Electricity Won't Kill the Fun, Porsche Promises
Porsche threw a party at its museum on Thursday, marking and celebrating 70 years of sports cars. The first vehicle to bear the Porsche name was registered on June 8, 1948 – a 356 “No.1” Roadster. With it, Ferry Porsche’s dream of a sports car turned into a reality.
Mixed in with the event’s nostalgia was a look to the future, as CEO Oliver Blume outlined a three-pronged strategy to diversify its lineup. The three pillars? Plug-in hybrids, combustion-engined sports cars, and sporty electric vehicles.
“There will always be demand for intelligent sporty mobility,” Blume said. “At Porsche the driving experience will always be at the forefront, but in a traffic jam or when you park a car the driver might want to hand over control of the vehicle,” he said.
Hmm. Well, then.
Despite the inevitable inclusion of low-speed driving assists on future Porsches, at least it doesn’t seem like we have to worry about Porsche hoovering up mobility companies and starting every press conference with a reference to their nuclear-free bicycle-sharing system that includes a pair of peace sandals with every rental.
Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.
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