Volvo S60 Ending U.S. Production, Sales

Matt Posky
by Matt Posky

Another sedan is about to meet its demise on our market. At the end of the month, Volvo plans on ending production of the S60 in South Carolina and there has been confirmation that the model will not be imported.


The good news is that the facility in Ridgeville, South Carolina, will remain operational so that it can produce the rather-large EX90. While the S60 will continue to be manufactured in China, Volvo recently told Car and Driver that it has no intention of exporting the model back into our market.


"The S60 is still being produced currently as a MY25 vehicle and is available at Volvo retailers across the country,” explained a corporate representative. “Customers interested in the S60 are encouraged to reach out to their local retailer or visit volvocars.com/us to learn more."

Looking at the whole of Volvo’s 60 Series, sales have trended down in recent years. But it has likewise been eliminating gasoline models, contributing to the steepening sales decline. The only survivors have been the plug-in and mild-hybrid variants of the V60 and XC60. While Volvo claims to still be going all-electric by 2030, it still produces a fair number of vehicles that are at least partially reliant on the combustion engine.


Priced to compete with other compact luxury vehicles, the S60 actually undercuts many models in the segment that would be considered bargains. However, it’s not the most engaging platform to drive and it also misses the mark on practicality. Perhaps showing its Chinese roots, the current S60 seems to prioritize comfort above literally everything else. However, the plug-in variant does offer an impressive amount of power — even if that doesn’t translate into an engaging drive.


This one likely wasn’t a lot of hardcore enthusiasts’ favorite. But it’s still a little sad to see our market lose yet another sedan.

[Images: Volvo Cars]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Akear Akear on Jun 18, 2024

    At one time the Swedish auto industry was a world power. In many respects they produced better cars than Detroit. Alas, the Swedish industry barely exists as a independent entity today. Volvo has basically become a Chinese company.





  • Gsc65794753 Gsc65794753 on Jun 20, 2024

    Volvo parts were rediculously expensive. That's what I remember.

  • VoGhost Fantastic work by Honda design. When I first saw the pictures, I thought "Is that a second gen Acura NSX?"
  • V16 2025 VW GLI...or 2025 Honda Civic SI? Same target audience, similar price points. Both are rays of sun in the gray world of SUV'S.
  • FreedMike Said this before and I'll say it again: I'm not that exercised about this whole "pay for a subscription" thing, as long as the deal's reasonable. And here's how you make it reasonable: offer it a monthly charge. Let's say that adaptive headlights are a $500 option on this vehicle, and the subscription is $15 a month, or $540 over a three year lease. So you try the feature for a month, and if you like it, you keep it; if you don't, then you discontinue it, like a Netflix subscription. In any case, you didn't get charged $500 up front the feature. That's not a bad deal.In my case, let's say VW offers an over the air chip reflash that gives me another 25 hp. The total price of the upgrade is $1,000 (which is what a reflash would cost you in the aftermarket). If they offered me a one time monthly subscription for $50 to try it out, I'd take it. In other words, maybe the news isn't all bad.
  • 2ACL A good car, but - at least in this configuration -not one that should command a premium. Its qualities just aren't as enduring as those of Honda's contemporary sports cars. For better or worse, this is a formula they remain able to replicate.
  • Jalop1991 I just read that Tesla's profits are WAY down "as the electric vehicle company has faced both more EV competition from established automakers and a slowing of overall EV sales growth." This Cadillac wouldn't help Tesla at all, but the slowing market of EV sales overall means this should be a halo/boutique car. Regardless, yes, they should make it.
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