Chart Of The Day: Automaker Market Share In America – July 2015

by Timothy Cain

August 5th, 2015 10:00 AM

chart of the day automaker market share in america july 2015

As the U.S. auto industry’s sales volume grew by more than 5 percent to 1.5 million units in July 2015, General Motors increased its July market share from 17.8 percent in 2014 to 18.0 percent in July 2015. GM says their retail sales jumped 14% last month. Total GM sales were up 6%.

Toyota Motor Sales saw their share of the U.S. market fall from 15 percent in July 2014 to 14.4 percent in July 2015 even as their premium Lexus division ended the month with more sales than BMW or Mercedes-Benz.

Ford Motor Company and Fiat Chrysler held steady on a year-over-year basis as Honda, Nissan, the Korean Hyundai-Kia conglomerate, and the Volkswagen Group posted narrow market share gains.

Daimler and the BMW Group combined to own 4.4 percent of the U.S. auto market in July 2014. That figure fell to 4.1 percent in July 2015 as Mercedes-Benz posted big losses with their E-Class, S-Class, and GLK; as BMW suffered a 12-percent 3-Series decline, a 14-percent 4-Series drop, a 62-percent 5-Series decrease, and an 11-percent decrease at their Mini brand.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

#AutoSales #July2015Sales #MarketShare #SalesCharts #U.S.AutoSales

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11 of 36 comments

APaGttH on Aug 05, 2015

GM: * Continues to sell every Colorado and Canyon they build * Cadillac has zero life - everything down except SRX * Great googly moogly, I thought Honda and Jeep were going to kill the Encore * Trax and Encore combine for just under 13K - but as Trax sales go up, its platform mate Sonic sales go down * About 76K Silverado/Sierra trucks sold * If it wasn't for the Encore and Enclave, Buick would look as bad as Cadillac * Why update Lambda when people are buying so many of them as it is Toyota * Corolla alone outsold Yaris Prius (all Prii submodels ), Avalon, and all of Scion combined by over 5%. * Did I mention the Camry outsold the Corolla by over 8K units? * Scion sales down 25.6% from July 2014, and July 2014 numbers sucked - dead brand walking * Lexus is back on top of the luxury sales segment * Camry outsold the FJ Cruiser, Venza, Highlander, 4Runner, Sienna, Sequoia, and Land Cruiser combined * Tacoma enjoying a overall boost in the midsize segment - 17K units moved * Despite the kudos on Camry and Corolla sales, what is more remarkable is both were down last month Ford * There be life at Lincoln - but it isn't much better than life support - Lincoln SUV/CUV sales are holding up the brand * Mustang beats Camaro! * Escape beats Rav-4 * Only Ford car that increased sales was the Fusion * Even up to $8K in incentives on C-Max can't help goose sales * F-Series sales beat month-over-month number, but Silverado/Sierra combined still beat F-Series * E-Series and Transit sales beat last year stand alone E-Series sales FCA * Jeep sales up 23% * Renegade sold 6,320 units - if there is a lesson learned here from GM, FCA and Honda sales - there is plenty of room for subcompact CUVs out there - love 'em or hate 'em - they aren't a fad * Chrysler 200 sales up 85% from last year * Apparently there were still 78 Avengers collecting dust on lots that people bought * The three pony cars of Mustang, Camaro, and Challenger combined for almost 21K units - Challenger was the weakest of the 3 at 5,100 but up 6% * Who are the people buying so many Dodge Journeys?!?! Who are you people! * The big surge in Ram sales flattened out in July, with GM and Ford taking marketshare back from FCA - sales up 1% - while GM and Ford had bigger gains and Toyota had a small increase * Fiat down 15% month-over-month, and 13% year over year - for all the money they are pouring into Alfa, the corks are popped over a total of 48 sales *

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- Wolfinator on Aug 05, 2015
  
  As someone who looked at a Dodge Journey - they're probably selling to families who need/want a 3-row vehicle, think minivans are icky, and can't handle the eye-watering payments of alternatives. I'm unaware of any other 3-row CUV that starts at 20k?
  
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- Lorenzo on Aug 05, 2015
  
  @wolfinator I'm not sure there are that many families large enough to need the 3rd row all the time, but it's useful at times if grandma or uncle Ned are along for the ride, and there's still room for the bags of paraphernalia that accompanies the kids. The comfort level for adults in back has to figure into it, and the 3.6 Pentastar and MB derived 6-speed auto have proven to be mostly trouble-free.
  
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- Dal20402 on Aug 05, 2015
  
  "Who are the people buying so many Dodge Journeys?!?! Who are you people!" Journey buyers are to CUV buyers as all those Avenger and old-200 buyers in the last year or so were to sedan buyers. They want cheap space and features and couldn't care less whether the vehicle is at all refined or up to date.
  
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- 28-Cars-Later on Aug 05, 2015
  
  "love ’em or hate ’em – they aren’t a fad" They are in style, and things go in and out of style.
  
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- Hummer on Aug 05, 2015
  
  I believe FCA has scaled back Ram incentives, at least from tracking prices on Cars.c the prices have went up a few thousand across the board, I don't see a multitude of 17-18k Hemi Rams any longer
  
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Buickman on Aug 05, 2015

having survived bankruptcy and the ignition issue, one might suppose GM has perhaps found the bottom. however the competition is strong and GM's marketing has not improved and is in some ways worse. therefore i stand by my prediction of 15% market share. shame really, it's not the products hurting us.

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Jeff S on Aug 05, 2015

Without pickups and crossovers GM, Ford, and Chrysler would be losing sales and not gaining.

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- APaGttH on Aug 05, 2015
  
  Without pickups and crossovers, Toyota would be losing sales and not gaining. Corolla - down 1.9% Prius (family) - down 13.3% Camry - down 3.6% Avalon - down 13.3% Scion FR-S - down 9.6% Scion xB - down 7.0% Scion tC - down 15.7% Lexus CT - down 30.6% Lexus IS - down 5.8% Lexus ES - down 14.0% Lexus GS - down 15.0% In contrast: RAV4 - down 0.3% (basically flat) Highlander - up 12.1% 4Runner - up 25.8% Sequioa - up 4.5% Tacoma - up 28.6% - best month in history Tundra - up 1.9% GX - up 19.5% It is a great strawman - but Americans are buying pickups and SUVs because memories are short, gas is cheap, and the economy has improved. It has nothing to do with over/under dependency. Last I checked, automakers are in a business to make a profit. You make profit by building what customers want. Across the board, customers want CUV/SUV and trucks. There has been story after story here on TTAC about the shrinking sales of sedans in total. There was a story here early this week that shows that Ford, GM, Honda and Toyota have all lost marketshare and that FCA has basically sucked it all up, and that is a long term trend - not a part of 2015 stat. FCA momentum is on trucks and SUVs people want to buy. Toyota and Honda marketshare has never recovered in the US from the 2011 earthquake and tsunami. FCA is probably the most dependent on truck and SUV sales for success, with RAM and Jeep propping up the business.
  
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- Hummer on Aug 05, 2015
  
  @APaGttH +1 APa (except short memories, no one wants to be in a Camry) We should be happy with this news that our nation is doing well, no let out a sigh of contempt that people aren't being repressed into vehicles they don't want.
  
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JohnTaurus on Aug 05, 2015

GM and Honda are up, Ford and FCA hold steady, and Toyota falls. Yep, good news all around. Hope it continues. I had some hope for FCA before but personally wouldnt consider any of their products (although I admire the 300C)...until I saw and heard the Giulia. As much of a Ford guy as I am, it would be my pick if I were handed a blank check and dropped off somewhere near an Alfa dealership (I think the closest one to me is in Pensacola, and it wouldnt be the first time Ive taken a trip there just to buy a vehicle). I dont need another sedan, and even if I had a Giulia, I wouldnt get rid of my Taurus (itd remain an economical d/d), but that thing calls my name LOUDLY. Its begging me to find some twisty roads and have my way with it.

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