Genesis made a name for itself with value-forward vehicles that bring enough tech, luxury, and performance to beat rivals from Europe and North America. Once part of Hyundai, the automaker has begun electrifying its lineup, so we’re starting to see that brand-building power with a wave of new cars and SUVs. Genesis just announced pricing for its latest EV, the 2023 Electrified G80, which will start at $80,290 after a $1,095 freight and destination charge.
Genesis sure is getting a lot of headlines lately. That wasn’t always the case.
Yesterday, we told you of spy photos showing a compact hatchback/crossover vehicle that’s destined to become the fledgling premium brand’s new electric vehicle. What name it will bear, and what type of performance and range it can offer, is unknown, but Genesis will most definitely benefit from Hyundai’s new e-GMP dedicated EV architecture and its fast-charging 800-volt electrical system.
Then another electric Genesis appeared, this one looking quite familiar.
Already in the unenviable position of having gone its entire life without the presence of a utility vehicle, the now-adolescent Genesis brand has one last hurdle to clear before it can join the rest of its peers.
That hurdle is a delay caused by the spring coronavirus shutdown — meaning that the long-awaited GV80 SUV and its revamped sedan platform mate, the G80, won’t make it to market this summer, as initially planned.
Gazing at the next-generation Genesis G80, it’s not hard to believe that the fledgling brand’s design boss once penned the lines of Bentley models.
All-new for 2021, Genesis’ midsize sedan aims to lure premium shoppers out of their German machines and into a Korean conveyance. The brand obviously doesn’t see this as a step down. Far from it.
Lexus has the spindle grille, BMW has kidneys, and Genesis now has twin horizontal streaks as its signature styling cue. Front and back and even on the sides, illuminated parallel lines are the next-generation G80 sedan’s defining design flourish.
Revealed late Wednesday on Instagram (a coronavirus-free but still virulent venue), the upcoming midsize sedan looks to its larger siblings for inspiration.
Have we mentioned that Genesis needs a crossover? Surely we have, again and again. It’s still true, and the fledgling brand is well aware of it.
While parent Hyundai has managed to climb back from a recent sales slump with the addition of new product, its three-model premium brand faces a harder task: growing sales while simultaneously adopting a new dealer strategy and selling just passenger cars. With this burden on its shoulders, getting back to where it was two years ago — a year after its inception — is a victory… for now.
We’re talking cylinders here, not model count. Genesis could certainly make use of more than three models — the fledgling brand’s two planned crossovers can’t come soon enough.
But back to engines. Currently, the Genesis lineup offers a 5.0-liter V8 option in both the G80 midsize and G90 full-size sedans, with a twin-turbo 3.3-liter serving as the models’ entry-level mill. However, Genesis now claims the Tau V8’s days are numbered.
Genesis Still Two Years Away From Adding Much-needed Utility Vehicles to Lineup, Essentia Under Consideration
Despite producing comprehensively equipped and comfortable sedans with a nearly unbeatable price and warranty, Genesis Motors is in trouble. Sedans aren’t selling like they used to and the company doesn’t have anything else to offer customers right now. Its first utility model, the GV80, won’t appear on dealer lots until 2020. But, upon its arrival, the mid-sized crossover will still have to contend with brand snobbery.
The GV80 will be going toe-to-toe with everything from the Infiniti QX60 and Lincoln MKX to the BMW X5 and Mercedes-Benz GLE. Genesis will need to do everything in its power to ensure the model stands out and brings everything to the table it can without going over budget. It will also need some company, which is why the brand is also planning on introducing the smaller GV70, some refreshed sedans, and at least one sports coupe.
Numerous proverbs and quotes, variously attributed to Colton, Wilde, Marcus Aurelius, and others, can be distilled into the familiar “imitation is the sincerest form of flattery.” The line has been cited by college plagiarists for ages.
Industry uses a better euphemism – benchmarking. Evaluating the competition to offer an alternative that’s remarkably similar to existing products, but with enough differentiation to compel converts, is the essence of product development, no matter what the widget might be.
It’s only natural that when Hyundai decided to build a midsize luxury sedan for its Genesis luxury sub-brand, it looked closely at the two German models that have consistently led this market. Whether buyers see the 2018 Genesis G80 as a legitimate contender is up for debate, as the biggest divergence from the standard – at least on the surface – is the price.
Not so Holy Roller? (photo courtesy OP)
TTAC commentator Celebrity208 writes:
Sajeev, here’s an update to an old Piston Slap that I wanted to share: overall I love my van.
My wife and I have used it to keep visiting family together when touring DC (instead of using 3 cars we took one van). As I eluded to, we also used it for a Christmas road trip/road tour through Cleveland, Toledo, Cincinnati and Evansville (IN). Lemme tell you, attending to a crying child in the back is a breeze in this thing. In less than 10 seconds the wife can be re-buckled a row or two back to deal with a toddler that dropped [fill in the blank].
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