Genesis Announces Pricing for Electrified 2023 G80

Genesis made a name for itself with value-forward vehicles that bring enough tech, luxury, and performance to beat rivals from Europe and North America. Once part of Hyundai, the automaker has begun electrifying its lineup, so we’re starting to see that brand-building power with a wave of new cars and SUVs. Genesis just announced pricing for its latest EV, the 2023 Electrified G80, which will start at $80,290 after a $1,095 freight and destination charge.

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Is a Second Genesis EV on the Way?

Genesis sure is getting a lot of headlines lately. That wasn’t always the case.

Yesterday, we told you of spy photos showing a compact hatchback/crossover vehicle that’s destined to become the fledgling premium brand’s new electric vehicle. What name it will bear, and what type of performance and range it can offer, is unknown, but Genesis will most definitely benefit from Hyundai’s new e-GMP dedicated EV architecture and its fast-charging 800-volt electrical system.

Then another electric Genesis appeared, this one looking quite familiar.

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Pandemic Spells a Late Entry for Genesis' First SUV

Already in the unenviable position of having gone its entire life without the presence of a utility vehicle, the now-adolescent Genesis brand has one last hurdle to clear before it can join the rest of its peers.

That hurdle is a delay caused by the spring coronavirus shutdown — meaning that the long-awaited GV80 SUV and its revamped sedan platform mate, the G80, won’t make it to market this summer, as initially planned.

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2021 Genesis G80: What a Premium Sedan Should Be?

Gazing at the next-generation Genesis G80, it’s not hard to believe that the fledgling brand’s design boss once penned the lines of Bentley models.

All-new for 2021, Genesis’ midsize sedan aims to lure premium shoppers out of their German machines and into a Korean conveyance. The brand obviously doesn’t see this as a step down. Far from it.

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2021 Genesis G80: Going Streakin'

Lexus has the spindle grille, BMW has kidneys, and Genesis now has twin horizontal streaks as its signature styling cue. Front and back and even on the sides, illuminated parallel lines are the next-generation G80 sedan’s defining design flourish.

Revealed late Wednesday on Instagram (a coronavirus-free but still virulent venue), the upcoming midsize sedan looks to its larger siblings for inspiration.

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Eight Is *More* Than Enough for Genesis, Apparently

We’re talking cylinders here, not model count. Genesis could certainly make use of more than three models — the fledgling brand’s two planned crossovers can’t come soon enough.

But back to engines. Currently, the Genesis lineup offers a 5.0-liter V8 option in both the G80 midsize and G90 full-size sedans, with a twin-turbo 3.3-liter serving as the models’ entry-level mill. However, Genesis now claims the Tau V8’s days are numbered.

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2018 Genesis G80 AWD Review - Benchmarking the Big Boys, on a Budget

Numerous proverbs and quotes, variously attributed to Colton, Wilde, Marcus Aurelius, and others, can be distilled into the familiar “imitation is the sincerest form of flattery.” The line has been cited by college plagiarists for ages.

Industry uses a better euphemism – benchmarking. Evaluating the competition to offer an alternative that’s remarkably similar to existing products, but with enough differentiation to compel converts, is the essence of product development, no matter what the widget might be.

It’s only natural that when Hyundai decided to build a midsize luxury sedan for its Genesis luxury sub-brand, it looked closely at the two German models that have consistently led this market. Whether buyers see the 2018 Genesis G80 as a legitimate contender is up for debate, as the biggest divergence from the standard – at least on the surface – is the price.

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Genesis Motors U.S. Dealer Network Will Be Separate From Hyundai by 2020

Hyundai’s Genesis Motors offshoot intends to finalize its transition into an entirely separate U.S. dealer network within the next three years.

The process of building an undetermined number of distinct Genesis outlets has not yet begun, but it’s clear the brand is well aware of the limitations with which it’s currently operating.

“The reality is, many, many luxury customers tell us they love our products, they’re amazing, but I’m not going into a Hyundai store to buy it,” U.S. Genesis boss Erwin Raphael tells Automotive News.

No kidding.

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New Plan: Hyundai Motor America Wants Separate Genesis Showrooms ASAP

“We do in fact have to expedite our process of separating our brands.”
– Genesis Motors General Manager Erwin Raphael

From the start, Hyundai Motor America’s plans to launch its upmarket Genesis brand inside Hyundai showrooms was easy to question. Do consumers want the link between a $68,100 Genesis G90 and a $14,745 Hyundai Accent to be so obvious?

Of course not. But affording Genesis a mere corner of certain Hyundai showrooms wasn’t the only problem — Genesis general manager Erwin Raphael also had issues early on with the number of Hyundai dealers signed up to sell the Genesis brand.

“We may see that (350) figure go down,” Raphael said in November 2016, only a few months after the brand began selling cars in America. “I think it is too high.”

Fast forward to August 2017 and Hyundai’s plan to eventually separate the Genesis brand with standalone showrooms, perhaps in 2020, is about to be pulled way forward. “For this brand to really survive and thrive,” Raphael tells Automotive News, “and for us to develop the culture within ourselves and within our dealer network to support and take care of these customers, we do in fact have to expedite our process of separating our brands.”

So what happens to all of those Hyundai dealers who recently spent thousands renovating showrooms to include Genesis studios?

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With No Immediate Plans For Genesis, Hyundai UK Drops Genesis, Awaits Genesis Of Genesis

“The Genesis was never built for the European market,” Hyundai UK director Tony Whitehorn says. “It was conceived for the Korean and American markets.”

And now, with the second-generation Hyundai Genesis sedan languishing in the United Kingdom while Hyundai launches the Genesis brand in North America, the Hyundai Genesis Americans now know as the Genesis G80 has been discontinued as in the UK.

Still follow?

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Where Is Hyundai's Genesis Brand Getting Its Buyers From? Genesis' Spiritual Predecessor

Genesis Motors is soon to complete its first year on the U.S. market.

Through the first ten months of its run as Hyundai’s luxury spin-off, 15,254 copies of the Genesis G80 and Genesis G90 have been sold. That’s 15,254 buyers who all moved over from other auto brands. There was no other way — no repeat business, no C-Class to E-Class to S-Class-style chain reaction.

More of those buyers moved over from the Hyundai brand than anywhere else. That makes sense. The Genesis G80 is essentially a second-generation Hyundai Genesis sedan. The Genesis G90 is a second-generation replacement for the Hyundai Equus. Hyundai buyers are trading in and trading up.

But when it comes to earning conquests from luxury rivals, Genesis Motors does so most often at the expense of Genesis’ forerunner, the last brand to do what Genesis wants to do.

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Genesis Production Bound for Alabama: Report

The newest premium automaker on the block could cozy up to its downmarket parent company in Alabama.

Fledgling Korean luxury brand Genesis is expected to bring production of two models to the U.S. in three years, WardsAuto reports, likely setting up shop at Hyundai’s existing Montgomery plant.

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Genesis Scores Big, Hires Bentley's Exterior Designer

Hyundai Motor Company wants its flagship Genesis brand to ooze luxury, and it just added another top industry talent to its dream team to make sure that happens.

The South Korean automaker now has the expertise of former Bentley exterior designer Sangyup Lee, who just jumped ship from the British luxury automaker, Reuters reports.

Lee will serve as vice-president in charge of Hyundai and Genesis design, joining Bentley alumnus Luc Donckerwolke, Hyundai Motor’s new Prestige Design Division head.

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Genesis Will Offer Plug-ins ASAP, Hyundai CEO Says

The newest luxury marque is already pursuing an electrification strategy to compete with the Germans.

Genesis, the upstart luxury division of Hyundai, rolls out its first vehicles this year, and plug-in hybrid models will soon follow, reports Automotive News.

The effort is all about battling competitors BMW, Mercedes-Benz and Porsche on their own turf. Those luxury automakers are planning to increase their hybrid offerings in a market seen as more receptive to plug-ins.

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NYIAS: Genesis Hybrid Sports Sedan Concept - To New Beginnings

Genesis is on path to preview its design language going forward with the reveal of the Hybrid Sports Sedan New York Concept. The styling is synonymous with the Vision G concept, while the powertrain and interior receive further enhancements.

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  • Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
  • SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
  • Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
  • Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?
  • Steve Biro Not only do I not want this technology in any vehicle that I own, I will not have it. As in I will never buy it or, if forced by circumstances to accept its presence, I will find a way to disarm it.