Chart Of The Day: Auto Brand Market Share In America In February 2015
March 6th, 2015 9:05 AM Share
Compared with the previous month, GM’s U.S. market share grew by more than half a percentage point to 18.4% in February 2015. During the same month-to-month period, Ford Motor Company’s share slipped by nearly a full percentage point to 14.3%. FoMoCo was joined by Toyota (including its Lexus and Scion sub-brands), Honda, Subaru, and the Volkswagen Group in losing share to FCA, Nissan, and the Korean duo, Hyundai and Kia.
Full brand-by-brand results were published earlier this week. We also published a list of America’s 20 best-selling vehicles through the first two months of 2015.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
Published March 7th, 2015 8:48 AM
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28 of 32 comments
If my experience at a Ford dealer yesterday is par for the course, I can understand why they are losing market share.
This is actually for Big Al from Oz, but I can't see the Reply button. I'm curious about your thoughts on who is buying all the half-ton trucks ? I followed a few other of your posts and agree very few actually do much towing or hauling. The collapse in oil prices have devastated the West - Alberta , Saskatchewan , North Dakota, eastern Montana . I assume tough times all the way south to Texas. All big truck buyers. But truck sales are drying up in these traditional areas. So who is buying trucks? Perhaps farmers, I'm not sure how grain, corn and beef prices are. But are city folk buying these things just because of a drop in gas prices? I just don't get it. By the way, where I live the towing amount is limited to GVWR. It doesn't matter what the factory rating is. So most light duty trucks are limited to roughly 7200lbs. You can do more with a weight distributing hitch. Not sure other jurisdictions.
My worst sales experience was at a Toyota dealer in Roseville, Ca., in 2001... shopping for a 2001 Highlander (still have it, didn't buy it there). My best experience was shopping for an '81 Accord in Santa Ana, Ca.... the salesman gave me a decent trade-in on my POS '78 Turbo Regal and a good deal on the Accord and then sat back in his chair strumming his guitar as I signed the paperwork.
Last year my wife and I pull into a Toyota dealership on a Saturday afternoon, a younger salesman in the parking lot hangs up his phone and comes over. We tell him what we're looking for spot the car we like, he grabs the keys and we go for a 5 minute test drive where he tells us all about the radio. As we're pulling into the lot he says "what do you say we head inside and start some paperwork" I kept thinking he was going to tell us more about the car, give us a walk through the compartments or something. We were both a little irritated by how fast he was pushing us to sign papers. We ended up leaving after a brief talk with the manager. We also couldn't help but notice the salesman was back on his iPhone. That might I decide to email the dealership saying how unhappy we were with ring rushed. The next morning (Sunday) I get a call from the owner of the dealership apologizing and thanking us for bringing the experience to their attention.....looking back I wonder if maybe we didn't seem serious enough, or should have asked more questions about the car or maybe they already sold a bunch of cars that day. But I did think it was cool the owner took the time to call and apologize.