QOTD: Manufacturer Cooperation - Cash Saver, or Corrosive Cancer?

Corey Lewis
by Corey Lewis
qotd manufacturer cooperation cash saver or corrosive cancer

Cooperation and borrowing between auto manufacturers is nothing new, and it isn’t always a bad thing. For example, look what happened in the 1980s when Lincoln borrowed a BMW inline-six turbodiesel for its Continental Mark VII luxury coupe. Oh, maybe that’s not the best example. But two events this week have led to a couple of new examples for us to ponder.

How do you think these cooperative automotive projects will fare?

Times are tough and profits are thin. Manufacturing cars is difficult and expensive with regard to safety, environmental, and government considerations. Factories are closing, models are being discontinued. As a result of these and other factors, OEMs are partnering up with one another.

Case 1: Toyota unveiled its new 2020 Supra at NAIAS, after what seemed like four years of teaser photos and intense speculation. Absent from the press release information — a mention of how the Supra was developed in conjunction with BMW, and will be built at a BMW factory alongside the Z4 pictured above (available in 2019). Supra comes standard with a BMW inline-six engine, and the hard points of the car are much more Z4 in their nature than Supra. It’s what everyone wanted!

Case 2: Ford and Volkswagen announced their new plan for cooperation on Tuesday. After much negotiation, the two companies have agreed to build a pickup truck together. Volkswagen is interested in Ford’s truck skills, and Ford is interested in VW’s electrification and autonomous knowledge. If all goes well, the companies will perhaps build a next-generation Ranger-Amarok. Perhaps they’ll call it Ranrok.

In both of these cases, the idea behind the jointly developed vehicles is to make the most of the core competencies of their respectively joined partners while simultaneously saving both companies money. Therein lies today’s question: Will those claims end up being true?

Is the Supra as good as it could’ve been if Toyota was on its own, free to use its own clean-sheet design, and its own engine? Will a Ranger with a VW-sourced interior impress, while creating better economies of scale? Or are these sorts of co-op projects just destined to create milquetoast results; compromises which truly please very few people? Off to you.

[Images: Toyota, BMW, Ford]

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2 of 88 comments
  • Art Vandelay Art Vandelay on Jan 16, 2019

    Cooperation is one thing, but a car as iconic as the Supra needs to maintain it's identity. Honestly, I think if it had a boosted Toyota motor under the hood there would be far less complaining. Even if it was a Turbos V6 vs the inline 6 (The Nissan Z managed this change) I think folks would be a lot less cynical. Now if Ford slaps Taurus badges on a Passat...who cares, it is an appliance car, but slap Mustang badges on an Audi and folks will loose it. Cars marketed to car people, like the Supra have a different standard.

  • Trackratmk1 Trackratmk1 on Jan 17, 2019

    Modular inline engines is the next internal combustion shift - Mercedes is doing it already, switching from V-configurations to inline 4’s and 6’s that share the same block casts plus/minus two pots. It’s cost effective and has the premium refinement of an inline on the 6 cyl applications. Why Toyota didn’t get ahead of the curve and just suck it up and develop a next gen in-line 6 that’s modular with their next gen 4’s is a mystery. It could have been used in everything from their Camry (i know Camry is transverse and can’t fit an inline, but a high-po turbo 4 is fine for their top trim camry, just drop the 6 completely there) to the Tacoma... boost it enough and put it in the Land Cruiser FFS. If a turbo 6 is good enough for a Raptor AND a Ford GT, it’s good enough for Toyota’s car/truck lineup.

  • ToolGuy VW (marque not group) and Tesla very nearly switched positions on a YTD basis.
  • RHD Inexpensive gasoline appears to be a thing of the past. ILO is correct - we have enough sunlight, wind and emerging ocean wave energy to power the entire country and then some. Clean air is nice, and being free of the whims of OPEC, geopolitics and hugely profitable oil companies will do all of us a world of good.
  • Raymond Segura Can you tell me where I can get the rear bumper for 69 impala?
  • Art Vandelay some of the crazy numbers I get. Percentages look bigger with any fluctuations with low volume makes and brands leaving the market will see massive month over month changes. But what’s with Buick? I still see the occasional ad on TV and yet the drop is disproportionate even compared to all the other GM brands.
  • Master Baiter "There is no mandate for consumers to buy EVs, not in any country or state. That’s made up."Right. And you are not mandated to purchase a toilet that only uses 1.6 gallons/flush. You could choose to not have a toilet--just go in the woods, like the bears do.