Porsche's Unbridled Excitement for EVs Continues to Swell

Matt Posky
by Matt Posky
porsches unbridled excitement for evs continues to swell

Porsche, the iconic performance nameplate diving ever deeper into luxury and electrification, once again finds itself incapable of withholding its excitement toward both. Company board member Detlev von Platen claims Porsche is seriously considering increasing the production capacity of its upcoming Mission E model beyond 20,000 annual units and electrifying the Macan crossover.

According to von Platen, initial customer inquiries into the Mission E has been so strong that the brand wants to make sure it can meet demand. Buying habits also give the automaker hope that its customer base is prepared to make the eventual switch from internal combustion to electrically-assisted engines.

“In Europe, around 60 percent of Panamera vehicles were delivered with a hybrid drivetrain,” von Platen said.

That leaves the base model Panamara and performance Turbo variant with the remaining 40 percent. By contrast, hybrid powertrains (both conventional and plug-in) accounted for 2.7 percent of the total U.S. automotive market in 2016, down from a 3.2-percent high in 2013. Granted, premium automakers have an easier time pushing electrification than their mainstream counterparts, but it remains a niche category. It could be argued that the Panamara’s success isn’t heavily dependent upon its status as an electric vehicle. It may just be that it’s the mid-tier trim and likely to be the most desirable option for more affluent clientele.

That said, Porsche is steadfast in its belief that customers won’t abandon their electro-chic mindset anytime soon. The company plans to double its investment in hybrid and fully electric vehicles to more than 6 billion euros ($7.35 billion) by 2022. It’s also currently involved in a joint venture with Audi, BMW Group, Daimler AG, and Ford to improve Europe’s EV charging network. The group wants to construct and operate 400 powerful rapid charging stations along the major European traffic routes by 2020.

Meanwhile, the Mission E should enter into production sometime next year — possibly in overdrive.

[Source: Reuters] [Image: Porsche]

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  • Redapple Redapple on Feb 12, 2018

    Suck it tesla

  • Arthurk45 Arthurk45 on Feb 12, 2018

    And if this isn't bad enough, when the Porsche hits the showrooms, it will have its $7500 tax credit and none of the Tesla vehicles will have any tax credit.

    • See 1 previous
    • Chuckrs Chuckrs on Feb 13, 2018

      @mcs Plus they'll give you a special discount on having the HVAC vent vanes leather wrapped.

  • Buickman what about EMFs from riding on a giant battery?is there a vax for that?
  • ScarecrowRepair $1.2M at $1K per car is only 1200 cars, and if you spread that over 5 years, 240 cars per year, roughly one per work day and one more every weekend. Sell another every weekend for the interest. That seems plausible to me.
  • FreedMike There are the guys charging $20000 over sticker for a F150 Lightning. They won’t go broke.
  • CKNSLS Sierra SLT Some sales people I have met at Ford dealers don't appear smart enough to answer questions about EVs. They can't answer questions about payload, towing capacity and axle ratios when truck shopping.
  • Dukeisduke The E23 here is wearing steelies - so is it because it arrived at the yard wearing winter shoes, or because someone swapped the factory alloys for steelies (either before or after it arrived)?Fun fact - the turbocharged 745i was called the 745i because it used the 3.2l six with a turbo, and at the time, F1 was using a 1.4 multiplication factor for turbocharged engines to arrive at a computed displacement. So, 3,210 times 1.4, divided by 1,000 equals 4.5 (rounded up from 4.494). The 745i was way cool, with its big 7" round low beam headlights paired with the 5-3/4" high beams.
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