Chart Of The Day: Auto Brand Market Share In Mexico In 2014

Timothy Cain
by Timothy Cain
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chart of the day auto brand market share in mexico in 2014

The Asociación Mexicana de la Industria Automotriz reported a 7% increase to 1.1 million new vehicle sales in 2014.

Nissan is Mexico’s best-selling auto brand. Sales at the Nissan brand jumped 11% to 291,729 units in 2014. Combined with Infiniti and Renault volume, the Alliance owned 28% of the overall Mexican auto market, up slightly more than a percentage point compared with 2013.

A larger market didn’t benefit a number of brands, however. Sales at Alfa Romeo, Chrysler, Fiat, Ford, Peugeot, Smart, and Volvo decreased in 2014. For the most part, the biggest improvements were recorded by low-volume brands. Subaru rose 165%, but only to 1410 sales. Infiniti shot up 49% to 1475. Isuzu jumped 45% to 1468. Porsche climbed 27% to 975 units.

Regardless, Mexico is known more for the size of the country’s production capacity than for the country’s consumption of automobiles. For every new vehicle registered in Mexico, the country’s workers build 2.8 new vehicles. Production jumped 10% in 2014 to 3.2 million units. 90% of that production was powered by Nissan, General Motors, FCA, Volkswagen, and Ford. Honda, Mazda, and Toyota also assemble vehicles in Mexico.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
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  • Kovakp Kovakp on Jan 24, 2015

    I wonder if there has ever been a proper exposé of the Australian DoD's Cold War experimenting upon their own citizens with communicable learning disabilities (CLDs)? The project was cancelled in 1967 when researchers concluded that Soviet alcoholism was a more efficient destroyer of their technocracy with the added advantage of being an indigenous tradition. But that was too late to save TTAC's Aussies from being innocent victims of a desperate time.

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    • HerrKaLeun HerrKaLeun on Jan 25, 2015

      @Pch101 your head of state is the Queen and the PM has to be appointed by the queen. At least our president doesn't need approval from another nation. the US hasn't been a colony since 1776 and we were allowed to drive on the right side of the road, when will you find the courage?

  • Threeer Threeer on Jan 25, 2015

    I see what you did there...putting "Renault" and "Alliance" in the same sentence!

  • Wmba Wmba on Jan 25, 2015

    Robert Ryan, anorak, nutter, believer in conspiracy theories made up in the vacuum stolidly maintained between his ears, once proclaimed in breathless tones that all GM high feature V6s were made in some Holden shed for the entire world, informs us you cannot get insurance for LHD cars in the UK which 30 seconds on google would disprove, gangs up with BAFO to rail about US chicken tax for reasons no rational person can discern, calls everyone who disagrees with his wild imaginings a UAW troll, and manages to insert large foot in mouth at every opportunity. Today's RR revelation: "Roughly 30% of Global vehicles are RHD." If you add up vehicle sales from the UK, India, Japan, Oz, S Africa and the other odds and ends, you get about 15 million out of 88 million worldwide last year. Far from being 30% of the total, it's more like 16 or 17%. Just another RobertRyan blunder. I know it gets a bit warm in Oz during the summer, mate. Try pouring a bucket of ice water over your head. It might clear things up but I doubt it - you've been spouting rubbish for the last six years or more on this site. And, you never learn, which means we get to read the same idiocy over and over again. Oh joy.

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    • Pch101 Pch101 on Jan 25, 2015

      If Robert allows a day to pass without making some kind of factual error, then he feels incomplete. Screwing things up must have some therapeutic value.

  • TomHend TomHend on Jan 25, 2015

    Let's see, 7 year 0% loans, 31% of all 2014 new car loans were to sub prime buyers, GM profit is 2011 $9.2B, in 2013 $5.4B and on course for 2014 to be $4B-yup things are great, nothing to see here, move along.