BMW is Developing a 1 Series EV to Attract Entry-Level Buyers

Chris Teague
by Chris Teague

BMW’s latest electric models offer plenty of compelling features and tech, but they’re far from affordable. To attract younger buyers who couldn’t otherwise afford one of its EVs, the automaker is developing a 1 Series electric model at the entry point of its lineup.

While we don’t know if it will be available in the U.S., the 1 Series EV will be sold as a sedan or hatchback. BMW views the opportunity as a way to get young buyers into the brand, even though the smaller cars return less in margin. Mercedes plans to cut the A-Class in 2026, leaving a hold in the market for BMW to fill.

The 1 Series EV will launch in 2027, and a 2 Series electric will land the year after. Both will be sold with the gas models but will get the Neue Klasse platform BMW announced last year. The automaker plans to release six new EVs on the architecture within the next two years.

BMW promises that the Neue Klasse vehicles will arrive with “30 percent more range, 30 percent faster charging, and 25 percent efficiency improvement.” Those developments might also help the automaker deliver better range with cheaper battery chemistries, allowing it to sell a less profitable EV without taking a significant hit.

While funky, Neue Klasse vehicles represent a notable step forward for BMW’s styling. Where the company’s current EVs have almost cartoonishly large grilles but otherwise normal bodywork, the new vehicles look futuristic and incorporate BMW’s signature grille shape in new ways.

[Images: BMW]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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2 of 11 comments
  • ToolGuy ToolGuy on Jun 23, 2024

    Friendly reminder of two indisputable facts: A) Winners buy new vehicles (only losers buy used), and B) New vehicle buyers are geniuses (their vehicle choices prove it):

  • Varezhka Varezhka on Jun 26, 2024

    And it will be another Great Wall Motor reskin? Probably using their “Lemon” platform (yes, that’s the actual name).

  • Jalop1991 I just read that Tesla's profits are WAY down "as the electric vehicle company has faced both more EV competition from established automakers and a slowing of overall EV sales growth." This Cadillac wouldn't help Tesla at all, but the slowing market of EV sales overall means this should be a halo/boutique car. Regardless, yes, they should make it.
  • FreedMike It's just a damn shame that Alfa never conquered its' quality demons in time for the Giulia and Stelvio to hit the market - these are loaded with personality, and we need more product like that.
  • ToolGuy When Cadillac takes all the advice offered by TTAC, will Cadillac be as Awesome as TTAC? LOL
  • ToolGuy When I say the chances of me buying one of these are remote, I mean remote as in (insert your own joke here)
  • ToolGuy Cool.