QOTD: Drop the Body, Save the Name?

Steph Willems
by Steph Willems

We’ve already seen this happen. A manufacturer discontinues a model, but can’t help but feel the nameplate deserved a longer life. So, it keeps it around, waiting to affix it to the exterior of a new model — even if it’s in a different segment than before. Even if it’s a different bodystyle. Yes, we remember the old Chrysler Pacifica crossover. We also remember when the Aspen was a sedan with rust-prone fenders. Hey, how ’bout that Taurus X?

Mitsubishi recently got in on the name game with its Eclipse Cross crossover. Why not grab a handful of a defunct model’s hard-earned cachet and sprinkle it over something new and altogether different? It’s an automaker’s prerogative, but our eyes couldn’t have rolled back further into our heads when we heard the news. Yes, one day we’ll all be driving crossovers (or trucks, but nothing else), but really? Eclipse?

Clearly, automakers are willing to make this controversial plunge. Which begs the question: what nameplate’s next for a utility vehicle resurrection?

By all accounts, the Ford Fusion midsize sedan is not long for this world, but that doesn’t mean its name can’t live on. Ford hasn’t officially revealed the model’s future (or lack thereof), but it wouldn’t be odd to see the Blue Oval reuse the name on a new model.

Hell, maybe we’ll one day see a two-box Chevrolet with “Impala” on it.

As the flood of crossovers seems unending, there’ll be plenty of opportunities. Many run the risk of offending. While the Mach 1 wasn’t a model in its own right, it was a very particular Ford Mustang — one many feel should not return as an electric SUV. Heritage is sometimes sacred. Still, who among us would be surprised to see the Dart nameplate return on, say, a small Dodge crossover? What about Intrepid? Avenger?

Ford’s Galaxie and Galaxie XL sounds ripe for reuse on a large (and larger, extended wheelbase) SUV. It’s a good thing Ford already has product in that space.

All right, B&B, let’s toss some names in the ring. What nameplates of the past do you feel will one day grace the exterior of a new utility vehicle? And, will it make you upset?

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 80 comments
  • Opus Opus on Apr 12, 2018

    BMW should use Bavaria on their largest SUV instead of X8 or whatever...

  • WildcatMatt WildcatMatt on Apr 26, 2018

    *flips through his 1945-1980 VIN decoding book* GM: * Chevelle * Nomad * Nova * Riviera * Skylark Ford: * Fairlane * Galaxie FCA: * Belvedere * Hornet * Gladiator * New Yorker * Valiant * Wayfairer Seriously, how has Nomad not been repurposed yet on some GM CUV?

  • Kwik_Shift_Pro4X The push for EV's is part of the increase in our premiums. Any damage near the battery pack and the car is a total loss.
  • Geozinger Up until recently this was on my short list of cars to replace my old car. However, it didn't pass the "knee test" with my wife as her bad knee makes it difficult for her to get in and out of a sedan. I saw a number of videos about the car and it seems like the real deal as a sporting sedan. In addition I like the low price, too, but it was bad luck/timing that we didn't get to pull the trigger on this one.
  • ToolGuy I agree with everyone here. Of course there are exceptions to what I just said, don't take everything so literally. The important thing is that I weighed in with my opinion, which is helping to move things forward. I believe we can all agree that I make an important contribution (some will differ, that is their prerogative). A stitch in time saves nine. Life isn't fair, you know. I have more to say but will continue at our next meeting. You can count on that, for I am a man of my word. We will make it happen. There might be challenges. I mean, it is what it is. This too shall pass. All we can do is all we can do. These meetings are never really long enough for me to completely express all the greatness within me, are they? Let's meet to discuss. All in a day's work. After all, Rome wasn't built in a day. At the end of the day, I must say I agree with you. I think you will agree. When all is said and done, there is more said than done. But of course that is just one man's opinion. You are free to disagree. As I like to say...(I am working on my middle management skills -- how am I doing?)
  • Golden2husky Have to say he did an excellent job on the C7, especially considering the limited budget he was given. I am very happy with my purchase.
  • Marty The problem isn't range; it's lack of electricity in multi-unit building parking. All you need is level 1 - a standard 120v wall socket - and if you're plugged in 10 hours overnight you get 280 miles per week or more. That's enough for most folks but you can use public charging to supplement when needed. Installing conduit circuits and outlets is simple and cheap; no charge stations needed.
Next