Toyota Debuts the 2025 Crown Signia SUV

Chris Teague
by Chris Teague

Toyota’s Crown brand has been around for decades but has never had a significant foothold in the U.S. market. That’s about to change in a more substantial way than has already happened. While the Crown sedan debuted in the U.S. for the 2024 model year, the automaker recently announced plans to release the Crown Signia, an SUV that fills the gap left by the recently departed Venza.

The two-row Crown Signia comes with a starting price in the mid-$40,000 range, which exceeds the Venza’s MSRP by almost $10,000. That said, it’s larger, more luxurious, and more spacious inside. It’s only available in the two highest trims, XLE and Limited, as well, which means a better-equipped “entry-level” model and more luxury features for both variants.

Toyota’s fourth-gen hybrid system provides propulsion, a slight downstep from the Gen-five systems found in the new Prius and Camry. There will be more noise and less impressive fuel economy, and the last-generation hybrid tech feels less refined and usable than the current iteration. That said, the Crown Signia enjoys 240 horsepower from its hybrid powertrain, giving it quicker acceleration than some in its segment.

The Crown Signia’s cabin is much the same as its sedan counterpart. There’s a 12.3-inch touchscreen and 12.3-inch digital gauge cluster running Toyota’s latest infotainment interface, and the new setup performs well. Menus are quick to load, and there’s little of the searching for settings found in the old system.

[Images: Toyota]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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2 of 40 comments
  • Zum65689193 Zum65689193 on Jun 14, 2024

    The just departed Venza was better looking. But this one may have more cargo space.

  • Akear Akear on Jun 19, 2024

    I just wish GM could produce a vehicle 80% as good as the crown.

    I sat in a Trax at a Chevrolet dealership this weekend and was shocked how cheap it felt. GM does not care.

    GM - what a disgrace!

  • Bd2 Absolutely not - do not want to support a fascist, totalitarian regime.
  • SCE to AUX The original Capri was beautiful. The abomination from the 90s was no Capri, and neither is this.It looks good, but too similar to a Polestar. And what's with the whacked price?
  • Rover Sig Absolutely not. Ever.
  • EBFlex No. I buy as little Chinese products as possible.
  • John "...often in a state of complete disarray on the roads" What does that mean? Many examples in poor repair? Talk about awful writing.