By on July 14, 2021

Despite achieving a miraculous global expansion in a period where established industrial conglomerates and regulatory hurdles make it nearly impossible for new automakers to persist, Tesla’s German facility is running behind schedule. Production at the Gruenheide plant (aka Giga Berlin or Gigafactory 4) was originally planned to commence this month, with deliveries kicking off shortly thereafter. But those targets have been shifted closer to the end of this year or the more likely scenario of early 2022.

As Tesla would still like to supply the market, its facility in Shanghai will begin shipping vehicles to Europe in August until local production can be achieved. Model Y crossovers will be imported from China until its German site has its assembly lines humming, which has turned out to be a harder task than the automaker anticipated.  (Read More…)

By on June 2, 2021

The level of influence Elon Musk has is truly staggering, though not entirely without precedent. Steve Jobs was similarly famous and his whimsical marketing style ended up being so effective that you would see doppelgangers embracing his tactic of selling people an experience, rather than focusing wholly on the product. Minus the black turtleneck, some might even argue Musk has aped his style — perhaps while noticing similar sales tactics embraced by Ron Popeil, David Ogilvy, or P.T. Barnum.

A good pitchman is one that can adapt tried-and-true methods from their forebears while having enough unique flare not to come across as derivative. But not everyone has the magic and we’re left with a sea of less enduring (and endearing) copycats. Notice how practically every electric vehicle manufacturer seems hellbent on becoming the next Tesla, rather than adopting a corporate personality of their own.  (Read More…)

By on March 15, 2021

As much as we’ve criticized American luxury brands for emulating the Germans, we’ve failed to do the same for Volkswagen Group’s pathetic attempts at copying Tesla. That changes with Monday’s announcement that VW will assemble six “gigafactories” in Europe by 2030. Shared on “Power Day” — the company’s bastardized version of Tesla’s Battery Day — the plan is supposed to result in a production capacity of 240 GWh annually when completed and help VW reduce battery costs while also securing access.

It’s not a half-bad plan for a company entirely devoted to electrification, which is probably why Tesla follows a similar model using nearly identical terminology. Though, considering the absolute mess Volkswagen seems to have made of its EV transmission thus far, some might find it difficult to blame the automaker for looking at the competition and breaking out the notepad.

Others will be less sympathetic while acknowledging this is probably VW’s best play if it’s serious about EVs.  (Read More…)

By on March 8, 2021

When it comes to automakers jumping into electrification, nobody does it like Tesla. Its complete reliance on the success of battery-electric vehicles has encouraged it to make the kind of big moves that cause trepidation in traditional manufacturers. While other companies were debating how many EVs they should target years down the road, Tesla was building the proprietary charging network that actually helped those vehicles make sense to consumers.

Now, it’s using a new subsidiary to place another piece of the puzzle directly into Texas’ energy grid. Gambit Energy Storage is reportedly building a 100-megawatt energy hub in Angleton, following widespread outages in the greater Houston area. While it’s known that Tesla has started shifting operations to The Lonestar State after CEO Elon Musk announced he had enough of California at the start of 2020, the Gambit project is not something the automaker has decided to advertise — even though it seems to play favorably into its long-term strategy.

(Read More…)

By on December 1, 2020

While electric automobiles have numerous advantages over internal combustion vehicles, we’ve often wondered when their disadvantages would be offset to a point that would make sense to have them become the dominant mode of transportation. While there are multiple issues that have to be addressed, one of the largest involves finding a way to source the kind of energy needed for the world to recharge them on a regular basis.

An EV-dominated society likely means elevated energy prices and peak demand hours that could easily overtax national energy grids. Renewable energy sources may also prove insufficient in providing the kind of power necessary — potentially requiring countries to double down on plants reliant on coal, oil, and natural gas if nuclear facilities are not approved. Counter-productive takes like that are often downplayed, however, so industrial giants can continue proclaiming the technology as largely trouble-free.

But what happens when EV royalty starts making similar claims about our collective energy needs?

(Read More…)

By on October 5, 2020

Image: TeslaTesla continues their aggressive plans for dominance in the EV market. As we reported last week, the company has ambitious plans to enter the Indian market next year. While that market will certainly require a cheaper model than what the company sells now, Tesla’s on it. The brand intends to drive toward EV adoption with better, longer-lasting batteries and less expensive models.

And on Friday, word leaked of a deal over in Germany that’s an important part of Tesla’s expansion plan.

(Read More…)

By on March 27, 2020

With Panasonic having already made plans to ramp down production at the Nevada battery facility it shares with Tesla, followed by a 14-day closure to curtail the spread of the new coronavirus, its business partner has decided to follow suit. Tesla now plans on reducing on-site staff at Gigafactory 1 by 75 percent, according to the local county manager Austin Osborne.

“Tesla has informed us that the Gigafactory in Storey County is reducing on-site staff by roughly 75 [percent] in the coming days,” he explained via the county’s website on Thursday.  “Our companies at [Tahoe Reno Industrial Center] TRIC are taking the COVID-19 matter seriously, and regularly report to us the measures they are taking to adhere to the established guidelines while maintaining essential operations. Checking employee temperatures, creating central access, allowing remote work, maintaining workstation distance, and others are occurring.” (Read More…)

By on January 31, 2020

Tesla’s planned factory in Germany could face major delays if the manufacturer doesn’t start construction within the next two months. Brandenburg’s Economy Minister, Joerg Steinbach, recently told German outlet Handelsblatt that the 300-hectare area in Grünheide Tesla set aside is subject to environmental regulations that prohibit interfering with the local wildlife’s breeding habits.

These twitterpated critters are not to be interfered with if the company hasn’t started building by mid-March.

Until then, it’s fair game. Once crews finish clearing the land (and leftover ordnance from World War II), they can finish scaring away the animals. However, if Tesla can’t get all of that done in a couple of months and start construction on the factory, it will be forced to delay the entire project another nine months.  (Read More…)

By on January 22, 2020

The catapulting of environmental issues to the forefront of public discourse has spawned many unlikely clashes between greens of different stripes. Climate protesters against CO2-free nuclear power generation, eco types versus high-speed electric rail, and now, angry Germans demanding Tesla stop stealing its water.

The electric automaker’s attempt to build a massive factory in the European country has hit a social roadblock. (Read More…)

By on April 11, 2019

Tesla Model 3, Image: Tesla

Tesla’s lackluster first-quarter deliveries report did more than spook analysts and investors — it also provided the rationale for Panasonic to reevaluate its relationship with the automaker. Japan’s Nikkei Asian Review reports that the battery maker, which partnered with Tesla on the automaker’s Nevada Gigafactory 1, has grown cold feet.

The publication reports the two companies have frozen spending on the Nevada plant, culling plans for an expansion of battery production. Not only that, Panasonic has decided not to invest in Tesla’s Shanghai vehicle/battery production facility. (Read More…)

By on March 13, 2019

A recent report from Bloomberg frames Tesla CEO Elon Musk as quite the jerk in relation to his actions toward a former employee. This worker is the whistleblower who, last year, shared internal documents that suggested the company’s Nevada Gigafactory was blowing through raw materials at an alarming rate. Martin Tripp offered up information showing Tesla wasted $150 million in materials and accused the automaker of pursuing unsafe production procedures during its push to increase Model 3 volume.

Tripp, who tried briefly to maintain his anonymity, said he was concerned that Tesla was shipping cars that were potentially dangerous to consumers. However, Tesla quickly responded by suggesting the claims against it were ridiculous and the amount of waste cited in the report was an overstatement.

“As is expected with any new manufacturing process, we had high scrap rates earlier in the Model 3 ramp. This is something we planned for and is a normal part of a production ramp,” Tesla told Business Insider in 2018.

Following an intense Twitter rant from Elon Musk, the story died down. But the corporate task force charged with finding out who leaked the information would eventually lead to even more ridiculous claims.    (Read More…)

By on November 2, 2018

tesla model 3

Due to China’s increased tariffs on U.S.-manufactured vehicles, Tesla’s sales have taken a moderate beating there. Like any automaker hoping to move metal within the region, it wants a solution and seems to have come up with one. While there appears to be little hope of the brand’s larger vehicles circumventing the nation’s 40 percent import duty, there’s still hope for the Model 3.

The plan is a familiar one. (Read More…)

By on September 27, 2018

Tesla Model 3, Image: Tesla

When Tesla Motors began production of its Model 3 sedan, CEO Elon Musk announced the firm was entering into a kind of “production hell.” He probably didn’t realize just how accurate a statement that would turn out to be. Already contending with a backlog of orders for the Model 3, Tesla simply couldn’t meet the volume targets it set for itself over the last year. It’s now bending over backwards to finish the quarter strong and prove to investors it is capable of turning a profit.

The automaker frequently referenced production bottlenecks as the culprit for the Model 3’s delay. Panasonic, the sole battery supplier for the vehicle, appears to be taking ownership of the issue. “The bottleneck for Model 3 production has been our batteries,” Yoshio Ito, Executive Vice President of Panasonic, said on Tuesday. “They just want us to make as many as possible.”  (Read More…)

By on June 21, 2018

Tesla CEO Elon Musk appears to be on the hunt for potential saboteurs and thieves. However, as the company doubles down on Model 3 assembly both inside its Fremont, California plant and the tent erected outside, a murky sideshow has emerged.

On Sunday night, Musk emailed employees to alert them to the actions of a saboteur caught hacking the automaker’s manufacturing operating system (MOS), cautioning them to be on the lookout for other nefarious deeds. The automaker then filed a lawsuit against process technician Martin Tripp, who Tesla alleges stole several gigabytes worth of data from the MOS and funnelled the info, which included photos, to shadowy third parties. Incorrect statements were also made to the media by the disgruntled employee, Tesla claims, and it’s now seeking its pound of flesh (as well as its data, plus punitive damages) via the suit.

Tripp’s now telling his side of the story. Oh, and there’s a workplace shooting threat to toss into the mix, too. (Read More…)

By on March 12, 2018

tesla-model-3

Tesla temporarily stopped production of the Model 3. Considering everyone keeps wondering when the company will finally reach its first-quarter production target of 2,500 units per week, that’s big news. The Tesla faithful will, no doubt, consider the decision another incredibly shrewd move from the geniuses working within the company, while the opposition will claim it’s further proof that the firm isn’t capable of building cars at the scale it has promised.

Sticking with the facts, we knew Tesla had Gigafactory tooling waiting to be shipped from Germany at the start of February. However, the temporary shutdown occurred between February 20th and the 24th — a bit too early for the equipment to have made it stateside. The suspended production also took place at the main factory in Fremont, California, and not the Nevada-based Gigafactory. Model 3 vehicle registrations also dropped significantly in the days following the shutdown.  (Read More…)

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