Chart Of The Day: U.S. SUV/Crossover Market Share Rises To 34% In May 2015

Timothy Cain
by Timothy Cain
chart of the day u s suv crossover market share rises to 34 in may 2015

In May 2015, for the fifth consecutive month, more than one-third of the new vehicles sold in the United States were SUVs and crossovers. Year-over-year, the share of the market earned by utility vehicles increased from slightly less than 32% to slightly more than 34%, a gain equal to 50,000 extra sales in a market which saw passenger car volume tumble by nearly 30,000 units.

Led by the Honda CR-V, which was actually down 1% in May 2015, the U.S. SUV/crossover market was strengthened by new products last month. May was the second full month for the Jeep Renegade in what turned out to be the highest-volume month in the Jeep brand’s history. Not only did Jeep sell more than 20,000 Wranglers for the first time ever, not only did Jeep break the Cherokee’s sales record, but they also sold 4,416 copies of the Renegade.

Honda added 6,381 HR-Vs in the model’s first month on sale. With the new XC90 increasingly available, Volvo sold 741, a 60% year-over-year improvement. Chevrolet reported its first month with more than 5,000 Trax sales.

And among the higher-volume vehicles, the Chevrolet Equinox, Toyota RAV4, and Nissan Rogue all posted double-digit percentage gains. Overall SUV/crossover sales jumped 10% as a result. Sales of the category are up 12% to nearly 2.4 million through the first five months of 2015.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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11 of 17 comments
  • RideHeight RideHeight on Jun 04, 2015

    I may possibly understand the CUV phenomenon; nobody wants little crampy cars. Probably 1 million people on this planet care about handling. The rest care about comfort and visibility (the little we still can get).

    • See 8 previous
    • DevilsRotary86 DevilsRotary86 on Jun 04, 2015

      "nobody wants little crampy cars." I wouldn't paint with so broad of a brush. I for one like small cars. The largest car I have ever owned was a 2009 Chevrolet Cobalt. How about most want big cars?

  • FreedMike FreedMike on Jun 04, 2015

    Well, if nothing else the CUV craze comfirms that automakers continue to be able to take basic machines and sell them for radically more than they're worth. Here's an excellent case in point: the Mazda 3 / CX-5. Dimensionally, these two cars are almost identical, inside and out. They have the same engines and (I'm going to guess) the same suspensions. Open them the cargo areas and you'll find very similar space (the CUV obviously has more, but not radically so). And the CX-5 is thousands more expensive. That's what this whole thing boils down to - people paying LOTS more for so they can sit up a couple of inches higher. Makes no sense to me, but if this is what sells, and it makes it possible for Mazda (or other manufacturers) to produce more enthusiast-oriented vehicles, then party on.

  • Brandon What is a "city crossover"?
  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.
  • Wjtinfwb Jeez... I've got 3 Ford's and have been a defender due to my overall good experiences but this is getting hard to defend. Thinking the product durability testing that used to take months to rack up 100k miles or more is being replaced with computer simulations that just aren't causing these real-world issues to pop up. More time at the proving ground please...