Buick to Axe the Verano, Leave the Compact Sedan Market: Sources

buick to axe the verano leave the compact sedan market sources

Buick is poised to take the Verano behind the barn and vacate the compact car market in North America, according to sources familiar with the automaker’s plans.

The Verano’s dwindling sales share and the popularity of the automaker’s crossovers and SUVs is behind the decision to phase out the entry-level luxury compact, Automotive News reports.

While North America will lose the Verano, which shares a platform with the Chevrolet Cruze, the model will live on in Buick-hungry China. A second-generation version bowed in that country last year, including a sporty “GS” model.

The sources said Buick will likely keep the current Verano around for the 2017 model year before dropping the blade.

Introduced for the 2012 model year, the Verano’s high water mark for U.S. sales came in 2013, with a significant drop recorded last year. Interestingly, the model’s strongest sales month in Canada was last month.

In the past, Buick’s global chief Duncan Aldred said the brand’s future holds a smaller number of high-volume vehicles, with no room for low-volume niche products.

As buyers increasingly move towards crossovers and SUVs, Buick — once strictly a purveyor of plush sedans and coupes — has pivoted its lineup to meet demand. The China-built Envision crossover lands on North American shores next month, and changes are on the way for the diminutive Encore and range-topping Enclave.

If the Verano does get the axe, it means the manual transmission — offered as an option with the 2.0-liter turbo four — leaves the brand altogether, though few are likely to mourn its passing.

[Image: General Motors]

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  • FreedMike FreedMike on May 09, 2016

    Not hard to figure this one out. Cadillac is going to have a Delta based compact, and if anyone's checked out the new Cruze (I saw one yesterday during my Sunday closed-dealer shop), you'll find it to be SERIOUSLY upscale inside for the bucks. Even the lower priced ones are exceptionally well trimmed. Thus, the Verano becomes odd man out.

  • VenomV12 VenomV12 on May 10, 2016

    The Verano should never have been made.

    • Lorenzo Lorenzo on May 10, 2016

      It served its purpose as a place holder for models that weren't ready yet.

  • Snickel Fritz I just bought a '97 JX 4WD 4AT, and though it's not quite roadworthy yet I am already in awe of it's simplicity and apparent ruggedness. What I am equally in awe of, is the scarcity of not only parts but correct information regarding anything on this platform. I'm going to do my best to get this little donkey back on it's feet, but I wouldn't suggest this as a project vehicle for anyone who doesn't already have several... and a big impressive shop with a full suite of fabrication/machining/welding equipment, and friends with complimentary skillsets, and extra money, and... you get the idea. If you don't, I urge you to read up on the options for replacing anything on these rigs. I didn't read enough before buying, and I have zero of the above suggested prerequisites... so I'm an idiot, don't listen to me. Go buy all of 'em!
  • Bryan Raab Davis I actually did use the P of D trope, but it was only gentle chiding, for I love old British cars of every sort.
  • ScarecrowRepair The 1907 Panic had several causes of increased demand for money:[list][*]The semi-annual shift of money between farms and cities (to buy for planting and selling harvests)[/*][*]Britain and Germany borrowing for their naval arms race[/*][*]San Francisco reconstruction borrowing after the 1906 earthquake and fire[/*][/list]Two things made it worse:[list][*]Idiotic bans on branch banking, which prevented urban, rural, and other state branches from shifting funds to match demands. This same problem made the Great Depression far worse. Canada, which allowed branch banking, had no bank failures; the US had 9000 failures.[/*][*]Idiotic reserve requirements left over from the Civil War which prevented banks from loaning money; they eventually started honoring IOUs illegally and started the recovery.[/*][/list]Been a while since I read up on it, so I may have some of the details wrong. But it was an amazing clusterfart which could have been avoided or at least tamed sooner if states and the feds hadn't been so ham handed.
  • FreedMike Maybe this explains all the “Idiots wrecking exotic cars” YouTube videos.
  • FreedMike Good article! And I salute the author for not using the classic “Lucas - prince of darkness” trope, well earned as it may be. We all know the rap on BL cars, but on the flip side, they’re apparently pretty easy to work on (at least that’s the impression I’ve picked up). On the other hand, check the panel fits on the driver’s and passenger’s doors. Clearly, BL wasn’t much concerned with things like structural integrity when it chopped the roof off a car designed as a coupe.