By on February 7, 2020

Jaguar Land Rover has decided to stall production at two of its British factories for several weeks. Starting in late February, JLR intends to stop work at both its Castle Bromwich Assembly and Solihull plants until the end of March. The factories won’t be totally inactive for the duration; the manufacturer claims there will be half days intermixed with full-day closures.

Unlike the bulk of plant idlings taking place across the globe (though mostly in China), this has nothing to do with the coronavirus. While the outbreak has begun disrupting supply chains as the PRC attempts to keep the illness in check by barring people inside their homes, JLR said it’s stalling UK production to address falling demand and Brexit complications — the latter of which is beginning to feel like a lame excuse. 

Solihull is responsible for the Jaguar F-Pace, the self-titled Range Rover, Sport and Velar. Castle Bromwich is singularly focused on Jaguar and manufactures the XE, XF and F-Type.

“The external environment remains challenging for our industry and the company is taking decisive actions to achieve the necessary operational efficiencies to safeguard long-term success,” the company explained to Reuters. “We have confirmed that Solihull and Castle Bromwich will make some minor changes to their production schedules to reflect fluctuating demand globally, whilst still meeting customer needs.”

From Reuters:

JLR posted a 2.3 [percent] drop in retail sales in the three months to the end of December and has targeted billions of pounds worth of savings to tackle falling diesel demand in Europe and a tough sales environment in China.

While the Chinese sales decline had everything to do with the economy, the coronavirus is expected to have serious ripple effects if it’s not dealt with soon. About 60 million people are still living under lockdown as the virus continues to spread, and sales and assembly in the region are expected to be heavily suppressed until the disease can be wrangled. Supply chains will also worsen, leaving companies that source components from the area in dutch.

Jaguar Land Rover parent Tata Motors has already said it believes the outbreak could negatively impact JLR’s profit margin forecast by around 3 percent this year. Considering it was in the midst of a plan to turn things around in China, and also has to contend with a difficult European market, the company already had enough to contend with.

[Image: Lutsenko_Oleksandr/Shutterstock]

 

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16 Comments on “Jaguar Land Rover to Idle Factories in Britain Next Month...”


  • avatar
    Hummer

    Who wants an unreliable minivan? Who does LR even sell to anymore; it’s image is tarnished and they haven’t sold an off-road vehicle in America in nearly 20 years. Either liquidate or fix yourself.

  • avatar
    EGSE

    Let’s think positively. Lower production will reduce warranty costs.

  • avatar
    SCE to AUX

    Cars.com shows 148 unsold new Jaguars from MY ’17-18, some discounted 33% or higher.

    It’s gonna take a very special buyer to spring for a 2-liter diesel Jag with a small interior.

    Coronavirus and Brexit, my foot.

  • avatar

    AFAIK Jaguar was rated as one of the most reliable brands by CR or JDPower or someone of that kind. Or it was Land Rover? Cannot recall exactly. Or may be it was Kia. Or was it in UK?

    • 0 avatar
      dukeisduke

      It sure as hell wasn’t Land Rover, and I doubt it was Jaguar. I can believe it was Kia, but of course they’ve had their own issues, like the metal shavings left in the crankshaft oil passages after machining, that’s affected plenty of vehicles.

  • avatar
    jaffa68

    JLR have poor sales because their cars are too expensive and have poor reliability.

    They seem to think their issues can be resolved by having more models, they now have TEN SUV’s with many competing with each-other and more to come. In total they have 15 distinct models with total sales of 600,000, it’s idiotic.

    If JLR halved their range and focused on manufacturing efficiency and product reliability they could be a decent car-maker because much of their design and styling is spot-on.

  • avatar
    redapple

    BYE ALL EUROPEAN CARS.

    My NEW Land Rover was in the shop 3 times in the first year.
    ~2007

    My Brothers Saab- similar story.

    Hassles and high cost. Who needs it.
    Lexus, Toyo hond Burus for me.
    Last thing i want to do is try to impress people i dont like.

  • avatar
    Tstag

    This doesn’t make much sense. Land Rover sales are going up and in fact are taking market share in the UK thought the UK car market has shrunk by 7% due to Brexit uncertainty and buyer confusion over diesel. In addition in China sales are up 20%. Given Solihull is mainly focused on Land Rover then to I’m not sure what exactly is going on here.

    Castle Brom makes Jaguars so maybe it’s less of a surprise although even there I thought Jaguar sales were stabilising…

  • avatar
    DenverMike

    This is gonna bite Tesla in the A$$. Are they that broke? Can’t you refuse Tesla “updates”? I always refuse them on my laptops, gps and phones. Nothing good ever comes of them.

    If it’s not broke why “fix it”?

  • avatar
    mor2bz

    So there were no stipulations attached with the original sale? Looks like
    they are free to make it up as they go along. Who is going to stop them?
    The cult followers? I am astounded by those few commenters who have spoken
    in support of this practice.

    This is very shortsighted on behalf of the company. Very ballsy of them to
    degrade the value of their own products in hopes of making a sale to someone
    who just spent their money.

    I hate this electronic shell game. Over the wire upgrades have been touted
    as a way to add value and improvements to the car, not to subtract them.

    I see it as small and mean to have the already extant ability of the car to
    be accessible only after Tesla extorts even more cash from the new proud owner.

    All of it shameful and will come back to bite them. Tesla, start taking
    care of people, and they will take care of you.

  • avatar
    Johnstone McTavish

    Just a daily serve of pedantry. Both of the plants mentioned are in Solihull. One is referred to workers as Lode Lane, the other Castle Brom. People in Solihull are often quick to point out they are not part of Birmingham since it is a much more salubrious municipality. Both plants are both WW2 ‘Shadow factories’ – a absolutely incredible program of production dispersal and flexibility. Nearly all Spitfires and Lancasters were built at Castle Brom btw.

  • avatar
    SuperCarEnthusiast

    I looked at buying my first RRS and went to the local dealer to buy a SVR, $128K! Spend almost 4 hours at the dealership talk with even the GM…and no discount. The dealer really wanted MSRP for the SVR! I left! Mad!

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