Chart Of The Day: Auto Brand Market Share In Mexico In 2014
The Asociación Mexicana de la Industria Automotriz reported a 7% increase to 1.1 million new vehicle sales in 2014.
Nissan is Mexico’s best-selling auto brand. Sales at the Nissan brand jumped 11% to 291,729 units in 2014. Combined with Infiniti and Renault volume, the Alliance owned 28% of the overall Mexican auto market, up slightly more than a percentage point compared with 2013.
A larger market didn’t benefit a number of brands, however. Sales at Alfa Romeo, Chrysler, Fiat, Ford, Peugeot, Smart, and Volvo decreased in 2014. For the most part, the biggest improvements were recorded by low-volume brands. Subaru rose 165%, but only to 1410 sales. Infiniti shot up 49% to 1475. Isuzu jumped 45% to 1468. Porsche climbed 27% to 975 units.
Regardless, Mexico is known more for the size of the country’s production capacity than for the country’s consumption of automobiles. For every new vehicle registered in Mexico, the country’s workers build 2.8 new vehicles. Production jumped 10% in 2014 to 3.2 million units. 90% of that production was powered by Nissan, General Motors, FCA, Volkswagen, and Ford. Honda, Mazda, and Toyota also assemble vehicles in Mexico.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
More by Timothy Cain