
          Blackcloud_9

          @ajla, What a USP?

        • 0 avatar
          sportyaccordy

          The market doesn’t care about cylinder count, and Genesis will never be able to compete with the Germans head to head. People would rather have a 4 cylinder E Class than a V8 G90 for the same money, for no other reason than the three pointed star on the hood. The only USP that drives sales in this market is brand. Everything else is a discount play by default

          • 0 avatar
            ajla

            If buyers only care about brand prestige and Genesis has no prestige and they can’t gain any through better product offerings because people only want the German badge then why does this brand even exist?

    • 0 avatar
      bd2

      The 2.5T allows for a lower price-of-entry and it’s an engine well suited for other markets where fuel costs are significantly higher.

  • avatar
    MorrisGray

    My choice preference would be with the naturally aspirated 3.8L v6 still.

  • avatar
    cprescott

    Cadihack builds tacky and awkwardly styled dumpy vehicles. And somehow Genesis can build something that is svelte. It looks like an Audi. Thankfully it shows that no one copies a Cadihack. That should worry Cadihack.

    • 0 avatar
      redapple

      The problem with Caddy is that they are still using the Arts & Science design theme. It wasnt that good (to my eyes) when it was new. Now, 20 years on, it flat out sux.

      I hate it.

      H K are last on my list to buy(due to poor resale, poor driving dynamics and interiors that age rapidly) but are VERY GOOD LOOKING compared in general to GM fare.

      • 0 avatar
        Whatnext

        Yep, it is time for them to move on. This G80 looks like what a Cadillac today should be.

      • 0 avatar
        bd2

        Uhh, the G70 is considered to have better overall driving dynamics than the 3 Series and H/K each have a higher aggregate road test score than than Lexus (Consumer Reports).

        You’re like a decade and a half behind the times.

  • avatar
    phreshone

    Like it, except the size of the grille needs to be reduced by 40%…

    And lose the donk-wheels

  • avatar
    R Henry

    I understand why the “streak” was added. While the car is well-proportioned and generally easy on the eyes, without the streak, it would be too anonymous. As to whether or not I actually like the streak…I will need to see one on the road before making that judgement.

  • avatar

    Outside the G90, Genesis continues to do when design fails. These could easily be from a Mustang circa 2004.

  • avatar
    JimZ

    all the streaks in the world can’t offset those hideous grilles. Who thinks that looks good?

  • avatar
    Zoomers_StandingOnGenius_Shoulders

    I dig it…but yes, we’ve seen it before. Heck, even Nissan(Infiniti) took a stab at it years ago.

  • avatar
    MKizzy

    Pretty sharp car overall and it good to see someone still believe in ICE luxury sedans. The fender light streaks are especially interesting but so will be the repair estimates for parking lot dings.

  • avatar

    It looks streaking good. More streaks please. Moar.

  • avatar

    Genesis reminds me of Cadillac 5 years ago. Every car they come out with is a stunner. Genesis has surpassed both Cadillac and Acura and now has its chance to fight the Germans.

  • avatar
    Blackcloud_9

    I think it looks great. Very stylish and smooth. Yea, the wheels are a bit stupid on second glance but that can be easily fixed before the cars go on sale. However the car is going to suffer from the same problems all of these designs have with the long, swoopy roof lines. A letterbox trunk opening and compromised rear-seat headroom. I have the same problem with my LaCrosse. The trunk itself is huge but if anything is over 18″ tall, there’s a good chance it won’t fit. It’s one of the few things I would change about my car – I would make it a hatchback.

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