Alert readers may recall a post just prior to New Year’s about Tesla putting $7,500 cash in the frunk of several models in an attempt to juice sales before year-end. Beyond the irony of that move in the first place, after years of the company and its fanbase raking legacy automakers over the coals for doing the same thing, reports are surfacing that numbers still failed to meet expectations.
Plenty of digital ink has been spilled on the new Mustang Mach-E, from Ford’s decision of saddling it with a pony car name to questions around who’s going to buy the thing. Just over two weeks since its introduction, we at least have an answer to the latter.
The gearheads at The Detroit News ran a story this morning about the Mach-E’s ability to pull new customers into Ford showrooms, citing a conversation they had with suits at San Tan Ford outside of Phoenix. Your author decided to go one step further, calling up what’s touted as the #1 Ford dealer in the world to see if the findings were a one-off anomaly.
How much content can we milk out of the new Mustang Mach-E? Plenty, as it turns out.
When this EV hits the streets next year, it’ll be offered in several different trims. By definition, there must be a base model, right? Absolutely. And, in this case, it is called the Select (cue raging Lincoln loyalists). This post isn’t to acquit the Mach-E or Ford’s decision to call the thing a Mustang. Rather, it’s to see if the cheapest version has enough equipment to warrant a look when it shows up in a few months.
Ford dropped the Mustang Mach-E (don’t forget the hyphen or you’ll get a personal visit from Jim Hackett himself) in L.A. last night, marking another chapter in what can only be called Adventures in Branding.
It isn’t the first time a company has tried to mine the credibility of an established name when introducing a new car. This new EV from the Blue Oval certainly ranks in the top 10 examples of this practice. There are plenty more, of course. What one sticks out in your mind?
Earlier this week, Mazda hauled the covers off its MX-30, an EV with more than a hint of RX-8 and MX-5. The company’s decision to imbue the trucklet with clamshell doors and a jacked-up posture cements two things in your author’s foggy mind: first, EVs are here for good; second, most of them will be shaped like pseudo-offroaders.
Which got me thinking about the Hyundai Kona. Available in many trims (including a base model we’ve profiled here before), it is also offered in EV form, bearing less grille than the original Infiniti Q. With three trim levels in the order books for this Korean electron eater, is the cheapest one a customer’s best bet?
A few short years ago, there were very few players in the electric vehicle marketplace, with cars like the first-generation Leaf topping out with 73 miles of range. Since then, we’ve seen EVs like the Tesla Model 3 that are rated with 310 miles of range and some models can go even farther between finding a charge point. In this growing and competitive market, Mini introduced an all-new electric Mini, called the Cooper SE.
The Cooper SE is an all electric car with a 135 kW electric motor good for 181 horsepower and 199 lb-ft of torque. Mini doesn’t cite U.S. EPA estimated range numbers, but they are claiming a range of 235 to 270 kilometers. A direct conversion to miles would be — checks notes — 146 miles. Since the European testing cycle is optimistic, the EPA range is likely to sit around 114 miles according to Automotive News.
That’s missing the mark. By a lot.
Hyundai’s luxury Genesis brand is set to launch a new global electric vehicle architecture in 2021. Both a sedan and SUV are said to be in the works, positioning the Korean models to go head-to-head with Tesla Motors. These would be the first electric vehicles created under the Genesis moniker and are just a part of their growing commitment to developing alternative-propulsion vehicles.
In today’s episode of Surprising Bedfellows, we find the corporate duo of Hyundai/Kia throwing money in the general direction of Rimac. Technically titled Rimac Automobili, it’s the Croatian high-performance EV company known for making the outrageously fast Concept One supercar, a vehicle thrust into the public eye when Richard Hammond binned one at a Swiss hillclimb. That was a wreck from which he mercifully has recovered. Legend has it that the subsequent media exposure helped the company sell three units that same day.
Today, the EV company announced a $90 million partnership with the Korean giants. They’ll be working together to develop an electric version of Hyundai Motor’s N brand midship sports car and a high-performance fuel cell electric vehicle.
General Motors has already announced it will build a new electric Chevrolet to serve as a sibling to the all-electric Chevrolet Bolt. This makes sense, as the technology and underpinnings of that car – not to mention all the R&D investment – should be shared with other GM machines. In today’s market, that likely means some sort of electric crossover or SUV.
All signs definitely point in that direction now, with the discovery of a new patent filing. Earlier this month, GM sought to trademark the term “Bolt EUV” — our best hint yet that the next electron-powered Chevy will be a market-pleasing crossover.
There will be no Ace of Base prizes for the Tesla Model X or Model S in 2019. Just days after promising to cut prices of all its cars by $2,000 in response to the company blowing through its federal tax credits faster than a record producer with a bag of high-test cocaine, the company’s Chief Executive Tweeter has announced the discontinuation of the 75D X and S models.
This is in addition to Tesla cleaving off a number of color and interior trim choices last year. At the time, it was speculated the company was doing so in an effort to streamline production.
So Elon giveth, so Elon taketh away.
Earlier this year, the Blue Oval raised the ire of die-hard fans when it was rumoured the company would use the Mach 1 name on an upcoming electrified vehicle. Ford might be making some odd decisions lately, like refusing to bring the Ranger Raptor to America, but they’re not completely tone deaf.
Which helps explain a patent filing uncovered earlier this week. In it, Ford seeks to trademark the name “ Mach E.”
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- Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
- Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
- El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
- El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
- El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.