Electricity Won't Kill the Fun, Porsche Promises

Porsche threw a party at its museum on Thursday, marking and celebrating 70 years of sports cars. The first vehicle to bear the Porsche name was registered on June 8, 1948 – a 356 “No.1” Roadster. With it, Ferry Porsche’s dream of a sports car turned into a reality.

Mixed in with the event’s nostalgia was a look to the future, as CEO Oliver Blume outlined a three-pronged strategy to diversify its lineup. The three pillars? Plug-in hybrids, combustion-engined sports cars, and sporty electric vehicles.

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2015 Peugeot 108 European Review

They say simple, affordable and fun cars are not made these days, but maybe we’ve been looked for them in the wrong places. Maybe affordable fun still exists, buried under a skin not cool enough to capture petrolheads’ interests…

James Dean behind the wheel of his Porsche 356 Speedster, tearing up Mullholland Drive, a cigarette hanging coolly from the side of his mouth, his hands wrestling the unassisted steering. The air-cooled flat four barking. Tires screeching. That’s the petrolhead dream. That’s the legend.

And as an important part of this mythology, something driven by the epitomes of cool like Dean or McQueen, the 356 Speedster (or any 356, for that matter) is revered and prized. Buying a nice example requires the kind of money that would get you a brand new 911. Or three. Or a 911 and a perfectly fine aeroplane.

But you don’t want a 911 and you don’t want a Boxster because, as they say, each 911 is worse than the previous one. It’s faster. It’s more comfortable. It’s got better soundproofing. It is better at isolating you from what’s going on. And you don’t want to be isolated. You want experience.

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Curbside Classic: My All-Time Favorite Car – 1958 Porsche 356A

My love and lust for cars is vast; I can (and do daily) rhapsodize about everything from giant dagmar-breasted yank tanks to pre-pubescent EV micro-cars. And I would gladly have affairs with (almost) any of them. But for some of us, there is one car that is the one, our automotive soul mate. You’re staring at mine, so watch it! Because even if this utterly perfect, exactly-according-to-my-specifications (except for the non-original hub caps) 356A daily driver doesn’t belong to me, we’re inextricably intertwined, and will reunite on another plane. Now that may turn out to just be the internet via this Curbside Classic, but since I’ve been carrying the 356 in my heart and head for over fifty years, that’s progress. But I have nagging doubts that I can do my true love justice in a blog post. I almost regret finding this Porsche; I don’t have the time (or ability) to write a book of love poems.

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  • Dave M. The Outback alternates between decent design and goofy design every generation. 2005 was attractive, 2010 goofy. 2015 decent. 2020 good, but the ‘23 refresh hideous.Looking forward to the Outback hybrid in ‘26…..
  • Lorenzo Subaru had the ideal wagon - in 1995. The Legacy Outback was a straight two-box design with rear quarter and back windows you could see out of, and was available in brown with a 5-speed manual, as God and TTAC commenters intended. It's nice they're not raising prices, but when you've lost the plot, does it matter?
  • Bkojote Remember a month a go when Cleveland wanted to create a more walkable Cleveland and TTAC's 'BIG GOVERNMENT IS THE PROBLEM' dumbest and dullest all collectively crapped their diapers? Here's the thing- look on any American highway and it's littered with people who don't /want/ to be driving or shouldn't be. Look at every Becky on her phone during the morning commute in her Tucson, look at every Brad aggro driving his 84 month loan GMC. Hell look how many drivers nowadays can't even operate a headlight switch. You expect these people to understand a stoplight? In my neighborhood alone 4 people have been rear ended at lights from someone on their phone. Distracted driving over the past 10 years has spiked, and it's only going to get worse unless Becky has an alternative, because no judge is going to pull her license when 'she needs it to get to work!' but heaven forbid she not check fb/tiktok for 40 minutes a day.
  • Scott Shouldn't the The Italian Minister for Business be criticizing The Milano for being too ugly to be Italian?Better use of resources doing that....
  • Steve Biro Frankly, while I can do without Eyesight and automatic start-stop, there is generally less B-S with Subarus in terms of design, utility and off-road chops than with many other brands. I just hope that when they adopt Toyota’s hybrid system, they’ll also use Toyota’s eCVT.