By on August 5, 2015

USA auto brand market share chart July 2015

As the U.S. auto industry’s sales volume grew by more than 5 percent to 1.5 million units in July 2015, General Motors increased its July market share from 17.8 percent in 2014 to 18.0 percent in July 2015. GM says their retail sales jumped 14% last month. Total GM sales were up 6%.

Toyota Motor Sales saw their share of the U.S. market fall from 15 percent in July 2014 to 14.4 percent in July 2015 even as their premium Lexus division ended the month with more sales than BMW or Mercedes-Benz. 

Ford Motor Company and Fiat Chrysler held steady on a year-over-year basis as Honda, Nissan, the Korean Hyundai-Kia conglomerate, and the Volkswagen Group posted narrow market share gains.

Daimler and the BMW Group combined to own 4.4 percent of the U.S. auto market in July 2014. That figure fell to 4.1 percent in July 2015 as Mercedes-Benz posted big losses with their E-Class, S-Class, and GLK; as BMW suffered a 12-percent 3-Series decline, a 14-percent 4-Series drop, a 62-percent 5-Series decrease, and an 11-percent decrease at their Mini brand.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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36 Comments on “Chart Of The Day: Automaker Market Share In America – July 2015...”


  • avatar

    With just a little bit of tweaking, Chrysler and Hyundai could easily hit 15% and 12% respectively. Hyundai makes a DAMN GOOD product. I respect them.

    • 0 avatar
      NotFast

      But the only V8 Hyundai makes is weaksauce.

      • 0 avatar

        The V8 is going to ultimately die – just like the manual.

        The Hyundai V6 with AWD is a great combination. The V8 only needs to live on in the Equus, K900 and possibly as a low-take Genesis option.

        V6 with AWD should ALWAYS be an option in EVERY large crossover/ SUV. It’s a simpler, cheaper, more satisfying and more reliable engine than a forced induction 4-cylinder.

        I just drove the Tucson 1.6-L AWD turbo. I HATED the low end pickup. Put my Azera’s V6 in that sumub!tch.

      • 0 avatar
        SCE to AUX

        @NotFast:

        The Hyundai/Kia V8 isn’t weaksause according to the long-term testers at Edmunds:

        http://www.edmunds.com/kia/k900/2015/long-term-road-test/2015-kia-k900-v8-lust-deepens-on-road-to-phoenix.html

        420 HP, 6400 RPM (7000 according to Edmunds), 376 ft-lbs torque and 8 spd auto sounds pretty good to me. It’s not a supercharged Corvette, you know.

    • 0 avatar
      Big Al From 'Murica

      Hyundai has some room to grow. They could get into trucks and the new Tucson seems poised to grow in a hot segment. Also room under it for a smaller offering, again in a red hot segment. Not sure where you get the 4+ percent for FCA though.

      • 0 avatar

        Hyundai makes cars comfortable for me with fits and finishes higher than Ford/Chrysler and lower-end GM cars.

        Hyundai makes SUPERIOR products to Toyota and Honda – and Acura.

        All they need is a little more tweaking. The 1.6-L turbo sucks. They need to go 2.0T or V6.

        • 0 avatar
          tedward

          Unfortunately the one and a half liter turbos are here to stay. What they do to projected cafe averages is simply insane. The real shame is actually that we’ll see them in inappropriately large classes, such as the mid size sedans and suv’s. I wouldn’t have any problem with them at all if they were living in c and b segment cars.

      • 0 avatar
        Speed3

        I can see FCA hitting 12.5-13% market share. Jeep is on a roll and as long as their core products aren’t delayed too long it will continue its streak. The Grand Wagoneer will help.

        I am hopeful about the ’16 Dart refresh. Obviously we aren’t going to see Civic or Corolla levels of volume, but if they do a solid job reconfiguring options/pricing/drivetrain etc, it’s an opportunity to gain some market share. I don’t think Elantra or Cruze levels of volume are unreasonable goals.

        Alfa and Maserati won’t be putting down a ton of volume but don’t underestimate the allure of a handsome Italian luxury crossover in this market.

        Finally, the Town & Country is still a pretty big deal for FCA and my fingers are crossed that it’s a home run.

        Assuming all these product launches are executed well I think FCA can continue its sales momentum.

      • 0 avatar
        djsyndrome

        “Not sure where you get the 4+ percent for FCA though”

        Alfa Romeo

        • 0 avatar
          deanst

          Even Sergio isnt that delusional – no chance in hell Alfa will do twice the volume of bmw or daimler.

          • 0 avatar
            bball40dtw

            Sergio seems to think Alfa is going to do just under half of the volume of Mercedes or BMW in the US by 2017. Even that is delusional.

          • 0 avatar
            JohnTaurus_3.0_AX4N

            I think he was thinking “4% of FCA sales” instead of “4% total market penetration”. Im not saying he wasnt in the wrong, but I believe that is how the mistake came about.

            Anyway, most automakers have room to grow, especially how compeditive the market has become. There are few “bad apples” so to speak, everyone has a pretty decent product portfolio.

            If Toyota wants to right their ship, they can start by giving up on the dead horse that is the Tundra and start investing in their cars again. Try to make them good, instead of just good enough to get by on reputation and preception. Their lineup I feel is the most uncompeditive in the market, yet (for now) their sales dont reflect it (except with Tundra, and thats because the full size truck segment is one of the most compeditive, so duds quickly get passed over unless the customer is looking for “all show and no go”). I see more potential in Honda and American automakers (including the one with an Italian step parent) because they seem willing to reinvent what needs reinventing.

            If Toyota had 1/2 the sales of the older F-150, theyd give it refreshes for decades on end but wouldnt go back to the drawing board and totally flip the market on its ear every few years with unheard of and possibly unacceptable new powertrains and building materials. They wouldnt spend big money to significantly alter a vehicle that keeps the bills paid year after year. My point is, Ford seems willing to take risks and challenge tradition with its bread-winner while Toyota is content to add new “aggressive” body work to an old worn out mule and bank on their customers being too gulible to notice.

    • 0 avatar
      bd2

      H/K won’t be able to grow to a 12% share until Hyundai ends up building another NA plant.

      While Kia’s new Mexican plant will help with supply of the Forte and presumably the new Sportage and maybe even a Soul variant, H/K need to increase capacity for the Santa Fe/SFS and the Sorento and Kia having to build the SFS and Sorento at its GA plant doesn’t help.

      Needless to say, they (along with VW and Cadillac/Buick) need to expand their crossover lineups as well, but new CUV models (subcompact) are still a few years away (aside from a Kia hybrid CUV) and both H/K could used a larger CUV (Kia adding a CUV above the Sorento and Hyundai enlarging the Santa Fe).

      And even with that (and the Santa Cruz), still wouldn’t match what Toyota and Nissan have to offer in crossovers, SUVs and trucks.

  • avatar
    CoreyDL

    Tell you what, yesterday I saw my first S-Class Coupe in the wild, in white. And boy oh boy does that thing look expensive. It caused me to tune out temporarily from the business conversation at the table!

    THAT is a modern PLC. Mmm.

  • avatar
    olddavid

    I see these stats and wonder why Jeep and Subaru are hitting home runs? My experience is limited to used models that I have found for several clients, but they fail to excite me on any level. Yet, sales are on a perpetual upward trajectory. It has to be an emotional thing for the buyer, but I am unable to identify what? A self-image of rugged outdoorsman, bravely taking on Mother Nature – complete with the climate control set to 65? Subaru I kind of understand, with the killer turbo four, yet they fail to offer it on their great little coupe? Jeep hasn’t impressed me this century, but I admit my experience was jaded by a Compass.

    • 0 avatar
      SCE to AUX

      Subaru’s popularity stems from people’s unwillingness to die if they don’t have symmetrical AWD under them.

      Jeep has the same appeal as Subaru, but for Republicans.

      • 0 avatar
        brenschluss

        You’re still on this little crusade?

        I believe that virtually anyone who is able to buy a car knows that the difference between FWD and AWD, even in a blizzard, is much less one of safety than one of *effort*.

        Last winter, I drove through massive blizzards with FWD and bald tires, after bad financial choices in the fall precluded snow tires. Did I get stuck? No. Was it frustrating avoiding such a situation? Yes.

        Was I at any point in an unsafe situation because I didn’t have AWD? Absolutely not.

        Would it have taken fifteen seconds to drive up the hill to my house instead of a full minute on the rev-limiter? Yes, and a stress-free arrival at my front door is worth all of the CV boots in the world to me.

        • 0 avatar
          SCE to AUX

          I don’t deny the capabilities of a Jeep or Subaru, but I do refute the value of those capabilities for all but extreme corner cases.
          I live in hilly snow belt Pittsburgh. In 36 years of driving here I don’t recall missing a day of work due to snow conditions my 2WD car couldn’t negotiate.

    • 0 avatar
      dal20402

      Jeeps have a great image, and some of them (Wrangler, JGC) are actually compelling vehicles for appropriate use cases.

      Subarus are cheap, well-packaged, have AWD, and have an (undeserved, given their historically bad fuel economy) earth-friendly reputation.

    • 0 avatar
      bd2

      Jeep, Subie and LR have hit the jackpot b/c they what the public ever increasingly desires – AWD/4WD crossovers and SUVs (or AWD wagons/hatches that basically pass a crossovers).

      GM has done OK due to their fairly recently renewed trucks and SUVs, but GM’s crossovers are really long in the tooth and Cadillac and Buick don’t have the crossover lineups they need to compete (unless GM is waiting for the refresh and/or a new powertrain, pretty inexcusable that Buick won’t be getting the Envision until another whole year).

  • avatar
    APaGttH

    GM:

    * Continues to sell every Colorado and Canyon they build
    * Cadillac has zero life – everything down except SRX
    * Great googly moogly, I thought Honda and Jeep were going to kill the Encore
    * Trax and Encore combine for just under 13K – but as Trax sales go up, its platform mate Sonic sales go down
    * About 76K Silverado/Sierra trucks sold
    * If it wasn’t for the Encore and Enclave, Buick would look as bad as Cadillac
    * Why update Lambda when people are buying so many of them as it is

    Toyota

    * Corolla alone outsold Yaris Prius (all Prii submodels ), Avalon, and all of Scion combined by over 5%.
    * Did I mention the Camry outsold the Corolla by over 8K units?
    * Scion sales down 25.6% from July 2014, and July 2014 numbers sucked – dead brand walking
    * Lexus is back on top of the luxury sales segment
    * Camry outsold the FJ Cruiser, Venza, Highlander, 4Runner, Sienna, Sequoia, and Land Cruiser combined
    * Tacoma enjoying a overall boost in the midsize segment – 17K units moved
    * Despite the kudos on Camry and Corolla sales, what is more remarkable is both were down last month

    Ford

    * There be life at Lincoln – but it isn’t much better than life support – Lincoln SUV/CUV sales are holding up the brand
    * Mustang beats Camaro!
    * Escape beats Rav-4
    * Only Ford car that increased sales was the Fusion
    * Even up to $8K in incentives on C-Max can’t help goose sales
    * F-Series sales beat month-over-month number, but Silverado/Sierra combined still beat F-Series
    * E-Series and Transit sales beat last year stand alone E-Series sales

    FCA

    * Jeep sales up 23%
    * Renegade sold 6,320 units – if there is a lesson learned here from GM, FCA and Honda sales – there is plenty of room for subcompact CUVs out there – love ’em or hate ’em – they aren’t a fad
    * Chrysler 200 sales up 85% from last year
    * Apparently there were still 78 Avengers collecting dust on lots that people bought
    * The three pony cars of Mustang, Camaro, and Challenger combined for almost 21K units – Challenger was the weakest of the 3 at 5,100 but up 6%
    * Who are the people buying so many Dodge Journeys?!?! Who are you people!
    * The big surge in Ram sales flattened out in July, with GM and Ford taking marketshare back from FCA – sales up 1% – while GM and Ford had bigger gains and Toyota had a small increase
    * Fiat down 15% month-over-month, and 13% year over year – for all the money they are pouring into Alfa, the corks are popped over a total of 48 sales
    *

    • 0 avatar
      wolfinator

      As someone who looked at a Dodge Journey – they’re probably selling to families who need/want a 3-row vehicle, think minivans are icky, and can’t handle the eye-watering payments of alternatives.

      I’m unaware of any other 3-row CUV that starts at 20k?

      • 0 avatar
        Lorenzo

        I’m not sure there are that many families large enough to need the 3rd row all the time, but it’s useful at times if grandma or uncle Ned are along for the ride, and there’s still room for the bags of paraphernalia that accompanies the kids. The comfort level for adults in back has to figure into it, and the 3.6 Pentastar and MB derived 6-speed auto have proven to be mostly trouble-free.

    • 0 avatar
      dal20402

      “Who are the people buying so many Dodge Journeys?!?! Who are you people!”

      Journey buyers are to CUV buyers as all those Avenger and old-200 buyers in the last year or so were to sedan buyers. They want cheap space and features and couldn’t care less whether the vehicle is at all refined or up to date.

    • 0 avatar
      28-Cars-Later

      “love ’em or hate ’em – they aren’t a fad”

      They are in style, and things go in and out of style.

    • 0 avatar
      Hummer

      I believe FCA has scaled back Ram incentives, at least from tracking prices on Cars.c the prices have went up a few thousand across the board, I don’t see a multitude of 17-18k Hemi Rams any longer

  • avatar

    having survived bankruptcy and the ignition issue, one might suppose GM has perhaps found the bottom. however the competition is strong and GM’s marketing has not improved and is in some ways worse. therefore i stand by my prediction of 15% market share. shame really, it’s not the products hurting us.

  • avatar
    Jeff S

    Without pickups and crossovers GM, Ford, and Chrysler would be losing sales and not gaining.

    • 0 avatar
      APaGttH

      Without pickups and crossovers, Toyota would be losing sales and not gaining.

      Corolla – down 1.9%
      Prius (family) – down 13.3%
      Camry – down 3.6%
      Avalon – down 13.3%
      Scion FR-S – down 9.6%
      Scion xB – down 7.0%
      Scion tC – down 15.7%
      Lexus CT – down 30.6%
      Lexus IS – down 5.8%
      Lexus ES – down 14.0%
      Lexus GS – down 15.0%

      In contrast:

      RAV4 – down 0.3% (basically flat)
      Highlander – up 12.1%
      4Runner – up 25.8%
      Sequioa – up 4.5%
      Tacoma – up 28.6% – best month in history
      Tundra – up 1.9%
      GX – up 19.5%

      It is a great strawman – but Americans are buying pickups and SUVs because memories are short, gas is cheap, and the economy has improved. It has nothing to do with over/under dependency.

      Last I checked, automakers are in a business to make a profit. You make profit by building what customers want. Across the board, customers want CUV/SUV and trucks.

      There has been story after story here on TTAC about the shrinking sales of sedans in total.

      There was a story here early this week that shows that Ford, GM, Honda and Toyota have all lost marketshare and that FCA has basically sucked it all up, and that is a long term trend – not a part of 2015 stat. FCA momentum is on trucks and SUVs people want to buy. Toyota and Honda marketshare has never recovered in the US from the 2011 earthquake and tsunami.

      FCA is probably the most dependent on truck and SUV sales for success, with RAM and Jeep propping up the business.

      • 0 avatar
        Hummer

        +1 APa (except short memories, no one wants to be in a Camry)

        We should be happy with this news that our nation is doing well, no let out a sigh of contempt that people aren’t being repressed into vehicles they don’t want.

  • avatar
    JohnTaurus_3.0_AX4N

    GM and Honda are up, Ford and FCA hold steady, and Toyota falls. Yep, good news all around. Hope it continues.

    I had some hope for FCA before but personally wouldnt consider any of their products (although I admire the 300C)…until I saw and heard the Giulia. As much of a Ford guy as I am, it would be my pick if I were handed a blank check and dropped off somewhere near an Alfa dealership (I think the closest one to me is in Pensacola, and it wouldnt be the first time Ive taken a trip there just to buy a vehicle). I dont need another sedan, and even if I had a Giulia, I wouldnt get rid of my Taurus (itd remain an economical d/d), but that thing calls my name LOUDLY. Its begging me to find some twisty roads and have my way with it.

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