Chart Of The Day: Auto Brand Market Share In America In April 2015

Timothy Cain
by Timothy Cain
chart of the day auto brand market share in america in april 2015

Compared with the prior month, General Motors’ U.S. market share increased by more than two percentage points to 18.5% in April 2015. Toyota’s trio of brands lost slightly more than half a percentage point. American Honda jumped from 8.2% to 8.9%.

Nissan and Infiniti dropped by nearly two percentage points as the automaker suffered its normal, anticipated, severe drop-off in April volume. The auto industry’s size decreased 6% between March and April; Nissan USA’s sales fell 24% during the same period.

Compared with April 2014, GM’s market share elevation was only slight. American Honda lost more than half a percentage point, sliding from 9.5% to 8.9%. And Nissan’s 7.5% share remained on an even keel.

Auto industry volume increased at a 4.6% clip to 1.455M units in April 2014

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar.

Join the conversation
  • Fred Fred on May 04, 2015

    Just a couple of days ago I read that Honda sales were down some for April, but here it says they gained market share. I guess if the over all market went down then it could happen, but then I reminded of the old saying about statistics and lies.

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    • WheelMcCoy WheelMcCoy on May 04, 2015

      @mike978 Comparing to the previous month can give a feel of how one auto brand is faring against the competition. Year-over-year is a good indicator of how your own brand is doing overall. And I finally see movement in Mazda! Last month they were at 2.1%. This month, they're up to 2.2%! :)

  • Val.catiniit Val.catiniit on May 04, 2015

    Is always General Motors the "winner"? Show Auto Reviews

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    • Wmba Wmba on May 04, 2015

      @DenverMike You're not sure Porsche is profitable? Why not?

  • Rod Panhard Rod Panhard on May 04, 2015

    And to think that in 1965, GM, Ford and Chrysler held 90.5 percent of the market, according to Ward's.

    • See 1 previous
    • 56BelAire 56BelAire on May 04, 2015

      In other 1965 news......LBJ was POTUS, we had no worries about Radical Islam but were instead fighting "gooks" in Vietnam. Race riots engulfed Watts in Los Angeles............50 years and not much has changed for the better. Dr. Zhivago, Sound of Music, My Fair Lady, Hogan's Hero's, I Love Lucy, I Dream of Jeannie, Andy far Hollywood and TV industries have sunk........Oh well, I guess I'm just a "Grumpy Old Man".