By on February 25, 2019

As though we needed more proof that Hyundai Motor Group’s luxury arm has the Germans in its crosshairs, Genesis has placed an extended-wheelbase version of the G90 on the Asian market. Called the “Limousine Prestige,” the South Korean marque’s new model is a clear attempt to move in on Maybach’s territory.

While most agree that Genesis has done a rather good job of delivering legitimate lavishness at bargain prices, the addition of a limo will undoubtedly force it be held to a higher standard. Thankfully, this seems like the right car for the job. Whereas the G70 is focused on delighting the driver, the brand’s larger sedans sacrifice sportiness to make more room for comfort — a fair trade, especially considering it used to be the go-to formula for all reputable luxury vehicles before low-profile tires became the norm.  (Read More…)

By on December 13, 2018

2018 Lexus LS 500h

Three large and luxurious sedans compete for around $70,000 of your hard-earned and imaginary Internet dollars. Surely this is a segment where compromise will not be a concern, right?

Nope.

(Read More…)

By on November 27, 2018

Image: Genesis Motors

Representing a good value among the premium full-size sedan set, the Genesis G90 remains thin on the ground — and not just because of America’s fondness for crossovers and SUVs. As it begins its roll-out of standalone Genesis stores, the fledgling brand planned to kick off the new dealer strategy by fielding only 2019 model-year vehicles. That meant a sell-down of existing stock throughout the summer and fall.

For the 2020 model year, the second model launched by Hyundai’s luxury division, the G90, undergoes a significant refresh, though the marque’s future hinges on a trio of yet-to-be-seen crossovers. (Read More…)

By on November 27, 2017

2018 Genesis G80 - Image: Genesis Motors

You would think you’d be happy when a peer succeeds and goes on to greater things, but the reality is often a little grimier and less magnanimous. Genesis has been a sore subject around Hyundai Motor Company ever since the automaker spun it off into its own brand. However, this has less to do with its role as an elite nameplate and more about how to manage it as part of the greater whole.

Earlier this month, dealers expressed their dismay by walking out of a meeting with Hyundai Motor America’s executives — which included CEO Kenny Lee and COO Brian Smith. The incident didn’t last particularly long and the conference eventually got back on track, but it proves there’s unresolved issues as to how the Genesis brand should be handled. (Read More…)

By on October 3, 2017

Genesis Boutique Downtown Toronto Canada - Image: Hyundai CanadaHyundai’s Genesis Motors offshoot intends to finalize its transition into an entirely separate U.S. dealer network within the next three years.

The process of building an undetermined number of distinct Genesis outlets has not yet begun, but it’s clear the brand is well aware of the limitations with which it’s currently operating.

“The reality is, many, many luxury customers tell us they love our products, they’re amazing, but I’m not going into a Hyundai store to buy it,” U.S. Genesis boss Erwin Raphael tells Automotive News.

No kidding. (Read More…)

By on August 8, 2017

Round Rock Genesis dealer - Image: Genesis Motors

“We do in fact have to expedite our process of separating our brands.”
– Genesis Motors General Manager Erwin Raphael

From the start, Hyundai Motor America’s plans to launch its upmarket Genesis brand inside Hyundai showrooms was easy to question. Do consumers want the link between a $68,100 Genesis G90 and a $14,745 Hyundai Accent to be so obvious?

Of course not. But affording Genesis a mere corner of certain Hyundai showrooms wasn’t the only problem — Genesis general manager Erwin Raphael also had issues early on with the number of Hyundai dealers signed up to sell the Genesis brand.

“We may see that (350) figure go down,” Raphael said in November 2016, only a few months after the brand began selling cars in America. “I think it is too high.”

Fast forward to August 2017 and Hyundai’s plan to eventually separate the Genesis brand with standalone showrooms, perhaps in 2020, is about to be pulled way forward. “For this brand to really survive and thrive,” Raphael tells Automotive News, “and for us to develop the culture within ourselves and within our dealer network to support and take care of these customers, we do in fact have to expedite our process of separating our brands.”

So what happens to all of those Hyundai dealers who recently spent thousands renovating showrooms to include Genesis studios? (Read More…)

By on June 8, 2017

2017 Genesis G90 - Image: Genesis Motors

Genesis Motors is soon to complete its first year on the U.S. market.

Through the first ten months of its run as Hyundai’s luxury spin-off, 15,254 copies of the Genesis G80 and Genesis G90 have been sold. That’s 15,254 buyers who all moved over from other auto brands. There was no other way — no repeat business, no C-Class to E-Class to S-Class-style chain reaction.

More of those buyers moved over from the Hyundai brand than anywhere else. That makes sense. The Genesis G80 is essentially a second-generation Hyundai Genesis sedan. The Genesis G90 is a second-generation replacement for the Hyundai Equus. Hyundai buyers are trading in and trading up.

But when it comes to earning conquests from luxury rivals, Genesis Motors does so most often at the expense of Genesis’ forerunner, the last brand to do what Genesis wants to do. (Read More…)

By on September 6, 2016

2017 Genesis G90, Image: © 2016 Steph Willems/The Truth About Cars

As it tries to carve out a foothold in the premium field, Genesis has priced its full-size G90 luxury sedan in an intermediate zone between its established German competition and new American range-toppers.

The G90 comes laden with standard features, so the price range of the four available configurations isn’t wide. With a starting price of $69,050 (including freight) for a rear-wheel-drive twin-turbo V6 model, the son-of-Hyundai hopes its flag bearer has enough value to get noticed. (Read More…)

By on August 18, 2016

2017 Genesis G90, Image: © 2016 Steph Willems/The Truth About Cars

A paranoid person, or maybe just a very cynical one, might have suspected the man of being a covert OEM plant.

“Is that a Bentley?” asked a well-to-do looking gentleman outside our Kelowna, British Columbia hotel, where a line of Genesis G90s rested after our drive up from Vancouver. Had they been within earshot, the automaker’s PR reps might have broken out into guarded, nervous smiles. (Read More…)

By on May 16, 2016

2017 Genesis G90 Front (Release)

Hyundai Motor Company wants its flagship Genesis brand to ooze luxury, and it just added another top industry talent to its dream team to make sure that happens.

The South Korean automaker now has the expertise of former Bentley exterior designer Sangyup Lee, who just jumped ship from the British luxury automaker, Reuters reports.

Lee will serve as vice-president in charge of Hyundai and Genesis design, joining Bentley alumnus Luc Donckerwolke, Hyundai Motor’s new Prestige Design Division head. (Read More…)

By on May 10, 2016

2017 Genesis G90 Rear (Release)

 

The newest luxury marque is already pursuing an electrification strategy to compete with the Germans.

Genesis, the upstart luxury division of Hyundai, rolls out its first vehicles this year, and plug-in hybrid models will soon follow, reports Automotive News.

The effort is all about battling competitors BMW, Mercedes-Benz and Porsche on their own turf. Those luxury automakers are planning to increase their hybrid offerings in a market seen as more receptive to plug-ins. (Read More…)

By on November 10, 2015

G90 Rendering (1)

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

(Read More…)

By on November 4, 2015

VC Euisun Chung_Genesis Brand

Hyundai officially announced late Tuesday night the launch of the Genesis luxury sub-brand and outlined what’s to come from the new marque.

The announcement comes after the possible launch was reported by Reuters on Tuesday.

According to Hyundai, the new brand will eventually sell six distinct models, starting with the Hyundai Genesis sedan and Equus which will be renamed Genesis G80 and G90, respectively, going into the 2017 model year. Those models will debut in Korea in December and in North America next spring, reported Automotive News.

(Read More…)

Recent Comments

  • Vulpine: And yet again, I forgot to click the ‘Notify me’ button for follow-up comments.
  • Vulpine: A.) Need to fix the TV station. It’s WRCB, not WRBC. B.) Gunbarrel Road is anything but...
  • 285exp: Sure they want Teslas, just not at a price at which Tesla can make money.
  • ajla: “And yet EV sales have remained borderline superfluous and could be laughed off, were they not steadily...
  • ScarecrowRepair: Then the car’s mileage should be counted as more than just fuel. Tires, oil, those count. The...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States