RIP, Buick Verano (2012 – 2016)

rip buick verano 2012 8211 2016

It’s official. The little sedan that carried the entry-level luxury flag for Buick has fallen in battle.

Its assailant? The crossover, and changing consumer preferences.

General Motors sent a memo to Canadian dealers today stating the compact Verano sedan will cease production at the Orion Assembly plant in Michigan on Oct. 2016, according to a report in The Globe and Mail.

Why Canadian dealers? Well, it’s the best-selling Buick model north of the border, selling six times as many units last year as its full-size brother, the Lacrosse. Oddly, last month was the model’s best sales month in the Great White North.

The automaker’s compact crown will now be handed to the Encore mini crossover.

Earlier this month anonymous sources leaked that the Verano’s death was imminent. U.S. sales dropped considerably last year, as Buick put most of its effort into building crossovers and courting the Chinese market.

The Cruze-based compact was likely seen as too “niche market” by Buick executives, who previously said they’d prefer to offer a smaller number of large-volume vehicles.

Offered with an upgraded engine lineup, including a 2.0-liter turbocharged four-cylinder, the Verano was a step up from lesser GM compacts. A quiet, plush cabin and available six-speed manual (paired with the turbo) was a nod towards individuality, but there just weren’t enough individuals walking into Buick dealerships to buy one.

[Source: Globe and Mail] [Image: ©2013 Alex L. Dykes/The Truth About Cars]

Comments
Join the conversation
2 of 96 comments
  • Frylock350 Frylock350 on May 27, 2016

    Seeing as how the engineering is already done perhaps GM can make a new Cruze trim with the 2.0T?

  • Drzhivago138 Drzhivago138 on May 28, 2016

    apology for poor english when were you when buck veranno dies i was sat at home drinking motor oil when dan ring 'veranno is kill' 'no' and you??????

  • Snickel Fritz I just bought a '97 JX 4WD 4AT, and though it's not quite roadworthy yet I am already in awe of it's simplicity and apparent ruggedness. What I am equally in awe of, is the scarcity of not only parts but correct information regarding anything on this platform. I'm going to do my best to get this little donkey back on it's feet, but I wouldn't suggest this as a project vehicle for anyone who doesn't already have several... and a big impressive shop with a full suite of fabrication/machining/welding equipment, and friends with complimentary skillsets, and extra money, and... you get the idea. If you don't, I urge you to read up on the options for replacing anything on these rigs. I didn't read enough before buying, and I have zero of the above suggested prerequisites... so I'm an idiot, don't listen to me. Go buy all of 'em!
  • Bryan Raab Davis I actually did use the P of D trope, but it was only gentle chiding, for I love old British cars of every sort.
  • ScarecrowRepair The 1907 Panic had several causes of increased demand for money:[list][*]The semi-annual shift of money between farms and cities (to buy for planting and selling harvests)[/*][*]Britain and Germany borrowing for their naval arms race[/*][*]San Francisco reconstruction borrowing after the 1906 earthquake and fire[/*][/list]Two things made it worse:[list][*]Idiotic bans on branch banking, which prevented urban, rural, and other state branches from shifting funds to match demands. This same problem made the Great Depression far worse. Canada, which allowed branch banking, had no bank failures; the US had 9000 failures.[/*][*]Idiotic reserve requirements left over from the Civil War which prevented banks from loaning money; they eventually started honoring IOUs illegally and started the recovery.[/*][/list]Been a while since I read up on it, so I may have some of the details wrong. But it was an amazing clusterfart which could have been avoided or at least tamed sooner if states and the feds hadn't been so ham handed.
  • FreedMike Maybe this explains all the “Idiots wrecking exotic cars” YouTube videos.
  • FreedMike Good article! And I salute the author for not using the classic “Lucas - prince of darkness” trope, well earned as it may be. We all know the rap on BL cars, but on the flip side, they’re apparently pretty easy to work on (at least that’s the impression I’ve picked up). On the other hand, check the panel fits on the driver’s and passenger’s doors. Clearly, BL wasn’t much concerned with things like structural integrity when it chopped the roof off a car designed as a coupe.
Next