Chart Of The Day: Auto Brand Market Share In America In May 2015

by Timothy Cain

Published: June 2nd, 2015

General Motors earned 17.9% of the U.S. auto industry’s sales volume in May 2015, a drop from 18.5% one month ago but a slight improvement compared with May 2014, when GM’s market share stood at 17.7%.

In May 2015, GM’s U.S. sales grew at a 3% clip, twice the rate of improvement posted by the overall auto industry. GM’s gains came mainly as a result of improved pickup truck volume and a strong month for Lambda crossovers.

Year-over-year, Ford Motor Company’s market share slid by almost one-half of one percentage point, a loss largely traced back to the F-Series’ 10% drop and a slight drop-off in utility vehicle sales. Toyota, Nissan, and Hyundai-Kia lost small amounts of market share in comparison with May 2014, as well. FCA, including Alfa Romeo and Maserati, saw its share of the U.S. industry rise from 12.2% in May 2014 to 12.5% one year later thanks to a best-ever month for the Jeep brand, the company’s highest-performing outlet.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

#AutoSales #ChartOfTheDay #MarketShare #May2015Sales #SalesCharts #U.S.AutoSales

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Eggsalad on Jun 02, 2015

Don't quote me on this, but I feel like Subaru is being held back by production limitations. Last I heard, people were buying Foresters straight off the transporter. If they could make more, they could sell more.

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Lou_BC on Jun 02, 2015

Naysayers are saying Ford is in trouble due to F150 sales and some are blaming the aluminum body. We must remember that GM had a sluggish roll out of the Silverado/Sierra siblings. One pundit called it the worst release ever for GM. Now we see GM making very good gains.

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- Big Al from Oz on Jun 03, 2015
  
  @Lou BC, I do believe what you are stating is correct, but there are some significant differences; 1. The Silverado wasn't a radical departure from the normal pickup convention. The F-150 is quite a radical vehicle for the generally conservative demographic that do buy the majority of pickups. The length of time for the conservative consumer to become comfortable with the new aluminium F-150 will take some time. This will also increase the likelihood of people 'defecting' to other brands of pickups. 2. It seems as there are less of the older F-150s around people are moving to other brands and not adopting the newer F-150 in numbers to maintain or improve numbers. The slump in F-150 numbers in a improving market is quite significant. Look at the monthly figures and the difference between the 2015 aluminium F-150 vs the Silverado is nearly 17%, not the 9.7% that the F-150 has slumped, you must also consider the improvement of the F-150s competitors. The Silverado didn't perform nowhere nearly as poorly as this. Ford has a lot of work to do. Ford is using production as the root cause of it's problems. I don't disagree that a small part of the issues facing Ford over the 2015 aluminium F-150 is due to production issues. If one looks at the time it is taking to move the new 2015 aluminium off lots, then Ford appears to be able to sate most demand for the number of interested people. As I've stated, Ford has a many faceted problem with the new aluminium F-150 to resolve. This will take some considerable time. If the F-150 numbers continue as they have it will be competing with the Ram in a few months. When Ford is sincere about the issue confronting them they will have enough egg on their faces, without having to justify the new aluminium F-150 is Ram's biggest competitor. I don't foresee this though. I do foresee GM sitting at the helm of the US pickup market for years to come. Ford will need to bring in the Ranger to boost sales. This is one huge gamble by Ford. It will take Ford many years to be in a position to overcome this poor decision. I'm not anti Ford as I more or less own one and it's so far been a pleasure to own and use. Don't forget the increase competition coming Ford's way as well. I don't envy Ford's position with it move to expensive, loss making aluminium pickups.
  
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- Lou_BC on Jun 04, 2015
  
  @Big Al from Oz Big Al - some people are probably worried about the change to aluminum and will wait to see how it plays out. I am not an early adopter. If I had to replace my truck right now I'd most likely buy a Silverado. I liked the Colorado but the back appeared to be too cramped. I'd have to test drive one with the whole family on board to see if it would work for me. I've seen way more new Ford's on the road so far this year than I've seen new GM's last year at the same time. I don't like the looks of most of the grills on the new F150's so that is probably a factor as well.
  
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STRATOS on Jun 03, 2015

How about a chart that does not include pickup trucks.

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- Hummer on Jun 03, 2015
  
  They've done that, it wasn't very worthwhile.
  
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DeadWeight on Jun 04, 2015

Fukking incompetent GM & Cadillac. LOL. They've even managed to fark up their sole profitable Cadillac Model, being the Escalade. From July 2015 Consumer Reports (Road Review of 2015 Escalade): "...this SUV's luxury is disappointingly skin deep. On the way to the Red Carpet, the Escalade's ride feels far from luxurious. This SUV simply floundered in our driving test. With apologies to U-Haul, the Caddy's harsh ride atop those shiny 22 inch rims is comparable to that of a rented box-truck. In emergency maneuvers, the Escalade is unusually slow and ungainly. And stopping distances outstretched other full-size SUVs. That may seem self-evident for such a behemoth, but the Escalade makes the Lincoln Navigator - and even the Escalade's down market sibling, the Chevrolet Suburban - feel almost graceful by comparison. So how does the Escalade treat your posse? The 2nd-row seat will leave your VIP passengers feeling like they're flying coach, and the 3rd row is simply cramped and awkward. Price - $73,965 - $95,870 As tested price $87,360." What an incompetent, unsalvageable FUBAR mess of a corporation & entity GM is (especially Cadillac). Consumer Reports rated their $25,790 Kia Sorrento higher, with a Road Score of 84, versus the 61 Road Score given to the Crap-I-lac Escalade. I was talking to a tech who works at a Cadillac Dealer on Tuesday who was telling me about how the ATS/CTS 2.0Ts are ginormous pieces of $hit, too. LOL. GM.

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