By on July 1, 2015

TTAC June 2015 YTD auto brand market share chart

General Motors generated 17.7% of the U.S. auto industry’s new vehicle sales in the first-half of 2015, a slight decline from the 17.8% market share earned by GM in the same period one year ago.

GM, the top-selling automobile manufacturer in the United States, posted a 3.4% year-over-year sales improvement through the first six months of 2015, but that was a full percentage point off the pace set by the industry as a whole.

Similarly, Ford Motor Company, American Honda, Hyundai-Kia, and the Volkswagen Group all failed to grow their sales at the rate of the steadily growing American auto industry. The overall auto industry is beginning to appear capable of selling 17 million vehicles for the first time since 2001, when sales slipped 1.3% from the massive achievement of 2000.

On the other side of the coin, Toyota (including Lexus and Scion) have improved their market share from 14.3% in the first six months of 2014 to 14.4% this year. Fiat Chrysler Automobiles, meanwhile, now owns 12.8% of the U.S. new vehicle market, up from 12.6% at this point last year.

America’s top-selling vehicle in the month of June was Ford’s F-Series, but it was roundly outsold by the twins from General Motors, Chevrolet’s Silverado and the GMC Sierra. The Toyota Camry led all cars for the fifth consecutive month. The Honda CR-V likewise expanded its lead in the SUV/crossover sales race. Total June auto sales were up 4% to just under 1.48 million units.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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7 Comments on “Chart Of The Day: U.S. Automaker Market Share In America – June 2015 YTD...”


  • avatar
    RideHeight

    This chart is like being on a weight plateau.

  • avatar
    elimgarak

    Tim, is there accessible data that breaks down these sales figures by region/state?

    I’m shocked that Hyundai/Kia + Nissan group combine for 16%+ share. Where are these cars? Are they really popular down south or out west?

    • 0 avatar

      Hyundai of New Port Richey – if not #1 in volume in the country – is #1 in volume is the Southeast and consistantly pumps out probably ~800-1000 units/mo. More or less, if you can fog a mirror and someone has an insurance card, you’re driving an Elantra. Crown, Brandon Hyundai, and Hyundai of Wesley Chapel are all similarly aggressive.

      I learned from my mistakes and don’t go buying late model Hyundais unless they’re 2.0T Genesis coupes with 6-speeds because there is no reason to buy a used one from me when you can go get a new one for $2500 more with 100k/10yr coverage and captive financing with stupid low rates to anyone who can breathe through their mouth.

    • 0 avatar
      haroldingpatrick

      They are very popular in the SE Piedmont Atlantic mega region that runs from Alabama/Georgia through the Carolinas with Atlanta and Charlotte being the main population centers. Working class people of all races buy Korean, middle class professionals buy Japanese, and upper middle class professionals buy German or high end Japanese. The country types(salt of the earth, I don’t mean that pejoratively), buy American pickups and a few cars, but they are going Korean as well. Nissan seems to be riding the fence between working class and middle class people.

      • 0 avatar
        elimgarak

        Oh ok. I’ve never lived south of DC (well spent a week in Louisville, KY and TPC Sawgrass once) and the regions I know best are NY/DC & Seattle areas and just don’t see the Nissan, Hyundai, Kia volume that I keep seeing on Cain’s excellent marketshare pieces month in month out.

  • avatar
    CoreyDL

    What a hilarious drop-off between Hyundai/Kia and VW. I’m so glad they’re failing here. The American public has sampled their product, and largely rejected it for its flaws. That’s how a market is supposed to work.

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