Beastly BMW X7 Teased Ahead of Debut

Steph Willems
by Steph Willems
beastly bmw x7 teased ahead of debut

The headline should read “teased again,” as this isn’t the first peek we’ve had of the automaker’s upcoming three-row SUV. Much of the model’s visage was already on display a year ago, when BMW unveiled the X7 iPerformance concept. (It’s funny how the passage of time lessens visual horrors.)

A pre-production model also appeared in a photo taken at BMW’s Spartanburg, South Carolina factory late last year, looking no less grotesque than the concept. This is the real thing, however, and a quick brightening of the above photo shows Bimmer took pains to tone things down.

With the model’s unveiling scheduled for later this month, the image posted to BMW’s Facebook page reveals a much more conventional face than its overwrought predecessors.

The grille outline is not quite as thick and, as per Bimmer’s new design direction, there’s no gap between kidneys. More importantly, the lower fascia shows a clear division between the lower opening and side vents, rather than the wraparound affair seen in the earlier pic. The headlamps mimic those seen on the new 3 Series.

Put together, these elements add up to a less monstrous vehicle than many feared. That said, the vehicle will be larger than any BMW that’s come before. Riding atop the brand’s CLAR platform, the X7 was crafted to perform two important duties. First, the brand desperately needed a challenger to Mercedes-Benz’s GLS; secondly, the influx of cash from this high-priced vehicle is needed to help the automaker move forward with its electrification plans. Yes, a big, brawny SUV is necessary in order to go green.

BMW knows there’s plenty of cash to be found in the large, premium utility vehicle market, and it’s somewhat odd that the X7 took this long to get here. It likely won’t stay the largest Bimmer for long. The automaker has already trademarked the X8 and X9 names, though the presence of an iX7 trademark shows the company intends to offer a hybridized variant at some point.

We’ll learn more about the X7’s powertrain later this month, though it’s almost certain to borrow the inline-six and V8 offerings found in its baby brother, the X5.

[Image: BMW/ Facebook]

Join the conversation
5 of 29 comments
  • Jkross22 Jkross22 on Oct 14, 2018

    Comes with an 8 yr/100k mile warranty!!! Psych.

  • Inside Looking Out Inside Looking Out on Oct 14, 2018

    Are they going to keep that hideous grill on BEV version which does not need any grill?

    • See 2 previous
    • Inside Looking Out Inside Looking Out on Oct 15, 2018

      @Art Vandelay I don't know, both Tesla S and 3 look beautiful to me. Tesla 3 without grill looks more elegant and upscale than Fusion and I am Fusion fan since own and love one. Regarding not putting grill on BMW - they cannot re-imagine themselves? How many times Lincoln, Cadillac, Lexus and etc changed grills and design?

  • TheEndlessEnigma That's right GM, just keep adding to that list of reasons why I will never buy your products. This, I think, becomes reason number 69, right after OnStar-Cannot-Be-Disabled-And-It-Comes-Standard-Whether-Or-Not-You-Want-It and Screw-You-American-Car-Buyer-We-Only-Make-Trucks-And-SUVs.
  • 3SpeedAutomatic Does this not sound and feel like the dawn of ICE automobiles in the early 20th century, but at double or triple speed speed!!There were a bunch of independent car markers by the late 1910’s. By the mid 20’s, we were dropping down to 10 or 15 producers as Henry was slashing the price of the Model T. The Great Depression hit, and we are down to the big three and several independents. For EVs, Tesla bolted out of the gate, the small three are in a mad dash to keep up. Europe was caught flat footed due to the VW scandal. Lucid, Lordstown, & Rivian are scrambling to up production to generate cash. Now the EV leader has taken a page from the Model T and is slashing prices putting the rest of the EV market in a tail spin. Deja vu……
  • Michael Eck With those mods, I wonder if it's tuned...
  • Mike-NB2 I'm not a Jeep guy, but I really, really like the 1978 Jeep Cherokee 4xe concept.
  • William I'm a big fan of 70s Lincolns. I really liked the 1980s Mark Vl. I thought it was very classy, and I never thought of it as a restyled Town Car. I did own a 1990 LSC, it was black over black leather interior. I loved the LSC as soon as they were introduced. I loved the sound of the duel exhaust, I thought it fit the car perfectly. I never had any problems with it. The 5.0 is a great engine, and never had any issues with the air suspension system. It had the the analog dash and I made good use of the message center. I highly recommend this Mark. The black paint and interior fit the car and me perfectly.