By on January 26, 2018

Porsche Mission E

Porsche threw a party at its museum on Thursday, marking and celebrating 70 years of sports cars. The first vehicle to bear the Porsche name was registered on June 8, 1948 – a 356 “No.1” Roadster. With it, Ferry Porsche’s dream of a sports car turned into a reality.

Mixed in with the event’s nostalgia was a look to the future, as CEO Oliver Blume outlined a three-pronged strategy to diversify its lineup. The three pillars? Plug-in hybrids, combustion-engined sports cars, and sporty electric vehicles.

“There will always be demand for intelligent sporty mobility,” Blume said. “At Porsche the driving experience will always be at the forefront, but in a traffic jam or when you park a car the driver might want to hand over control of the vehicle,” he said.

Hmm. Well, then.

Despite the inevitable inclusion of low-speed driving assists on future Porsches, at least it doesn’t seem like we have to worry about Porsche hoovering up mobility companies and starting every press conference with a reference to their nuclear-free bicycle-sharing system that includes a pair of peace sandals with every rental.

Worldwide, Porsche sales were up nearly 4 percent last year. That’s good for the company’s pocketbook but takes some of the shine off the marque’s exclusivity. In an effort to keep Porsches from popping up on every street corner, the manufacturer says it aims to “stabilize” deliveries in 2018. Still, a revised Cayenne for America and China will likely supply a steady and perhaps increasing stream of customers to Porsche showrooms.

By dint of charging $405 for leather-covered fuse boxes and $3,520 for Extended Contrast Exterior Stitching (build & price tools are fun, folks), Porsche is the most profitable brand in the VW Group. It can certainly afford plowing R&D dollars into electric endeavors, but you can guarantee Porsche doesn’t want to lose its profit crown to any of its rivals.

In a great bit of burying-the-lede theater, Automotive News Europe mentions at the very end of its story that Blume said, “The future of Porsche also hinges on the success” of the Mission E, which will be the company’s premium EV (with a reported $85,000 price tag). Porsche promises customers will be able to charge their Mission E cars twice as fast as a Tesla, using the company’s own high-voltage chargers.

Porsche has invested around one billion euro in the Mission E project, creating more than 1,200 jobs at the Stuttgart-Zuffenhausen HQ where the car will be built.

[Image: Porsche]

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13 Comments on “Electricity Won’t Kill the Fun, Porsche Promises...”

  • avatar

    But it will kill YOU, if you touch the wrong thing.


  • avatar

    Porsche will have killed the fun well before they get a chance to electrify most of their vehicles.

    I had the recent misfortune to test drive the base 718 Cayman and it is a shadow of its former self. It’s a cascade of disappointments from the electronic park brake, the numb steering to an engine that has more lag than a mid-nineties turbo Saab and all the aural charm of a cement mixer.

    It seems unless you have the money for a GT car that the rest of the Porsche lineup is no more special than anything you can buy from BMW or Mercedes for a good deal less.

  • avatar

    I agree with Porsche. If anything, hybridization could help. I’d much rather have a Cayman with a hybridized flat 6 than the current sad arrangement.

    I go-kart with some semblance of regularity and recently drove an electric kart for the first time. I forgot about the method of propulsion after the first turn. Now granted, I also ride a motorcycle, and I would not want that to be fully electric… the exhaust note, even its awful flatulent parallel twin note, is an integral part of the experience. But I’d take some torque from a hybrid setup, and with as much engine braking as you do on a motorcycle, I bet my gas mileage would double lol.

    Point being, just as with every big technological change at Porsche, once the dust settles everything is still excellent. I cannot see this being any different.

    • 0 avatar

      Yeah, the electric karts are a lot of fun, nothing like having all the torque instantly available. Much better than having to wait for the engine to spool up after coming out of a slow turn.

      I drive a plug in hybrid and I can see that drive train having sporting possibilities, if tuned properly. Nearly all current EVs and hybrids are optimized for efficiency, not performance.

  • avatar

    “intelligent sporty mobility”

    I want a dumb car with ABS and cruise control as the most, and only, automatic parts of it. I want a stick and an engine that sings when you let it breathe.

  • avatar

    >>> Electricity Won’t Kill the Fun <<<

    Yeah, they did that already with the automatic transmission.
    Sure, the automatics might be fun going around a racetrack, but if you're driving your car at semi-legal speeds in traffic, the stick-shift is the way to go.

  • avatar

    I read in Panorama that Mission E is going to weigh over 4,000 lbs.

    What was that about not killing fun?

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