By on May 27, 2015

2016 Hyundai Tucson

Hyundai says it’s on target to sell 760,000 units in the United States by the end of 2015, though crossover and SUV sales are lacking for now.

Hyundai’s overall USDM sales through April were up 6.2 percent compared to last year, with 240,038 units leaving the lot, Ward’s Auto reports. The figure bests the automaker’s projected 5 percent increase for 2015 thus far.

However, Hyundai Motor America CEO Dave Zuchowski says most of the success comes from car sales, whereas crossover and SUV sales need improving. Though the vehicles made up 21 percent of the automaker’s 68,009 units sold in April alone, the overall U.S. crossover/truck/SUV market made up 55.3 percent of the 1.45 million new vehicles sold during the period:

We’re up 6 percent in cars in a segment that’s down a little bit, (but) we’re up 6 percent in trucks in a segment that’s up almost 11 percent. With us (having) limited capacity of trucks and the truck market representing 56 percent of everything that’s sold, we can hit our number and still potentially lose share just because of the influence of the truck market.

The automaker aims to remedy the issue by introducing a B-segment crossover and the production-ready version of the Santa Cruz crossover pickup, along with boosting inventories of the Tucson, thanks to the upcoming arrival of the 2016 model from South Korea. At least 65,000 Tucsons are set to arrive this year, with 90,000 to be shipped in 2016 due to Hyundai adding 50,000 more of the crossover to the assembly line in Ulsan. More Tucsons could be brought over in 2015, however, if the automaker’s negotiations with the unions fall in the former’s favor.

Hyundai’s share of the U.S. market gained a tenth of a percentage for the first four months of the year, climbing to 4.5 percent compared to 2014.

[Source: Hyundai]

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16 Comments on “Hyundai On Track To Sell 760K In US For 2015 Despite Low CUV, SUV Sales Volume...”

  • avatar

    I’d take a Hyundai or Kia over a Nissan any dai.

    The Koreans’ quality is way up while Nissan seems to be plumbing new depths for the Japanese (excepting Mitsubishi).

  • avatar

    When my friend was looking for a new Toyota Avalon, my personal disgust of the boredom of Toyota had me take her to look at the Genesis and the Azera.

    The Avalon: Cost more (loaded), was BORING as watching iodine crystals soak in ammonia, and was BOOOOOORING.

    The Genesis: cost more than she wanted to spend (lease 3-years)

    The Azera: PERFECT

    The Azera cost less for the 3-year lease than the Avalon, was fully loaded with more features than the Avalon, had a “luxurious” interior with bright Cashmere colors and offered a fast V6/transmission.
    Navigation, big moonroof, power sunshade, heated/cooled seats, etc.

    Hyundai needs to apply the same logic to their crossovers – in America – that they’ve applied to their cars. Keep targeting the competition (Honda, Nissan, Toyota) undercut their prices and offer more features not seen in this class.

    Hyundai’s crossovers have 3 major problems:

    The Escape is unbeatable.
    The Rav 4 is a knee-jerk reaction purchase for the average Toyota-lover.
    The CRV is the knee Jerk reaction purchase for Honda lovers…

    And then there’s the Cherokee.

    All of these crossovers dominate in their own way and make it hard for Hyundai to move their’s.

    Need to advertise them harder.

    • 0 avatar

      Could you please explain how the Edge is “unbeatable”. IMO it lacks in overall cargo space and MPG performance. Its new but comes with an old 6 speed trans.

    • 0 avatar

      I would say it is the CR-V that is unbeatable. Despite the fact that we all find it boring, it does the best job of being the most to the most people. It’s far better balanced in terms of features and function than the Escape (although I like the Escape), and the sales numbers show that.

      The CR-V isn’t the default for Honda-lovers…its the default for the category.

      • 0 avatar

        You got it.

        Reviewers find the CR-V w/o peer overall. Certain competitors can beat it in some areas but taken as a whole the CR-V remains the category champ.

    • 0 avatar
      SCE to AUX

      I agree on the knee-jerk reaction RAV4 and CR-V, and I’d argue the Escape and Cherokee may be the same for some buyers.

      Personally, the Kia Sportage is my favorite, and definitely on my shopping list. The Tucson is too quirky-looking for me.

    • 0 avatar

      The Avalon is one of two current Toyotas I’d actually buy (the other is the 4Runner), but I’m also partial to certain Hyundai models. I am more than impressed with what they did to the Mk.2 Genesis sedan.

    • 0 avatar

      The Azera is decent enough, but the Impala and Cadenza are better (and the new Maxima looks promising).

      Don’t see why Hyundai has a problem with their CUVs when it has been the lack of supply that has capped sales, along with not having as extensive as lineup as the competition.

      If anything, the Santa Fe Sport/SF biggest problem is the Kia Sorento – which looks and is all around better.

      But based on the spy shots of the next Sportage, looks like the new Tucson will reverse things and be the better looking option of the 2.

      Kia is in the testing stage for its new hybrid-PHEV only CUV and likely will add e-4WD to the Soul (if they don’t do a separate model – the Trail’ster) so they might have 4 crossover-type models within a year or 2.

    • 0 avatar
      Dave M.

      The Escape’s interior kills it for many, including me. Windshield’s too deep, the IP and centerpod much too gamer-blistic. Actual MPGs suck for it’s size and class.

      The RAV-4 ain’t a bad place as a default, and the CR-V is continuously ranked by many as the best all-rounder.

  • avatar

    My wife bought a new CRV about 8 weeks ago. We just got back from a 4100 mile trip to Yellowstone. What a great car. Continues to impress. I don’t care how cheap a Hyundia is or the equipment it has, I’ll pay the extra for the Honda.

    • 0 avatar

      Interesting. We have a 2000 Honda civic and 2007 Hyundai Santa Fe. Was first reluctant to get a Hyundai but the price was right. After 8 years of ownership, I am a complete convert. I would buy a Hyundai again.
      Now it is time for us to replace the Honda and my wife is pretty much set on getting the CRV. I thought about asking her to test drive a CX-5 to see how it compares. But I think we will just buy the CRV. I am sure she will be completely happy with it.
      My point is that, true or not Hyundai is perceived as inferior to Japanese brands. And that is hard to overcome.

      • 0 avatar

        Hyundai and Kia are inferior to Honda and Toyota if you fetishize reliability like I do. If you didn’t, I don’t know why you’d even look at any of those brands because if you care about looks or performance, there are other more compelling options, especially with the luxury marques moving downmarket.

        • 0 avatar

          Toyota has been more reliable b/c they haven’t changed powertrains in ages (still have their issues); Honda and Acura have been having more issues lately as they have been introducing new powertrains.

  • avatar

    Japanese yen hit 13 year low rate against USD yesterday, while KOrean WOn is sitting stable at the range.
    Furthermore, US treasury recently warned for their currency market manupilation, could head to the more unfavorable direction.
    I wonder how long they can offer cars considerably cheaper than Japanese marques.

    Also the FTA forced to open their closed domestic market where H/K enjoyed high margin.
    It has been reported their combined domestic share went under 70% for the first time.
    Losing the cash cow, the R&D would become more cost chalenging.
    Next few years are interesting to see how they can over come the situation.

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