Come to Elon Musk's 'Grand Opening' Party in a Probably Unfinished Factory

Steph Willems
by Steph Willems

If you’re a Tesla owner who spent the past year diligently convincing your friends and family to join the club, clear your schedule for July 29.

The electric automaker recently mailed out invites to a grand opening party for its battery-producing Gigafactory, located (like a Bond villain’s lair) in the desert outside Reno, Nevada. The chances of guests being wowed by a fully operational factory humming with workers busily cranking out EV batteries is doubtful, though.

The letters, confirmed as legit after one was posted to Reddit, promise a swanky shindig in the $5 billion, 5.8 million square foot building. Stay at the Whitney Peak Hotel, folks — you’ll get a killer rate!

It’s an exclusive event. Only owners who referred more than five customers to the automaker get an invite.

Still, the term ‘grand opening’ needs a Gigafactory-sized grain of salt. Sure, Tesla plans to ramp up production to 500,000 units a year by 2018, and CEO Elon Musk is busy flinging money at potential problems with feverish gusto. That doesn’t mean guests at the July 29 party are going to see the finished product.

According to Bloomberg, the Gigafactory was only 14 percent completed at the beginning of the month, with 90 percent of existing interior areas under construction. Tesla representatives said that despite the accelerated schedule, vehicle batteries won’t roll out of the factory until the end of the year.

Gigafactory production is key to getting the Model 3 rolling out the door of Tesla’s California assembly plant on time. Musk wants at least 100,000 units of that model built by the end of 2017.

A lot of work can be accomplished in two months (see any World War Two engineering project as an example), but Musk’s Gigafactory soirée probably has more to do with shoring up public confidence in his company’s abilities than anything to do with concrete and steel.

[Sources: Bloomberg, Fortune] [Image: Tesla Motors]

Steph Willems
Steph Willems

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  • Shaker Shaker on Jun 01, 2016

    Another Space X booster successfully landed on a floating barge - tail first. This used to be the stuff of science fiction - now fact. I'm always pulling for this guy.

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    • Bunkie Bunkie on Jun 01, 2016

      @mcs You hit the nail on the head. SpaceX is, in some respects, a real throwback to the early days of American missile development. They are incredibly vertically-integrated. That's a concept that much of modern industry sees as outmoded, but it offers a huge advantage in quality control. Furthermore, SpaceX seems to be devoted to the notion of all-up testing, last successfully used by NASA on the Saturn V project which suffered exactly zero launch failures. All-up testing really needs to be examined by more organizations. We have made component testing into a doctrine with sometimes horrifying results. I'm sure that every individual subsystem created for the troubled F-35 was thoroughly tested using whatever test parameters were defined early in the project. Is it a surprise that when systems integration occurs, so many "we didn't realize that..." issues pop up? The Saturn V design and development, by contrast, was completely integrated from the start. It appears that SpaceX has adopted this philosophy. They are willing accept the risk of an occasional catastrophic launch failure (an RUD or "rapid unintentional disassembly" in rocket engineer parlance) in exchange for the advantages of all-up testing.

  • Bazza Bazza on Jun 01, 2016

    "...now witness the mAh-power of this fully charged and operational battery station!"

  • Yuda I'd love to see what Hennessy does with this one GAWD
  • Lorenzo I just noticed the 1954 Ford Customline V8 has the same exterior dimensions, but better legroom, shoulder room, hip room, a V8 engine, and a trunk lid. It sold, with Fordomatic, for $21,500, inflation adjusted.
  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
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